We need a product that prevents theft of jackets in a party or social situation. From our market research, we have identified that our target market (college students) value four things:
1. Theft protection
3. Low price ($15- 20)
4. Easy to find in a pile of jackets and/or dark room
We were thinking of a strong (unslashable?) rope or bandlike material that would go through both sleeves of a winter coat/jacket and connect on the outside with a lock opened using a cell phone. Think along the lines of a bike lock but a thinner rope and for jackets. The rope/band should fit jackets with sleeves of all sizes. Additionally, to make it easy to find we were thinking the product could incorporate lights of some sort that can be activated using a mobile app (preferably minimal technology). It is important to us that the product can be comfortably carried around when not in use so nothing bulky.
Feel free to be creative and incorporate more/less/no technology based on your own judgment but do note that the product's design cannot lead costs to exceed a price of $15-$20.