Indian companies need sales peoplecông việc

I'm needing a skilled social media manager that can handle my account on Instagram, Tiktok, and Youtube. The main goal is to capture leads and convert them into sales. The primary focus here will be working people ages 25-45 which form the majority of my target audience. The ideal candidate would have a track record of generating sales through these platforms and have a keen eye for identifying and capturing leads. You should be well-versed in social media trends suitable for a professional audience. Let's discuss strategy and specifics further.

I am in need of a skilled affiliate manager experienced in pay-per-sale affiliate programs within the technology industry. Nomad Internet is the nations leading wireless internet provider that provides reliable, high-speed internet access to more than 10,000 customers in the United States, with a focus on bringing affordable fixed wireless internet programs to rural communities, in addition to serving on-the-road travelers, RV parks, and campgrounds across America @ Nomad is looking for an Affiliate Manager to add affiliates and sales. The position will pay $100 a week, plus $20 per sale on all affiliate sales. If you feel you are qualified for this position, please apply with

I'm currently seeking an experienced integration architect proficient with Celigo and NetSuite. Your main task will be to implement an...between the two platforms. The exact functionalities remain undefined, thus an ability to navigate solutions with limited direction is essential. Similarly, the specific data to be synced has not been determined, necessitating a good grasp of all potential data points- customer information, sales orders, inventory data, etc. Skills and Qualifications: - Proven experience with Celigo and NetSuite integration - Excellent problem-solving abilities - Strong understanding of customer information, sales orders, and inventory data integration - Ability to work independently with minimal supervision - Flexibility in handling tasks an...

...with: - Website Development: This remains a priority task. We need a user-friendly website that features an easy-to-navigate adoption form, a photo gallery showcasing our adorable kittens and relevant information about our cattery and breeding practices. - Facebook Page Management: This involves regular posting of kitten updates and pictures. We expect high levels of engagement with our followers and responses to comments in a timely manner. The page should effectively promote upcoming litters and available kittens as well. - Selling Kittens on Facebook Groups: By contacting potential buyers and managing the selling process. Skills and Experience: - Experience in website development and social media management - Experience in sales, preferably with a background in animal ...

...Manager to handle various tasks of my Etsy store. My store currently has less than 50 products, and I need help in organizing it for maximum efficacy. Responsibilities: - Product Listing and Optimization: you should have a knack for creating compelling listings, clear descriptions, and appropriate tagging. - Order Fulfillment and Customer Service: ensure seamless delivery of orders and manage customer inquiries and complaints professionally. - Marketing and Promotion: utilize effective marketing strategies to enhance the visibility of my store and lure in potential customers. Goals: - Increase Shop Visibility: By optimizing product listings and employing marketing strategies. - Increase Sales: By improving customer service and optimizing listings to attract a wider audie...

I need an experienced Google Ads professional to create and execute a strategic campaign targeted at small business owners in my local town, with the main objective of generating leads and driving sales. Skills and Experience: - Experience with Google Ads is mandatory - Knowledge of digital marketing strategies for lead generation - Familiarity with local SMBs market - Strong analytical abilities to optimize campaign performance. The successful freelancer must demonstrate a track record of creating effective Google Ads campaigns for similar target audience.

Currently, I'm struggling with tracking sales conversion data accurately from my Facebook ads and WooCommerce using Facebook Business Manager, Google Analytics, and WooCommerce Dashboard. I'm not exactly sure if recent changes to my ads setup or WooCommerce integration are causing the problem. Ideal Skills and Experience: - Experience with tracking Facebook ad performances - Proficient in Google Analytics and WooCommerce Dashboard - Background in understanding the IT setup for WooCommerce and Facebook ads - Capable of troubleshooting and analyzing potential issues causing inaccurate data tracking. Fixing this tracking issue will require not just solving the current problem but also understanding the reason behind the data inaccuracies to prevent any reoccurrence in t...

I'm in need of a proficient Power BI expert to assist me in reporting key aspects of my sales data. The crux of the project requires mastery in creating comprehensive reports from this sales data, focused distinctly on Revenue and Profit margin KPIs. Key Tasks: - Develop reporting structures within Power BI - Visualize Revenue and Profit margin data interactively - Provide insightful Sales Reporting documents Ideal candidate: - Proficiently skilled in Power BI - Experience in Sales Reporting - Exemplary in data analysis and interpretation - Excellent understanding of Revenue and Profit margin KPIs Your mission would be transforming complex sales data into comprehensible reports, thereby providing actionable insights that will aid my comp...

