IT Information Centre branding
- Tình trạng: Closed
- Giải thưởng: £66
- Các bài thi đã nhận: 30
- Người chiến thắng: girmax
Tóm tắt cuộc thi
The business name is the IT Information Centre (as per the title of this contest). I need a logo suitable for website, letterheads and business cards. I also want a PowerPoint template (.ppt rather than .pptx - I'm still using Office 2000) which incorporates the logo - this must comprise at least a title master and a normal page master. The business will market to sole traders, partnerships, startups and other small businesses. It will be multi-faceted with its opening activities being data protection advice and consultancy, and an information product about employing Information and Communication Technologies within a small business. The logo needs to work well on white or light coloured backgrounds, such as business cards and printer paper. I will want to use it on both the business's main website and also on subsidiary websites whose titles/ domains differ from the main business's site. Although my target market is very small businesses, I want my branding to convey the impression of a high level of professionalism.
Ideally the logo would be suitable for me to convert to an icon.
Because the logo needs to work on multiple websites, one could argue that it needs to avoid using a name, although I am not convinced either way on this. "IT Information Centre" is arguably rather long for a logo anyway, especially if it is to be converted into an icon. Perhaps use the initials "ITIC"? Or take those initials and maybe rearrange them to form the basis of a graphic logo? The challenge is to come up with something unique that in some form reflects either what the business does or its name (as mentioned above I am not yet convinced one way or the other on the use of the name in some form - thinking about it, plenty of acquisitions end up either adopting or incorporating their new parent company's branding, so it's not as though this approach lacks precedent).
I have just been doing some experimenting with this idea of doing something with the letters - you can see this here:
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As you can see I had the idea of merging a block version of the letters together and using colour to differentiate each letter from its neighbour, with the colours forming a palette that could be used within a website or PowerPoint master. That idea sounds good in theory but as you can see my attempt looks like something a child would have created. Then I started playing with layering the letters - that looks as though it could perhaps lead somewhere.
This is only an example of one possible way to tackle this - I'm trying to help get ideas going.
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“Maxim clearly read the brief that I gave for the project and his first draft both looked professional and addressed the requirements that I had specified. His turnaround was quick when I suggested changes, and I am delighted with the end result.”
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