The biggest clever Idea!
- Tình trạng: Closed
- Giải thưởng: $100
- Các bài thi đã nhận: 7
- Người chiến thắng: JohnBrown123
Tóm tắt cuộc thi
We are seeking your ideas for a marketing and publicity campaign (more tactical work to follow if you are awarded) for Australian campaign for a fun/underdog/upstart looking to shake up the real estate listings market. Campaign should incorporate viral, Facebook, other social media marketing consistent with the brand and its values. The campaign should be bold enough to attract media (TV and newspaper) coverage. You campaign may also include print media and radio in its strategy as well but it is not a must.
Our search engine is all about “faster, easier, real estate search” with no banner advertisements. Being a start-up we are maximising our target audience reach with a budget of no more than $50,000 for the campaign. Though we understand for a boldest idea we may be persuaded to a bigger budget of up to $400,000. Unleash your creativity, we would love to hear your ideas!