Disability & Inclusion ERG Logo ‘PMI Able
- Tình trạng: Closed
- Giải thưởng: $301
- Các bài thi đã nhận: 315
- Người chiến thắng: logo365
Tóm tắt cuộc thi
I need help creating a logo created for a Disability & Inclusion ERG (employee resource group) that I’m helping to establish and lead for a global company comprising of approx. 70,000 employees across the world.
The name of the group is ‘PMI Able’ (there might be latitude to play with capitalisation here if needs be).
The logo should contain the name, but primarily needs to be recognisable from the pictorial (or abstract) visual element of the logo.
The logo needs to be able to work across a variety of uses and formats including web, emails, video and print. Final deliverable needs to be an editable vector file.
The aim of the ERG is to help create a culture of openness and positivity about disabilities, both obvious and hidden - so everything from physical handicap to visual impairment to spectrum disorders and neurodiverse conditions.
One of the key uses of the logo will be the ability to include it in email footers so that employees can discreetly recognise others as a ‘disability ally’, something which we feel will be important, particularly in countries where disability is still seen as something to be hidden.
In terms of expectation - we want the logo to be positive and recognisable (even at small scale). We’d like to avoid obvious disability iconography like wheelchairs, as we want this a) to represent the entire gamut of disability,, and b) avoid any negative baggage or preconceived ideas. And again, we want this to represent positivy - so think along the lines of celebrating “creative diversity’ rather than “disability”. Please consider font use, as any text will need to be legible on all formats including video.
I guess it goes without saying that Accessibility needs to be considered in the lcreation (so no making text unreadable for someone with colour blindness for example).
This is the first time I’ve used freelancer.com, so I’ll be learning as I go here, but if the system allows I can answer questions you may have. I also need this quickly, as I need it to create a launch video which is scheduled to begin post imminently!
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