Hi,
I am a Research Analyst with over 12 years of experience and a proven ability of collecting, analyzing, evaluating, organizing and communicating data and information to clients from different sectors.
Let me shortly provide you with some of my thoughts:
Among most often mistakes is to equalize Content Marketing Platforms (CMP) with Content Management Systems (CMS). While CMS's main function is to store and organize files, CMP's main function is to facilitate content creation, distribution and tracking. CMP is one of many interrelated components of a Marketing Tech Ecosystem (CMP, CMS, Marketing Automation, CRM, Social media). Some of the most popular CMPs are: CURATA CMP, KAPOST, ELOQUA (B2B); PERCOLATE, NEWSCRED (B2C); SKYWORD, CONTENTLY (SOA).
Recently, I have completed a relevant and similar research project about Social Media Platforms. Main task was to research, analyze and compare 4 popular social media platforms. Please check my profile and reviews: https://www.freelancer.com/u/petar224.html
I have defined a rough budget for this project, since my final financial proposal will depend upon the final number of platforms that need to be researched and analyzed. I am also planning to split the project activities by several Milestones (eg by CMP).
I believe that with all my skills and experience I can deliver a high quality market research about current most popular CMP. Please contact me to discuss project details and expected outputs.
Best regards,
Petar