Have you ever wondered why you can’t win the projects that you think you're perfect for? Then this article is for you.
You had the best bid, your reviews were the best, it was almost like you were meant to be, but you still didn't get the project? What gives?
What do the most successful freelancers have in common? Is it experience? Maybe. Could it be they have the cheapest price? That isn’t it. Are they giant companies? Also no. 70% of the best freelancers on the entire website have one thing in common. They have an amazing profile photo.
Easier said than done? Sure. But that doesn't mean that you can’t go out and make a serious difference in your profile and start winning more projects today. Before I get into the tips and tricks, I have this advice:
Get a photo shot professionally. This may seem like an expensive option, but it will pay for itself very quickly.
If you can't afford to get someone to take a professional photo then take one yourself, but follow the rules below.
How do you shoot an amazing photo for your profile?
- Make sure you have great lighting. Shadows will distort your face and make you look less trustworthy
- Smile. Smiling is the single biggest factor that we can use to decide if we trust someone. By smiling you make yourself easier to hire.
- Use a simple background. You want your face to be the focus of the image. Stand against a plain wall, or blur the background behind you.
- Look like someone who you would like to work with. You don't need to wear a suit and tie, but dress for your market. Would you hire you based on your photo?
- Look directly into the camera. Avoid photos from the side or from angles.
A few things that will make sure that you do not win projects:
Do not take selfies. Ask a friend to help you take a great photo or use a tripod.
Do not crop an image you already found. This can be tempting, but these are seldom the photos you want to use
Avoid the party photos. Focus on using a photo that is exclusively for business.
Avoid blurry and low quality photos.
Never wear sunglasses. People with sunglasses in their photos typically perform much worse.
Your profile photo is one of the first things that a potential client sees, and plays a major role in getting the project awarded to you. If you want to bid less and win more projects, take this first step.
If it works for me, than I know it can work for you. Take a look yourself!