Rebranding of a watersport company in Norway
- Tình trạng: Pending
- Giải thưởng: $501
- Các bài thi đã nhận: 231
- Người chiến thắng: muhammadilyas137
Tóm tắt cuộc thi
We are a watersport company in Norway that need to refresh our brand identity. We have been here for 30 years and it is time to develop a brand and sub brand that shows the values/spirit/challenges of being a waterman in the north.
In short we would love to get help with :
- A visual identity, logo, design manual that can be understood by an international audience but inspired by the Norwegian culture
- Adjust the official company name, Fluid net as. Fluid cannot be changed due to all search history on Google etc, but we wish to adjust the name to a more appropriate total. E.g Fluid watersport as, Fluid marine sport as, Fluid outdoor as etc
- Create a sub brand/subtitle/slogan/tagline etc to stand with Fluids main brand. This tagline will be the “housebrand” to be marketed on all products produced. It will also be the name of our customer club to create a loyalty program. Over time, we wish to develop a hardware and soft goods line that Scandinavians use/wear with pride. The wording of the “housebrand” must, together with visual identity, reflect the values/core of watersport in the north. Examples are Manera - Stay Salty, Nike - Just do it, Apple - Think different.
For complete brief see attached pdf.