Develop a Vision Statement & a Tagline for an Agri Company
- Tình trạng: Closed
- Giải thưởng: $150
- Các bài thi đã nhận: 24
- Người chiến thắng: MarkJaya
Tóm tắt cuộc thi
We need a "Vision" statement for our company alongwith a "Tagline" and a "master visual" which reflects the vision. Ours is an Agriculture Inputs company and sells high quality cattle feed, Nutraceuticals, Seeds, Semen & Dairy Farm Equipment.
For Vision Statement & Tagline, please refer to Simon Sinek "Why" video on Youtube.
For reference, a document with some raw thinking is attached. However, you are not required to use the words or the phrases there. Infact, original & creative lines will be preferred.
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ELABORATION OF THREE COMPONENTS REQUIRED:
VISION STATEMENT: This is primarily for the internal audience i..e. employees to engage them in what we do. This could be a maximum of two sentences and can draw from the words used in the attached document but the task is to convert these sentences into a more memorable manner.
VISION TAG LINE: This should be a shorter version of the Vision Statement and should not be more than a few words long. The audience will be primarily our customers who are farmers. In other words, what is needed is a "Selling" line which should draw its inspiration from the Vision Sttement
MASTER VISUAL: What is required here is visual/graphic which best captures the Selling line which you are proposing. We intend using this as our corporate ad.
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