My focus is to bring out a strong portrayal of having outstanding leadership skills and strategic thinking abilities ...to bring out a strong portrayal of having outstanding leadership skills and strategic thinking abilities in my career journey. I am looking for an experienced CV writer who can: - Tailor my CV specifically towards the technology and sales industry - Highlight my experience as a senior-level professional in an in-depth and attractive manner - Infuse words and experiences that strongly represent leadership and strategic thinking into my CV Ideal candidates should have extensive experience writing CVs for senior-level professionals in the technology and sales fields, and be able to demonstrate how they can effectively communicate a sense of leadership and st...

...given specifications, ensuring smooth operation and user accessibility. - Color Scheme Modification: Adjust the existing color palette to reflect my brand's identity, creating a visually appealing user experience. 2. MLM Plan Adjustments: - Commission Structure Modification: I need an experienced professional who can modify the current MLM plan’s commission structure to better fit our sales model. - Reward Program Customisation: Help me in customising our MLM plan's reward program to incentivise our sales force effectively. The ideal freelancer for this project will have extensive experience with Flutter app development and MLM plan customization. They should have a strong understanding of commission structures and reward programs within M...

I am looking for qualified freelancers to implement a successful Facebook ads campaign targeting women aged 25-40 in India, for my home decor brand (). The main goal of this campaign is to drive sales effectively. Ideal Skills and Experience: - Proven experience in managing Facebook Ad campaigns - Strong understanding of target audience demographics - Successful past work with similar campaigns and targets For Freelancers, Please include a detailed account of your past work in the application. Your past work projects will allow me to asses your approach to similar projects and how it might apply to success on this project.

More details: I need a sales person that is experienced in market place freelance sites Is this project for business or personal use? For an existing business What information should successful freelancers include in their application? This question was skipped How soon do you need your project completed? ASAP

I require an experienced website designer to create a user-friendly e-commerce website where I intend to sell between 100-500 products. Key responsibilities would include: 1. E-commerce Integration: Incorporate key features such as a shopping cart and a space for customers to give product reviews. 2. User-Friendly Design: Create a site that's easy to navigate, aesthetically pleasing, and op...optimised for converting visitors into customers. 3. Compatibility: Ensure the website works flawlessly across different devices and browsers. Ideal candidates would have a portfolio of previous e-commerce site designs and a solid understanding of UX/UI principles. Experience with SEO practices is a plus. Looking for someone to create a robust and reliable platform that helps drive my onlin...

As I launch a new product in the market, I'm looking for an experienced marketing strategist who can help me reach both consumers and businesses. Key audiences must be targeted through the strategic use of social media and email marketing. Applicants who can demonstrate: • Email marketing experience • In-depth knowledge of social media promotion • Proficie...experience • In-depth knowledge of social media promotion • Proficient in creating engagement strategies to increase brand awareness • Ability to track and report campaign results will be intensely considered. This project heavily leans on increasing brand recognition, therefore a creative approach and experience in similar tasks would be highly beneficial. We need to make consumers aw...

I need a capable web developer to build a website for my multi-level company and clients. The core features should include: 1. Real-Time Sales Tracking: The web needs to provide real-time sales statistics. This means I should be able to monitor sales as they happen, giving me unparalleled insight into my company's performance. 2. Multi-Level User Access: The web should have a Hierarchical user structure, meaning different sets of information for different users roles. Also, individual user login should be implemented to ensure security and data integrity. 3. Sales Reports and Analytics: The web must be capable of generating comprehensive sales reports. Moreover, it should be equipped with analytics functionalities to gain actionable insight...

I'm in need of an experienced web developer, proficient in creating e-commerce sites, ideally tailored towards young adults aged 18-35. I need establish a simple website to sell retail dog harnesses online. The website must be optimized for mobile browsing. It should facilitate direct sales to consumers (B2C), alongside a dedicated section for wholesale customers to sign up and access discounted pricing. Additionally, I require functionality to handle national shipping, including the incorporation of shipping costs. Key Responsibilities: - Understanding my product line and market to design an ecommerce website that appeals to my target audience. - Ensuring easy navigation for users to find their desired products, - Developing a robust and secure system for onli...

