Press Release - Hector & Vine
- Tình trạng: Closed
- Giải thưởng: $100
- Các bài thi đã nhận: 8
Tóm tắt cuộc thi
I need a press release to be sent to the media about my new business - Hector & Vine, The Gentleman's Tailor
I want it to follow these guidelines:-
Make sure the story is newsworthy
Before you even attempt to write a press release, think about the things you like to read, watch and listen to in the media. Most of us are generally interested in things we haven't heard before, find surprising or help solve our problems. So before drafting the press release, it's worth asking yourself these questions:
1. Is there anything "new" in my story?
2. Is there anything unusual or unexpected about it?
3. Would this be of interest to anyone outside my business?
4. Will anyone actually care?
Write a killer headline
Most journalists get hundreds of emails every day, so it's a good idea to label emails containing press releases with the phrase "press release" or "story idea". A great subject line is also a must.
But don't try to be clever: most journalists will spend just a few seconds deciding whether something looks interesting. If they don't immediately understand what your story is about, they'll move on to the next thing in their inbox.
Get your top line in the first line of your press release
Getting a journalist to open your email is important, but if your first sentence doesn't grab them, they may not read any further – which is why you need to get the "top line" (the most important bit) of your story right at the beginning of your release. Your first line should be a summary of the story (in no more than around 15-20 words) and read like the opening of a news story.
Journalists are generally taught to get as many of the "five Ws" (who, what, where, why and when) in the opening line of news stories, so if you want examples of great first lines for press releases, look no further than your daily newspaper.
Another trick is to imagine your story is going to be covered on a TV or radio programme. A presenter generally has around 5-6 seconds to introduce each item eg "And coming up next ... why a local cafe owner is giving a free coffee this weekend to anyone born in July." If your story was going to be featured on the radio today, how would the presenter introduce it? Asking yourself that question should give you the top line of your story.
The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That's just three or four short paragraphs and a couple of quotes.
Don't be tempted to include background information about your company in the opening paragraph. This – along with any other additional information – can always be included in a "notes to editors" section at the end (it's fine to run over to a second page for this).
Sub-headings and bullet points can be useful to make information easy to digest, particularly if you're including figures or statistics.
About Hector & Vine - Founded in 2015, Hector & Vine provide Exquisite made to measure suits and casuals at affordable prices. We pride ourselves in offering high quality suits with fabrics from Savile Row cloth merchants, such as Holland & Sherry, Dugdale Brothers and Dormeuil. Our tailoring consultants are able to offer expert advice to guide you through the experience of buying a bespoke suit from choosing the cloth, selecting the lining and use of personalised embroidery as well as advising you on the style and fit of the suit that both meets your expectations and suits your particular body shape.
The website is [login to view URL] if you want to take a closer look.