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Set Up Facebook & Instagram Lead Campaign (A/B Test for Housing Project) Description I’m looking for an experienced Meta Ads specialist to set up a clean, structured Facebook and Instagram lead generation campaign for a real estate development. This is not a typical ad setup. The goal is to run a controlled A/B test to identify which messaging drives the best leads. Project Overview We are launching ads for: Meadowview Village A 163-home community in Great Falls, Montana Focused on attainable homeownership (build-to-sell, not rental) Target audience includes: First-time buyers Renters priced out of the market Buyers using low down payment programs What You’ll Be Responsible For Setting up a Meta Ads campaign (Facebook + Instagram) Structuring a 4-ad-set A/B test, each with a different messaging angle Ensuring full compliance with Meta’s Special Ad Category: Housing Using a shared audience and consistent setup across all ad sets Setting up proper tracking (UTMs, lead flow, etc.) Connecting Instagram properly to the campaign Launching the campaign and ensuring everything is working correctly You will be given a detailed SOP to follow. Budget Campaign budget: $20/day total 4 ad sets at $5/day each This is a testing campaign, not a scaling campaign What I Care About Clean campaign structure Ability to follow a testing framework exactly Strong attention to detail Understanding of how Meta Ads actually work today Ability to avoid common mistakes with housing ads What I Don’t Want Overcomplicated setups Random targeting experiments “Creative guesswork” outside the plan Agencies that hand this off to junior staff My ideal Freelancer has done the following: Run Meta lead gen campaigns before Worked with real estate or housing ads (preferred) Understand Special Ad Category restrictions Can execute clean A/B tests without introducing noise To Apply Please include: A brief explanation of how you would approach an A/B test like this Confirmation you understand housing ad restrictions Example of a similar campaign you’ve set up (if available) Any questions you have before starting Success Criteria Campaign is built correctly Tracking works Ads are approved Test runs cleanly for 2 weeks Data is usable to determine a winning message
Project ID: 40385680
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62 freelancers are bidding on average $129 USD for this job

Hello, Hope you are doing well. We have over 13 years of experience in running high-performing Facebook Ads. We help businesses generate leads, increase brand awareness, and grow sales through targeted, results-oriented ad campaigns. ➽ Facebook Ads Setup Includes: • Facebook Business Manager Setup • Audience & Demographic Targeting • Custom Ad Copy & Creative Design • Conversion Tracking Setup • Pixel Integration on Website ➽ Optimization & Scaling Includes: • Daily Monitoring & Bid Adjustments • Split Testing of Ad Variants • Budget Management • Retargeting Campaigns • Monthly Reporting with Insights & Recommendations Thank you!
$120 USD in 30 days
10.0
10.0

Hello, I am confident in my ability to deliver a structured and compliant Meta lead generation campaign for Meadowview Village, focusing on attainable homeownership. My approach to the A/B test involves creating four distinct ad sets with clearly differentiated messaging angles aligned to the target segments—first-time buyers, renters priced out, and low down payment buyers. Each ad set will share a unified audience setup to isolate messaging performance accurately, ensuring clean data without overlap or confounding variables. I fully understand and will rigorously adhere to Meta’s Special Ad Category guidelines for housing ads, including restrictions on targeting to maintain compliance and avoid disapproval. Precision in campaign structure and tracking setup (UTMs, lead flows) will guarantee accurate lead attribution throughout the test duration. Having managed multiple Meta lead gen campaigns with strict compliance requirements, including real estate clients, I am well-versed in avoiding common pitfalls such as unnecessary targeting experiments or creative guesswork outside the plan. I will ensure seamless Instagram integration and live monitoring to confirm all assets are approved and data collection is reliable for the two-week test. Please let me know if you have additional SOP details or specific KPIs you want emphasized. I look forward to contributing to your campaign’s success. Best regards, Willis Khan
$100 USD in 30 days
8.6
8.6

Hi, I am a skilled Meta Ads specialist and I can set up a clean, structured Facebook and Instagram lead generation campaign for Meadowview Village with a properly designed 4-ad-set A/B testing framework, ensuring full compliance with Meta’s Special Ad Category for housing, accurate tracking (UTMs and lead flow), and correctly connected Instagram integration for smooth campaign execution. I will build a consistent shared audience structure, configure all ad sets to avoid bias, and ensure the campaign runs cleanly with reliable data so you can clearly identify the winning messaging over the 2-week test period. Please send a message so we can go through the details, decide on the timeline and deliverables, and we can start working on the project right away. Best regards.
$200 USD in 7 days
8.2
8.2