I require a skilled WordPress Elementor programmer, with a strong understanding of e-commerce, blogging, and portfolio design features, to complete three unique projects. For the e-commerce website, the goal is dual-focused: selling products and promoting services. Therefore, ability to create easy user interfaces, secure payment systems, and targeted p...image galleries, persuasive testimonials, and an intuitive contact form. Experience creating high-quality, engaging portfolio sites is preferred. Key Skills: - Expert in WordPress Elementor programming - E-commerce website development - Blog website development - Portfolio website designing - Proficiency in creating image galleries, testimonials, and contact forms - Understanding of marketing and sales strategies for e-commerce ...

...brand, I am currently using Facebook Business Manager to run ads and am seeking a talented professional to unlock its full potential. The main goal is to boost product sales. While I don't have specific demographics or a target audience in mind at the moment, I'm looking for someone who has experience in creating successful Facebook ad campaigns that can be strategically tailored to different groups for effective reach and engagement. Website Link : Ideal skills and experience: - Extensive knowledge of Facebook Business Manager - Proven track record in conversion-focused advertising to boost product sales - Ability to identify and target potential customer groups effectively - Creative flair in designing engaging and compelling ad content - Strong understand...

I'm seeking a social media expert with a good understanding of business professionals' online habits. My product is candy and it's being sold on Facebook, I...product is candy and it's being sold on Facebook, Instagram, and Alibaba. • Essential Skills: - Extensive experience with Facebook, Instagram, and Alibaba - Knowledge of marketing strategy for business professionals online - Effective sales strategy for confectionery products • Responsibilities: - Conduct a review of the current social media strategy - Propose creative ideas to promote candy to business professionals - Implement the sales strategies and monitor outcomes Professionals with a proven track record of enhancing social media sales, specifically with business pr...

I'd like a skilled SEO specialist to help boost online sales for my skincare brand's website. We're running on woocommerce and want to focus on enhancing the SEO for our Home page, Product pages, and Blog pages. Key tasks include: - Comprehensive SEO audit with actionable insights. - Keyword Research and Optimization. - Optimizing Meta descriptions and Title tags. - Image optimization. - URL optimization. - Improving the website's loading speed. - Implementing Rich Snippets for better CTR. - Improving site's mobile-friendliness. - Add target keywords to your body content - Generate accurate breadcrumb schema and navigation - Improve navigation with internal links - Add engaging visual content - Apply schema markup Skills and Experience Required: - Prov...

I'm in need of a highly skilled SEO expert to help boost my website's online visibility and performance. My current website traffic is less than 100 visitors per day, and I'm targeting a significant spike in this figure. My SEO objectives are three-fold: - Increase website traffic. - Improve search engine rankings. - Boost online sales. I welcome a variety of strategies including: - On-page SEO strategies. - Off-page SEO strategies. - Technical SEO strategies. Ideally, the prospective freelancer should possess a proven track record in transforming website performance and driving sales growth. Willingness to work collaboratively, sharing your insights and expertise as we tweak the SEO strategy, will be much appreciated.

I'm in the market for an experienced freelancer to help with my sales operation. The focus is selling business consulting services on commission. Key Responsibilities: - Generate leads and convert them into sales - Understand our consulting services - Communicate with potential clients effectively Ideal Skills & Experience: - Proven sales experience, particularly in business consulting - Excellent communication and negotiation skills - Knowledge in business consulting and its market area This role offers a brilliant opportunity for those looking to complement their income in a flexible role, and for those with a keen eye for business-to-business sales. Apply now if you have the credentials for success in this field.

I'm seeking a dynamic content creator and PowerPoint designer who can effectively champion our recent recognition as SAP's Customer Center of Expertise. This is our shining moment, and we want to display it wit...highlight our achievement with SAP. **Presentation Elements:** * Emphasis of our key achievements and metrics via a visual and graphic presentation. * Use of visuals and graphics is crucial in order to craft a vivid and compelling narrative. **Ideal Candidate:** * Has a creative flair for design and understands how to make engaging presentations. * Experience in designing presentations for tech companies or events would be beneficial. * An understanding of SAP and its features would be an added advantage, but not mandatory. * Observes punctuality and professio...

