Two different multinational companies (MNC) from two different industry sectors in USA and complete the following:
1. A historical review on core business domain of company’s including vision, mission and background analysis.
2. Analyze / discuss both companies’ strategic innovations individually and then compare those strategic invocations with the other company’s strategic innovations accordingly.
3. Discuss in details how each of these companies drive growth in profitability. For this comparison, you have to use the strategies that you have discussed in task 2.
4. Critically discuss how the chosen companies specialize in being different from their competitors - strategically or product wise. You have to use real examples and real occasions that these two companies actually have used historically to address that.
5. Critically analyze and discuss how each of these two chosen companies make their customers perceive them to have significantly superior value in the market. You can then compare their approaches and critically analyze which has achieved that plan more successfully.
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