Hello, Are you looking for leads, sales, or brand promotion? A successful social media Ads starts with a strong story that grabs attention in the first few seconds. I can turn your event announcement into an engaging, visually attractive ad, fully optimized for Facebook & Instagram. I’d love to help grow your business using Meta Ads. Please share your website or business page link so I can review it and create a campaign strategy focused on conversions and long-term growth. What I will do for your campaign: · Strategic ad campaign setup · Target audience & keyword research · Customized campaign strategy · Continuous optimization for better results · Weekly performance reports & insights My Facebook & Instagram Ad Services include: · Complete setup of Facebook & Instagram ad campaigns · Ad account and campaign configuration · High-converting ad copy creation · Competitor ad analysis · Ongoing monitoring and optimization · Facebook page tab setup and management Let’s connect and discuss your goals in detail. Please share more information about your project so I can plan the best strategy for you. Thank you!
$150 USD in 30 days
8.4
8.4

Hi, I can help you set up a clean, structured Facebook and Instagram lead generation campaign for Meadowview Village, focused on a controlled A/B test to identify the strongest messaging for your audience. I understand this isn’t about scaling or experimenting randomly it’s about running a disciplined test with consistent variables so the data is actually meaningful. I have over 7+ years of experience managing Meta Ads campaigns, including lead generation for real estate and housing projects. I’m fully familiar with Meta’s Special Ad Category requirements for housing, including audience limitations, compliance setup, and how to avoid disapprovals or restricted delivery. I’ve also built structured A/B tests where isolating messaging was key, ensuring no overlap or noise in the results. For this project, I’ll follow your SOP closely and set up a 4-ad-set campaign with a shared audience, controlled variables, and clear naming for easy tracking. I’ll implement proper UTMs, ensure lead flow is working correctly, and connect Instagram seamlessly. Before launch, I’ll double-check compliance and delivery setup so the campaign runs smoothly for the full 2-week test. You can expect a clean build, on-time delivery, reliable communication, and revision support if anything needs adjustment after launch. Please feel free to reach out to discuss the details further or address any questions you might have. Regards, Aqsa.
$150 USD in 7 days
7.2
7.2

Hello! Your housing project in Great Falls is a fantastic opportunity and I am here to ensure your lead generation campaign is built with the precision and compliance required for real estate. I will set up a structured Meta Ads campaign designed to identify exactly which messaging resonates most with first time buyers and renters. My Approach: • I will launch a four ad set A/B test compliant with housing category rules. • I will ensure seamless lead tracking and UTM setup for clear results. • I will manage the technical integration across Facebook and Instagram. I have extensive experience in Meta Ads and a deep understanding of the unique challenges within the real estate niche. I pride myself on my attention to detail and have a proven track record of helping developers turn local interest into a steady stream of qualified leads. Looking forward to collaborating with you. ThankYou.
$250 USD in 7 days
6.4
6.4

Dear Client, I am Firoz, a seasoned digital marketing expert with over 7 years’ experience specializing in Meta Ads, including Facebook and Instagram lead generation campaigns tailored for sectors such as real estate. I understand the critical importance of structuring a clean, compliant housing campaign under Meta’s Special Ad Category guidelines to ensure smooth approval and meaningful data. For this A/B test, I would implement four distinct ad sets aligned with your messaging angles, each targeting a shared, carefully defined audience to minimize noise and maintain consistency. I will strictly follow your provided SOP, including setup of UTMs and lead tracking flows, to guarantee accurate, actionable insights. My approach avoids overcomplication or guesswork, focusing strictly on data-driven optimization frameworks proven in past housing campaigns. I have successfully executed similar housing lead gen campaigns adhering to Meta’s restrictions, ensuring full compliance and high lead quality. Before starting, I would confirm the exact messaging nuances and review your tracking infrastructure. I am confident in delivering a clean campaign setup, precise tracking, timely launch, and transparent reporting throughout the two-week test phase. I look forward to your response and collaboration. Best regards, Firoz
$99 USD in 30 days
6.4
6.4

Hello! Finding the right buyers for Meadowview Village starts with a campaign that is both technically sound and fully compliant with housing rules. I will set up a clean A/B test with four different messaging angles to see exactly which approach brings in the best leads for your community. I will handle the entire setup, from linking your Instagram to making sure your tracking and lead flows are working perfectly. My focus is on navigating the Special Ad Category requirements while delivering a structured campaign that gives you clear results on which messaging works best. Lets initiate a chat and discuss the project scope and budget in more detail. ThankYou.
$250 USD in 7 days
5.7
5.7

Hello, Looking to get real results from Facebook & Instagram Ads? We provide affordable with quality Meta Ads management that helps businesses generate high-quality leads, sales, and brand awareness. With 10+ years of experience, we craft data-driven ad strategies that deliver maximum ROI. How We Work: ✔ Audience Research & Targeting – Reaching the right customers who are ready to engage. ✔ Ad Creatives & Copywriting – Creating scroll-stopping visuals and compelling ad copy. ✔ Campaign Setup & Optimization – Structuring campaigns for cost-effective results. ✔ Retargeting & Lookalike Audiences – Maximizing conversions with precision targeting. ✔ A/B Testing – Testing different creatives and strategies for the best performance. ✔ Budget & Bid Strategy – Managing ad spend to ensure the best ROI. ✔ Performance Tracking & Reporting – Regular updates with clear insights on campaign success. We don’t run generic ads. Our Meta Ads strategy is designed for businesses that want real, scalable growth. Let’s discuss how we can make your ads perform better. Send a message now! Best Regards, NextStep Web Technology
$250 USD in 30 days
6.0
6.0