I'm looking for a proficient marketing professional to help me increase the conversion rate of my e-commerce sales. The challenge I'm facing is a lack of consumer interest, and I need creative strategies to generate more engagement and drive sales. • Develop and implement strategies to improve conversion rates. • Analyze current marketing tactics, providing recommendations for enhancement. • Create compelling marketing messages to attract and retain customers. Ideal candidates should have: • Proven experience in performance marketing, particularly in e-commerce. • Understand consumer behavior and know how to generate interest. • Proficiency in devising strategies aimed at conversion rate optimization. Your ultimate success w...

I'm looking to capitalize on the online retail space by establishing a bustling Shopify store. The primary aim is to sell trendy fashion and clothing products, specifically curated for young adults between 18 to 35 years. Key Requirement...fashion and clothing industry trends. - Ability to source and integrate trending, high-quality products. - Expertise in designing a visually appealing and easy-to-navigate store interface. Ideal Skills: - Shopify development - eCommerce & Dropshipping - Product Sourcing - UI/UX Design - Knowledge of fashion industry trends By successfully executing this project, we will effectively boost online sales and build a loyal customer base in the young adult demographic. Your prior experience and proven results with similar projects will be...

I'm in need of a Google Sheets expert, equipped with knowledge and experience in setting up interactive dashboards and complex formulas. Your task would be to create a robust Google Sheets template for showcasing my sales data (manually inputted data) from sales on eBay and offline sources such as Facebook Marketplace. I've created a basic one which you can see in this screenshot: I have some formulas ready to go: Sell through rate: Buy again: I imagine Daily Sales & Expenses, Monthly Sales & Expenses and Buy Again sheets would be locked. The Dashboard sheet would utilize graphs and things like that. It would also be good to have a user-friendly

I'm looking for Entry-level Sales Executives who can focus on customer acquisition in the retail industry. Key Responsibilities: - Identify potential customers - Maintain a solid customer acquisition strategy - Apply sales techniques effectively Ideal Candidate: - Entry-level professional - Strong communication and relationship-building skills - Ability to understand retail customer needs - Passion for the retail industry - Proactive and enthusiastic about marketing products to new customers

I need an experienced digital marketer to enhance my SEO performance and manage my social media platforms. Your main tasks will include: - Social media marketing on Facebook, Instagram, WhatsApp, and Telegram. You should be capable of creating engaging content and running campaigns to increase follower interaction. - Implement SEO strategies that will increase organic traffic to the website and drive more leads/sales. You will need to utilize SEO best practices and stay up-to-date with the latest SEO trends. Ideal candidates have a strong background in digital marketing, specifically in SEO and social media marketing. Experience in lead generation and sales driven SEO is also highly preferred.

Project Title: Chrome Extension for Trade Order Replication** Project Description:- i am looking for an experienced Chrome extension developer to create a custom extension that will replicate trade orders from one website to another. Specifically, we need the extension to copy trade orders from the notifications page of or and place them on by Zerodha. Key Requirements:** 1. The extension should be able to extract trade orders from the notifications page of Streak. 2. It should securely authenticate with the Kite API and place the trade orders on Kite's platform. 3. The extension should be user-friendly and provide clear feedback on the status of trade replication. 4. Ensure that sensitive data such as API keys and user credentials

Hi Shujoy S., I noticed your profile and would like to offer you my project. We can discuss any details over chat.

I am seeking a qualified freelance writer to compile a research report revolving around people. Your task will be to deliver a well-researched, high-quality report that will cater to the general public. Key Requirements: - Need the autobio, like birth place, birthdate, net worth, education, current affiliation, etc - Research and analyzing skills to explore the topic effectively - Ability to write in basic language to ensure easy understanding - Proven ability in writing reports targeting the general public Your ultimate goal will be to generate an engaging and easy-to-understand report, so that the audience can grasp the concepts without difficulty. The report should be factual, data-driven and captivating.

I'm searching for a marketer who can promote my technology-based premium domains. My goal is to generate revenue by reaching out to budding entrepreneurs in the tech world who are in dire need of precise and premium domain names. The ideal candidate will have: - A convincing track-record of selling premium domains - An extensive network of start-up company connections - Exceptional negotiation and persuasive sales skills - A comprehensive understanding of the technology market Earning potential is significant due to the premium nature of these domains. Let's make these domains a new home for innovative technology start-ups.

