Design a Logo for Company

Contest Brief

www.starfishtaylor.com

UPDATE: The "fish" in our name is an actual fish called a TAILOR (note, we spelt the name differently for our company name)....so any fish in the logo should more closely resemble that type of fish (check Google for "tailor fish" to see images).

This is a re-branding exercise.

The Challenge:
The current logo is a little childish. We aspire to be more. It lacks the depth of our approach. It does not reflect that we work for Fortune 1000 companies. It does not build trust that we are a global company with the ability to help companies put together their strategic direction.

People love the story of our company name. And we want to maintain a personal connection with our clients.

The twin-button looking like a set of APPs are something we enjoy but are not stuck on.

Our brand is built on our company foundation. We help companies solve complex problems, address challenges, and answer deep questions. We work collaboratively with our clients. We are strictly accelerators of their own internal abilities. We do not come with all the answers. Rather, we find ways to get the best out of our clients own employees. We help them find the gems. Searching, finding, and exploring are a part of our nature.

Starfish Taylor name is closely connected to our methodology. Starfish Taylor is the name of an explorer and adventurer. And this is the reason we chose the company name to begin with. The name is close to our own story with each new client brief. We explore the territory of their challenges with them. We listen to their fears and their unspoken issues. We help them articulate the deep issues and then design events to address those issues.

We design workshops. (STAR workshops). Scan. Test. Align & Roadmap.
We run and facilitate workshops. (STAR workshops)
We help companies anchor the results of their workshops.

STAR is the workshop process. It also represents teams of people going out on their own, and then coming back to the group. ie, the points of the Star.

STARFISH is also a GEM that you find on the bottom of the seabed after you have sorted through all the "noise" above. The GEM is the unique idea that people in our workshops come up with, once we have helped remove the noise. The GEM is the answer to the riddle. The solution to the problem. The manner in which to address the challenge.

For that is what we do. We set out on amazing journeys with our clients. No 2 are the same. We go to unchartered territory. We help clients climb mountains, dive oceans, reach the stars, and come back to make it all work.

Help us with a logo that really reflects US.

:)

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Employer Feedback

“Alexandra won a Contest, with 1300 submissions. She stood behind her design ideas, had a clear answer as to what each design meant/was inspired by, and was ultra clean in her communications.A+ ”

Profile image Vyndigo, France.

Public Clarification Board

  • Vyndigo
    Contest Holder
    • 11 years ago

    Some nice new themes emerged this past week. Remember the name "Starfish Taylor" must remain the main branding component. We are rejecting any entries that do not maintain a harmony in the name.

    • 11 years ago
    1. ceebee21
      ceebee21
      • 11 years ago

      Pls leave feedback on #1250 & #1252 . Thanks :)

      • 11 years ago
    2. Donvino
      Donvino
      • 11 years ago

      Plz Check #1225

      • 11 years ago
  • Vyndigo
    Contest Holder
    • 11 years ago

    We liked a group of designs, and have followed up with all designers that we thought had inspiration. Again..thank you to all.

    • 11 years ago
    View 2 more messages Processing...
    1. debbi789
      debbi789
      • 11 years ago

      Congrats Alexandra :)

      • 11 years ago
    2. AlexandraNecula
      AlexandraNecula
      • 11 years ago

      Thank you for your congratulations :)

      • 11 years ago
  • mamunfaruk
    mamunfaruk
    • 11 years ago

    Congrats "AlexandraNecula"! You won really a critical employer. It was very much hard to understand this contest holders taste. I was always confused of what he really wanted.

    • 11 years ago
    1. AlexandraNecula
      AlexandraNecula
      • 11 years ago

      thank you! Your design was inspiring as well :)

      • 11 years ago
  • juanangelgarca
    juanangelgarca
    • 11 years ago

    was a pleasure try to do something interesting for you, I couldn´t but I learned, best regards, thank you

    • 11 years ago
  • Vyndigo
    Contest Holder
    • 11 years ago

    Thank you for all the creative designs, thoughtful insights and interpretations, and overall the effort put into the contest. Its a hard job to select just one winner, but contests are designed in such a way.

    • 11 years ago
  • TeddyEdison
    TeddyEdison
    • 11 years ago

    Hi there, could you possibly tell me whats wrong with entry #1251 ? Just wondering incase there is anything you want me to do to improve, I spent a really long time creating it - thanks!

    • 11 years ago
    1. greatdesign83
      greatdesign83
      • 11 years ago

      Rellay creative, personally i like this logo .... :)

      • 11 years ago
    2. VikkyM
      VikkyM
      • 11 years ago

      Me too.
      Awesome work :)

      • 11 years ago
  • ceebee21
    ceebee21
    • 11 years ago

    Pls leave feedback on #1250 & #1252 . Thanks :)

    • 11 years ago
  • shain22
    shain22
    • 11 years ago

    can be changed the colors as you want, after you awarded to us the contest we are 100% able to give you Vector Files as well.(Including AI , CDR, PSD, and other images formats at very high resolutions). thanks!

