Vintage watches retailer name and baseline

RECI-FREQUE

As per as applied physics the reciprocal of time period is frequency. So, the compounding of reciprocal and frequency results in "RECI-FREQUE",where 'reci' comes from reciprocal and 'freque' indulge in from frequency. The tag line tells us about the future. Reckoning means measuring, counting.....the future