Create a Front Book Cover Image about Using Online Courses for Marketing and Sales Lead Generation
- Tình trạng: Closed
- Giải thưởng: $97
- Các bài thi đã nhận: 102
- Người chiến thắng: RchrdLBlnc
Tóm tắt cuộc thi
Create a book front cover image 7.5” x 9.25” that shows Online Courses Attracting Sales Leads
Main Book Focus - Online Courses and Sales Lead Attraction
IMPORTANT - IMAGE - Should allow viewers to identify the book is about online course and show value for marketing people.
- Main Title - on top - Online Courses
- Sub Title - for Marketing and Sales Lead Generation
- Author Name - on bottom “Lawrence Harte”
Text - white or gold preferred
Sample Covers (for your concept only, do not use)
White Paper Marketing - interesting concept - white paper attracting business people - [login to view URL]
Active Inbound Sales Lead Course - interesting concept - magnet attracting customers - [login to view URL] - image attached to project
Audience: Marketing Managers, Course Developers, Business Development
Keywords (for concepts): Online Courses, Sales Lead Generation, Content Marketing, Solution Selling
!!! DO NOT USE ANY COMPANY NAMES OR COMPANY LOGOs!!!
Suggested Icons (helpful - not required):
Business Person Searching for Solution, Flat Screen Computer Displaying Online Course, Attraction Glow from Online Course, Sales Leads Coming from Computer Screen
Bleed: allow .25” from edges for bleed. Do not include text or graphic icons in the bleed area.
File Formats: winner needs to provide a high resolution version (600 dps) in editable PSD or AI format and TIF formats.
Stock Images - it is ok to use Stock Photos and/or Images as part of the book cover.
Stock Image Budget - we will pay up to $50 for stock images to the contest winner.
It is important that the cover look good in large (on computer screen) or small format (on smartphone screen).
Online courses can be a great way to attract and influence potential buyers, capture qualified sales leads, and help to build customer relationship value. Unfortunately, traditional course topics do not attract the right audiences, course developers do not setup sales lead capture options, and they often do not include additional customer relationship building resources. Discover simple ways you can define, develop, distribute, and promote online courses to capture qualified leads and use them to build customer relationship value.
Customer Interests and Needs - do customer buyer journey interviews and similar course research to identify search terms, pain points, dominant buying motivators (DMBs) and key promotional media channels.
Implementation Focus - course should cover product or service problem solutions, ways to implement them, and typical benchmarks.
Content Creation - powerpoint slides, present and record audio, import slide images and convert to lesson videos.
Delivery Platforms - use a simple cloud based eLearning system that can work on multiple types of devices. This allows for the use of contractors without having to consider software programs or compatibility.
Engagement - include key topics and track which ones are popular with your students.
Lead Capture Options - course registration, resource downloads, requests for additional information.
Distribution - on company website with repackaged version on eLearning marketplaces including Udemy, Skillshare, Slideshare, and others.
Promotion - each course can be converted into 200+ promotional Tweets, blog posts, discussion topics, slides, video clips, and other media that are published on 20+ media channels over several years helping to dominate search results for course related topics.
Measurement - include short trackable links in course and promotional media posts.
Các kĩ năng yêu cầu
Phản hồi của người thuê
“Great creative and effective design ability. Very responsive and was able to understand business media requirements and convert them into influential graphic designs.”
althos, United States.