    • 11 years ago
  • rannieayson2002
    rannieayson2002
    • 11 years ago

    please check my design before choosing a winner sir . http://postimg.org/image/a9c3upsqn/

    • 11 years ago
  • rannieayson2002
    rannieayson2002
    • 11 years ago

    please check my design before choosing a winner sir . http://postimg.org/image/a9c3upsqn/

    • 11 years ago
  • youradtwo
    youradtwo
    • 11 years ago

    Hello Vyndigo - Help please. Why did you reject my entry entirely then give 4 stars to a logo clearly inspired by my entry that swoops in last hours?

    • 11 years ago
  • debbi789
    debbi789
    • 11 years ago

    Check please #920

    • 11 years ago
  • shain22
    shain22
    • 11 years ago

    please rate #1245

    • 11 years ago
  • handoyo3
    handoyo3
    • 11 years ago

    #788 , #789 , #991 , #1065, and #1078 please

    • 11 years ago
  • amit4raj
    amit4raj
    • 11 years ago

    please check #1239 ##1197 #1192 Thanks

    • 11 years ago
  • quillen8495
    quillen8495
    • 11 years ago

    Please check #1108 #1109 #1110 #1144 . Thanks!

    • 11 years ago
  • identiink
    identiink
    • 11 years ago

    hi, check #1323

    • 11 years ago
  • mdtanveer78692
    mdtanveer78692
    • 11 years ago

    please check #1272 #1291 #1314 #1320 #1324 #1325 thank you sir

    • 11 years ago
  • nitinkapoor
    nitinkapoor
    • 11 years ago

    #1313

    • 11 years ago
  • futomo
    futomo
    • 11 years ago

    Hello.
    Please kindly check and review #1286 & #1288 & #1290 & #1310 thank you.

    • 11 years ago
  • Suomela
    Suomela
    • 11 years ago

    please rate #1293

    • 11 years ago
  • ferretrellim
    ferretrellim
    • 11 years ago

    #1287, #1289, and #1292 done just in time. :) Thank you for your time and opportunity.

    • 11 years ago
  • nitinkapoor
    nitinkapoor
    • 11 years ago

    Hi, please rate this entry : #1277

    • 11 years ago
    1. nitinkapoor
      nitinkapoor
      • 11 years ago

      It contains 4 slightly different logo versions...

      Thanks

      • 11 years ago
  • TexgCrewMedia
    TexgCrewMedia
    • 11 years ago

    Please see my entry at #1276

    • 11 years ago
  • Mechaion
    Mechaion
    • 11 years ago

    Hello CH, please kindly check and review #791 & #1274 thank you.

    • 11 years ago
  • paxslg
    paxslg
    • 11 years ago

    #1270..THANKS.

    • 11 years ago
  • letwalkalone
    letwalkalone
    • 11 years ago

    are you still accepting the entries, if so, I am willing to give mine too.

    • 11 years ago
  • kcjneththie
    kcjneththie
    • 11 years ago

    plz check entries #1264 n #1265

    • 11 years ago
  • raqasa
    raqasa
    • 11 years ago

    Please check it. #1117, #1118

    • 11 years ago
  • fabrirebo
    fabrirebo
    • 11 years ago

    #1262 thanks

    • 11 years ago
  • hitusoni1992
    hitusoni1992
    • 11 years ago

    Check my entry #894

    • 11 years ago
  • ceebee21
    ceebee21
    • 11 years ago

    Pls leave feedback on #1250 & #1252 . Thanks :)

    • 11 years ago
  • shain22
    shain22
    • 11 years ago

    Please Rate #1244

    • 11 years ago
  • affineer
    affineer
    • 11 years ago

    #1241

    • 11 years ago
  • TheNiftySage
    TheNiftySage
    • 11 years ago

    please also see 1237

    • 11 years ago
  • Donvino
    Donvino
    • 11 years ago

    Plz Check #1225

    • 11 years ago
  • ivicadonev
    ivicadonev
    • 11 years ago

    Please check and rate #1219, #1220, #1221, #1222, #1223, #1224. And remember that everything on it can be changed. Feel free to say about :) TNX

    • 11 years ago
  • porderanto
    porderanto
    • 11 years ago

    Sir please check #1015 #1016 #1017 #1018 #1026 #1027 #1029 #1030 #1033 . thank you

    • 11 years ago
  • adnan2323
    adnan2323
    • 11 years ago

    Please check and review #1208 .
    Thank you!

    • 11 years ago
  • salman00
    salman00
    • 11 years ago

    #1206

    • 11 years ago
  • amit4raj
    amit4raj
    • 11 years ago

    Please check #1192 #1197 Thanks

    • 11 years ago
  • TheNiftySage
    TheNiftySage
    • 11 years ago

    please see entry number 1190

    • 11 years ago

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