Content Strategy is a complex discipline that involves planning, creating, and managing the online content for an organization. It ensures that all content is aligned to the organization's goals and vision. Content Strategy experts are tasked with creating content that captures the attention of a target audience, encourages their engagement, and drives conversions.
A Content Strategist can help an organization develop a content-driven marketing plan that reaches its desired goals, create website copy and blog posts, optimize website pages for search engines, analyze website performance and develop new strategies for improvement, conduct keyword research for SEO optimization, set KPI goals for content efforts, track the effectiveness of campaigns and optimize campaigns based on the insights gained.
When interviewing potential Content Strategists to hire it's important to ask the right questions. Ask each applicant how they might approach creating a successful content marketing strategy and consider their experience with keyword research, copywriting, website optimization, audience analysis, etc. Additionally ask them how up-to-date they are with emerging content trends. A professional Content Strategist will demand $30-$60 USD per hour depending on level of experience and quality of work to be expected.
Hire a Content Strategist on Freelancer now to boost your company's search engine visibility, align your brand with desired messaging, drive more qualified leads and grow your customer base more organically.