Media Relations is the process of dealing with the public and press in order to create, maintain and manage a positive image of an organisation. The primary role of a media relations expert is to initiate press coverage, establish relationships with journalists, coordinate press conferences and responding to press inquiries. They also manage reputation and advise on crisis communications.
When hiring a freelance Media Relations expert, potential tasks might include writing news releases, managing contacts with traditional, digital and social media outlets, organising events such as media roundtables or one-on-one media interviews and measuring the effectiveness of media campaigns.
To select a freelance Media Relations professional you should assess a candidate’s qualifications and professional experiences relative to your business needs. Have a look at their portfolio to check the quality of their previous work and research any past clients. You can also use websites such as Freelancer.com to source freelance Media Relations experts and compare rates. Generally speaking, rates for freelance Media Relations specialists start around AU$30-AU$60 per hour, depending on their experience level and type of work required.
Hiring a freelance Media Relations specialist via Freelancer.com is fast, convenient and cost-effective; ensure you hire someone with the professional expertise your organisation needs to manage its public image.