Samples of cover letters on the internet make it sound like an easy task. When it comes to writing a graphic design cover letter, you should convey both professionalism and creativity - and this balance isn’t always so simple.
This article offers you some of the best tips on how to help you write a professional graphic design cover letter. Read on…
Why Should Your Graphic Design Cover Letter Be Great?
Why should you have a great cover letter when you have a resume that says it all? Well, resumes and testimonials are very important, but a cover letter enhances them. It helps to draw attention to the details in the resume, and its accompanying testimonials.
Studies have found some recruiters do not go through resumes after seeing a poorly constructed cover letter. It’s often the first impression you’ll make, so be sure it’s a good one and you’ll be a step closer to securing that interview.
A good cover letter does not take have to take hours to write. It might be tough, but it is not that complicated. Use short and simple sentences that highlight your strengths, and the qualities that are pertinent to the job you’re applying for. Here are some guidelines you can use to improve your cover letter.
1. Do Not Copy-Paste or Follow Any Set Template
It may sound okay to use a template, and just put your information in the appropriate place, right? Better still, how about copy-pasting one cover letter to various institutions you’d like to work with?
Do not. It may be less work for you, but you’re only damaging your chances. Recruiters can tell the difference between an original cover letter, and one that’s filling in the blanks. An edited or copy-pasted is a standard cover letter which remains just that - standard.
It is important to customize your letter to suit the job you are applying for. It means you can relate to the particular job description, and show skills that match the position in question. The result is an unique cover letter that is also exciting enough to capture the attention of a potential employer.
2. Observe Accuracy as Much as Possible
The creation of a graphic design cover letter can be a tough ride. You have to be appealing, informative, and convey your thoughts in the fewest words possible. Let your sentences be short and concise. Be sure to list only the skills that relate to the job in question. No interviewer wants to go through the torture of reading rich text paragraphs just to get an idea of what your resume entails. Recruiters love short and precise sentences. For instance, it is better to say “I have designed logos for five companies” next to a list of the company names, than “I have unbeatable experience in company logo design.”
3. Address a Specific Person
As already mentioned, customizing your cover letter to a particular job will always be a win. Addressing an individual is also a good thing to do. And no, I am not talking about the dear ‘sir/madam’ that we are all accustomed to. Those are ambiguous, and non-specific.
Always address a particular person at the beginning of your cover letter. It shows that you have been attentive to the details from the advertisement, and that you took the time over writing your letter.
4. Do Not Make Mistakes
You have been trying to create a good impression, so do not ruin it with simple mistakes. Check your grammar, style, and spelling throughout the cover letter to ensure that there are no careless errors. These errors are very noticeable, and will ruin the impression you are trying to create.
If you would like to have second opinions on the accuracy of your cover letter, use a proofreading service so you present it error-free.
5. Exhibit Your Best Work Only
Graphic designers know their portfolio is more important than their resume. Unfortunately, some graphic designers do not know how to exhibit their portfolios to best advantage. There are those who send a multitude of work, thinking more is better, but this is a fallacy.
Your aim is to impress the recruiter at first glance - so show only your best work. It is possible for a recruiter to go through a combination of great and average work, but end up remembering only the worst. It is human nature; the negative gets the greatest attention.
Choose the stunning examples only. Make sure their formatting is correct, easy to open, and download. This way, the interviewers can access them even over slow internet connections or via a mobile device.
6. Follow Instructions, Always
In creative professions, you may be required to go through tests and/or provide samples of work. This is why it is essential that you go through the job description very carefully, identifying possible instructions.
For instance, you may be required to state some specific details in your cover letter. If the recruiter asked for specifics, then they are very important and you must make sure to provide them. Re-visit your cover letter to ensure you laid out the relevant information, and to avoid presenting yourself as inattentive.
7. Give all your contacts
You obviously need to provide your basic contact information on your cover letter and resume. However, writing a cover letter as a graphic designer requires you to go an extra mile. Besides your phone number and email, you should provide links to social media postings that may add value to your work.
For instance, you could include a link directing your potential employer to some of your work on Instagram or Tumblr. The recruiter may not have time to open these links, but what if they do? If the work is good, it can only be an advantage to you.
8. Show Confidence
Many job seekers - across all professions - make the mistake of appearing desperate in their cover letters. Yes, this might be a job you have always wanted, or your only hope for the future. However, DO NOT let that show.
Recruiters do not want to hire desperate candidates. You need to create the best impression possible by showing confidence and professionalism. Desperate job seekers are likely to make recruiters doubt their professionalism. Your skills should make you stand out.
9. Show Creativity
Graphic design has a lot to do with creativity. If you are applying for a job in a creative works company, try to make the cover letter more captivating and less formal. Remember to indicate what is appropriate and ideal for the industry. You can use humor where applicable, just don’t overdo it, and make sure it does not sound too frivolous. It would need to catch the recruiter’s attention in the right way. Make sure that you allow your creativity to stand out by showcasing your greatest works.
10. Use Quality Paper
You are a graphic designer, so make some effort and invest in yourself. This might convince the recruiter to invest in you, too. If you are presenting your cover letter in printed form, then you should purchase high-quality paper. The feel of your printed cover letter and resume says a lot about you as a graphic designer.
Hopefully these tips will help you write an authentic and captivating cover letter! Use them next time you’re getting applications out there, and you may just land your dream job.
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