...social media campaign targeting Facebook, Instagram, and LinkedIn altogether. This must be done with the key intention to stimulate website traffic, generate leads/sales, and bolster brand awareness. Key responsibilities: - Creating an engaging digital marketing strategy - Daily monitoring and management of the campaign. - Frequent updates & modifications to reach desired goals. The target audience for our digital marketing campaign will primarily be individuals ranging from 18-44 years old. Ideal candidate: - Extensive knowledge & experience in Facebook, Instagram, and LinkedIn promotion. - Proven ability in lead generation/sales through digital marketing. - Strong understanding of targeted marketing, particularly in the age cohorts 18-24, 25-34, and 35-44....

...and exciting interactive chemistry activities. The game is accessible on both iOS and Android, so your marketing strategies should take this into consideration. Skills and experience in digital marketing, specifically in the educational game sector, would be ideal for this project. In brief, your task is to: - Develop and implement a marketing strategy to reach our target audience - Monitor sales and provide updates on strategies progress - Recommend adjustments to improve marketing efforts Successful candidate must have: - Proven experience in marketing digital education products - A keen understanding of the student market - Strong communication skills - Knowledge of effective marketing strategies for iOS and Android platforms. Bid if you are confident you can help sell...

In order to kickstart sales on my newly launched E-commerce site that caters to homeowners, I am in need of an expert in Google ads. The site specializes in a variety of home decor products spanning multiple categories. The success of this project means generating sales from the very first month. I'm looking for a freelancer who can also advise on the most effective ad strategies for various types of products. Ideal Skills for the Job: • Expert in Google Ads • Understanding of E-commerce marketing • Experience with Home Decor product advertisements • Knowledge of Target Marketing towards homeowners If you have this experience, I'd love to see your bid. Are you interested in percentage-based work? we are more interested in the percen...

...individual with significant experience in generating leads for life insurance in India, specifically among young professionals. The lead generation should be focused on whole life insurance products, as that's the primary offering of our company. Ideal Skills - Experience in the life insurance industry - Understanding of marketing strategies targeting young professionals - Knowledge of the Indian market, particularly the insurance sector - Proven record of generating high-quality leads Provide detailed information on your similar past accomplishments and outline your approach to our project. Understanding our project objectives is instrumental in this role, and your strategy should reflect this comprehension. We are looking forward to working with an experienced pr...

I need an expert in Excel who can optimize my current dashboard. Specific tasks will include: - Enhancing the data analysis function of the dashboard - Improving the visualization of sales and HR manpower data The data will be updated on a monthly basis. Therefore, the dashboard should be designed for easy updating and automation. If you have relevant experience in designing and optimizing Excel dashboards, especially for sales and HR data analysis, your skills are highly desirable for this project.

I am seeking a proficient specialist for a unique project. The primary mission is to locate and enlist top-notch professionals in two main fields: Marketing and Sales, and Content Creation. Successfully achieving this objective will require the following: - In-depth knowledge of the Marketing and Sales sector, as well as the Content Creation field. - A strong track record in efficient bidding and recruitment strategies. - Proven ability to identify top talent and persuade them to contribute to various projects. The perfect candidate will possess comprehensive expertise in both areas, demonstrating their ability not only to recognize talent but also to secure their participation efficiently. This project's success will directly affect my business expansion capabilities ...

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I'm in need of an experienced digital marketer who can assist with developing a robust marketing strategy that includes social media marketing, email marketing, and SEO strategies. Key Responsibilities: - Create, manage, and monitor performance of campaigns across several social media platforms, including Facebook, Instagram, Twitter, Quora, Reddit, LinkedIn, and Pinterest. - Develop effective email marketing strategies and campaigns. - Improve website SEO to increase visibility on search engine results. Ideal Experience and Skills: - Proven experience in all areas mentioned - Strong understanding of SEO principles and practices - Proficiency in managing and optimizing social media campaigns - Ability to create compelling email marketing content - Proven ability to drive web...

I am seeking a digital marketing expert who can effectively drive sales for my online store. Responsibilities: - Implement robust digital marketing campaigns to enhance sales. - Leverage prior experience in using Facebook Ads, Google Ads, and Instagram Ads. Target Audience: - Capture the attention and interest of individuals aged 18-44. Goal: - Primarily, the mission is not barely creating brand awareness or increasing website traffic but to boost sales significantly. Potential candidates should have a strong background in digital marketing, particularly with dropshipping in the US and Ecom for India. I am eager to provide more details about the project once we connect. Reach out if you're the expert I'm looking for.

