Visual merchandising is one of the most important aspects of retail, because it literally involves the layout in terms of floor plans and displays for retail locations. Of course, given the fact that brick-and-mortar locations are being challenged by internet retail tremendously, as evidenced by the massive growth of Amazon, and the fact that it has a market capitalization of around $1 trillion dollars, visual merchandising is as important as ever to entice customers to explore retail stores and make purchases.
It can be described as either an art or science, and certainly requires some understanding of psychology, as the way that a product is presented obviously has a direct effect or impression on the consumer, the same way that a logo can help with brand identification/loyalty. It is a field that requires understanding the demographic of the consumer, and appealing to their beliefs and values.
Visual merchandising involves designing the layout of a retail store, and exploring lighting and music options that will help the customer be comfortable enough to want to explore the store, and thus make as many purchases as possible. It also includes photography,
signage, and displays, and works to augment the environment in a way that will lead to more revenue for retail businesses, which will lead to profit, which can help a business grow, expand, and create more jobs.
Thuê Visual Merchandisers
We are an Australian based sourcing agent that works with overseas factories to produce merchandise for large Australian discount retailers & department stores. Specific product category areas we supply include luggage, travel accessories, footwear & fashion accessories. We require a skilled creative person with design flare and an awareness of seasonal fashion trends to assist in preparing our merchandise proposals that we present to our retail buyers regularly. Specific tasks will include: • Taking our project brief to design seasonal product range proposals for presentation to our buyer clients • Implementation of seasonal colour pallettes into range design themes • Identifying and building ranges around key seasonal trends Our first project ...
prominent influencer looking for business partner to design and manufacture merchandises for followers. Commission based income. Do not bid if you need payment now. The topic should be different, special, unusual.