1500 review of an academic article
choose an article from an academic journal published in 2015/16. The chosen article should deal with current issues in strategic marketing and planning and should be based on empirical research. you need to critically review and reflect on various sections of the article, including the statement of the problem, research objectives, contribution of the study to current knowledge, quality and adequacy of the literature reviewed, appropriateness of conceptual framework, methodology, reliability and validity issues, research propositions or hypotheses, data analysis and findings, discussion, conclusions and research implications, limitations of the study and areas for future research.
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