Years ago, having a domain and hosting is already a big thing. Today, website elements such as quality content, usability, appearance, functionality and search engine optimization are main focuses. However, as technology progresses, these elements are not enough.
Long gone are the days of firing up computers and laptops to search the World Wide Web. Internet users can now freely and conveniently access millions of websites through their phones and tablets and a mobile or wireless data connection. With such convenience, website owners, programmers and content managers are pushed back to the drawing board.
Mobile Web development is necessary if you want to provide your visitors with an optimum mobile browsing experience. Nobody wants to check a website’s desktop version on their smartphone screens as they can be slow, unreadable, and lack optimization. Aside from delivering an improved user experience and increased engagement, mobile optimization can lead to sales. It can also help with your search rankings! According to recent news, Google is even rewarding mobile-friendly websites with better search rankings.
Here are some budget-friendly solutions that you can use to optimize your site for mobile platforms and devices:
If you don’t want to go through the entire process of creating two websites – one for desktop and one for mobile, you should consider switching to responsive Web design. It is the most popular choice for making websites mobile-friendly because of its convenience and affordability.
You can find many responsive design themes at Themeforest.net. There are themes geared towards a variety of businesses like eCommerce, online magazines and photography. You can also find standard or flat layouts. Two of most popular themes are Avada and X, which are both responsive and offer a wide range of customization options. If you plan on buying responsive themes, expect to spend $60 or more for a regular license.
Apply Media Queries
An alternative to responsive themes is applying media queries to your website’s design. Sounds complicated? It isn’t. All you need is to tweak the website’s stylesheet by using a code that will make sure that your website will display content correctly on different devices and screen resolutions. If you are using Wordpress for your website’s content management system, you can access the style sheet by going to Appearance and then Editor.