I'm in search of an experienced API integration specialist to create a robust integration between 3rd party platforms and a Shopify store. This project aims to automate the flow of sales data, including payment details, from 3rd parties (creating sales channels) directly into Shopify, enabling us to synchronise orders and maintain up-to-date order information seamlessly. This project involves multiple third-party platform integrations into our Shopify store. Success with this initial integration could open the door to further collaborations across additional platforms. However, I am looking for a partnership that not only delivers on technical expertise but also aligns with our working style and project goals. As such, while we are eager to establish a long-term relation...

Hi I need support for Data scienc and used common R language Python. You should have good experienced for both. This is not project . Its support. Which we will provide you zoom meeting and you will connect with my consulrant and support her. This suppport will be Monday to friday indian time 7:30 pm to 9:30 pm 12$/ hourly. Payment every saturday on palpay

...are currently trading at a premium? • Pricing Recommendations: What price is considered a bargain when buying? What price is considered a great price when selling? • Market depth analysis: Is it currently a buyer’s or seller’s market? Is it a good time to buy or sell? These three pricing tools will be both numerical and also visual. The above data is particularly important for larger purchases/sales such as laptops or phone’s which can cost thousands of dollars. By educating users when to buy or sell, and what price to accept, they are more likely to get a better deal and the most bang for their buck. Traditional marketplaces like Gumtree, eBay or Amazon don’t provide any of this information – it is up to the customer to check between diff...

I'm seeking a skilled ad manager with expertise in creating and managing ad campaigns on Facebook and Instagram for a small personal care and beauty business. The end goal for this job is to drive sales, thus it's essential that you have proven experience in this area. The target audience for these ads is primarily individuals aged 25-44. Key tasks and requirements include: - Crafting compelling ads that appeal to the designated age groups - Executing and managing ad campaigns focused on driving sales - Monitoring campaign progress and making necessary changes to optimise effectiveness. Solid understanding of the Facebook and Instagram ad space is a must for this project. Please provide examples of your previous work that align with this project's goals.

...already. I am in need of a fluent Chinese translator who can both transcribe and translate over 1000 words of English content from our Instagram page to Xiaohongshu. This is geared towards directly selling our products to customers. If you also provide follow and unfollow services to get more real xiaohongshu followers do let me know Skills and Experience Required: • Native-level fluency in Chinese • Excellent understanding of the English language • Proven experience in translation • Knowledge of social media marketing to boost followers on Xiaohongshu • Experience in direct sales translation is an edge. Thus, this project entails not only translating our exciting Instagram content into captivating Chinese posts but also understanding and ...

I'm looking for a skilled PowerPoint creator with experience in IT and tech fields to make a couple of modern, professional slides about an IT Managed Service offering that my company provides. The slides should emphasis on: - The building blocks of our service, comprising ...professional slides about an IT Managed Service offering that my company provides. The slides should emphasis on: - The building blocks of our service, comprising of: - Network Support - Server Support - Device/User support - Data Management - Asset Management All supported by a Service Desk with SLA's. Expertise in modern, clean slide design and past experience in creating presentations for IT companies would be valuable assets for this project. Having a good understanding of IT services would...

Lexyle Edtech is a software education consulting company. We seek Tele calling /Outbound Sales professionals to support our sales team. Skills : Excellent English Communication Skills ( Voice) Previous experience in Sales and customer support. This is a long-term opportunity for a suitable candidate. Virtual assistants from the US/Canada will get more priority. We are looking for 3 team members as part of this project.

I need a campaign manager for our online eBay store. The main target is to increase sales through the creation and management of ads. Here's what you need to know: - I've no existing ad campaigns. You'll be starting fresh, enabling you to bring creative strategies to the table. You'll have complete control over ad creation. - The focus will be on selling various products based on seasonal changes. I hope you are adept at analyzing market trends and can adjust strategies effectively. Skills and experience: - Proven track record with eBay advertising. - Experience in market trend analysis. - Excellent in adapting strategies based on seasonality. Please highlight your strategy to ensure top-performing ads that cater to the right audience a...