Create a winning design of greeting cards
- Trạng thái: Closed
- Giải thưởng: $200
- Các bài thi đã nhận: 23
Tóm tắt cuộc thi
Brief for the design of two greeting cards.
The main task
Creating design of two layouts of greeting cards:
1. For International Women's Day, March 8
[url removed, login to view] Defender of the Fatherland Day - February 23 with compliments for our customers.
The official name of the company
"VITRAJI", LLC , "VITRAJI" Energy Efficient PVC Window Technologies
Information about the company and its products online: [url removed, login to view]
2. General information about the project.
The layout should be presented in the following formats: .tif and .cdr or eps or .ai
It is important to consider when creating a layouts design: we are a company manufacturing and installing windows. We want to congratulate our clients using these greeting cards. At first we are going to congratulate men on Father’s Day (February 23.) and further we want to congratulate women on Mother's Day (March 8).
In Russia "Defender of the Fatherland Day - February 23" is analogue of Father's Day in the U.S..
"International Women's Day, March 8" is analogue of Mother's Day in the U.S.
3. Colors and style
We do not want to limit the design somehow.
The basic colors that we use in our design and printing of promotional materials: Pure red, black, white. But the use of these colors is not required for the design of these two greeting cards.
The most important thing is that the design should be modern and interesting (even maybe funny)
5. Info about product
PVC windows - is a product of high demand. There is high competition in the PVC windows market.
It is important to create an original visual solution!
6. How people (customers) value brand?
Despite of the long presence at the PVC windows market (17 years), our brand remains contemporary . Moreover, the company strives to be ahead of the competition and always offers their customers new high quality products. The brand is aimed at the people who are concerned about the quality of the goods which they purchase. They are willing to invest in their future, and do not aspire to short-term savings to the detriment of quality.
The brand of "Vitraji" is the synonym of the highest quality. The company «VITRAJI» produces windows of highest quality and of any complexity. "Vitraji" also provides the highest quality of mounting. In addition, the company «VITRAJI» always strictly ensures fulfillment of 10-year warranty
7. Target Audience
The products of «VITRAJI» are in demand among
first of all - working women, of middle age - approx. 40 years old of medium or high level of income. Usually they order windows for the apartments in which they live.
In the second place - male of 30-40 years old, of middle or high income level, mostly they are ordering windows for their private houses.
The windows of «VITRAJI» are purchased by the
families with an average or high income level.
In an attachment please find a company logo.
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