Hey! I specialize in high-precision Meta Ads for real estate with 9+ years helping developers launch lead generation campaigns that navigate the complexities of the Housing Special Ad Category. Here’s how I can help: * I will set up a clean 4-ad-set campaign that isolates your messaging variables while maintaining identical audience parameters to ensure data integrity. * I will ensure 100% compliance with Meta’s Housing restrictions, leveraging broad targeting signals that work within the non-discrimination framework. * I will implement standardized UTM tracking and connect your Instagram profile to ensure a seamless, professional lead flow. * I will follow your provided documentation to the letter, delivering a structured setup that avoids creative noise or algorithmic bias. Could you clarify if you have a preferred CRM integration for the lead forms, or should I set up a manual export for the testing phase?
$140 USD in 7 days
5.2
5.2

Hello !! I am ready to help you with A/B Testing Specialist for Meta Housing Ads, Exactly as you want. I have complete team of top-notch digital marketing experts with solid experience in Internet Marketing, Facebook Marketing, Advertising, Social Media Marketing, Instagram Marketing, Lead Generation, A/B Testing, Facebook Ads. Plus point is they will be only dedicatedly working on this project to capture the highest results. Must check our profile to check amazing ratings and reviews: https://www.freelancer.com/u/komalshaikh92 I am available to chat or a call to deep dive into the project. Thankyou, Komal. Digitaurus Technologies.
$100 USD in 5 days
4.8
4.8

As a seasoned digital marketing professional with an expertise in Advertising, Facebook and Instagram Marketing, I am confident in my ability to set up and execute this A/B testing campaign for your housing project effectively. Understanding the key factor on running these campaigns includes clean campaign structure to avoid any difficulties during data analysis. My attention to detail combined with familiarity working with Meta Ads ensures a hassle free approach that adheres strictly to your SOP and the Special Ad Category Restrictions. What sets me apart from other applicants is my understanding of how Meta Ads actually work today, which allows for a more nuanced and targeted campaign implementation. Furthermore, having worked with low down payment programs and real estate projects previously, I have a clear grasp on the messaging strategies needed to specifically cater to first-time buyers and renters who may have been priced out of the market. In terms of running an A/B test like this, I would propose setting up four ads with varied messaging angles linked to each of your key target audience groups. By doing so, we can collect valuable data over a two week period that can be transformed through UTM tracking into actionable insights determining the most impactful messaging for your target market. Given my previous successes as a digital marketer precisely following SOP's while also adaptively managing campaigns, I am confident I am the ideal candidate for this project.
$140 USD in 7 days
4.5
4.5

Greetings, I see that you’re looking for a Meta Ads specialist to create a structured Facebook and Instagram lead generation campaign for your Meadowview Village project. My approach would involve setting up a clean A/B test with four different messaging angles to pinpoint what resonates best with your target audience of first-time buyers and renters. I fully understand the housing ad restrictions and will ensure all ads comply with Meta's Special Ad Category. With my experience in running lead generation campaigns, particularly in real estate, I’m confident in executing a precise A/B test while avoiding common pitfalls. I focus on clean setups and effective tracking to ensure your campaign runs smoothly and delivers actionable insights. I’m excited to help you find the winning message for your project. Best regards, Muhammad Arshman
$100 USD in 4 days
3.8
3.8

Hi, I understand the importance of setting up a strategic A/B test for your real estate development project, Meadowview Village. With my expertise in Facebook and Instagram Marketing, I have successfully executed similar lead generation campaigns in the past. I am well-versed in structuring A/B tests, ensuring compliance with Meta’s Special Ad Category for Housing, and setting up proper tracking mechanisms. I invite you to review my portfolio: https://www.freelancer.com/u/laibaamir1 I would love to discuss further details and share relevant samples with you. Feel free to message me at your convenience. Thank you, and I look forward to the opportunity to collaborate with you. Best regards, Laiba
$65 USD in 3 days
3.4
3.4

housing ads on meta fall under Special Ad Category which removes most of the targeting options people usually rely on. the right way to A/B test here is split on creatives and copy, not audiences. ive run these for real estate clients and usually see 2-3x better CPL by week 2 once the winning variant is clear. can start today. is this for a specific city or a broader region?
$125 USD in 5 days
2.8
2.8

Hello, I came across your project and it immediately caught my attention. We went through your project description and it seems like our team is a great fit for this job. I focus on generating real results—whether it’s leads, traffic, or conversions—using proven, data-driven strategies. Please come over chat and discuss your requirement in a detailed way. Best regards, Khadija Amin freelancer.com/u/khadijaamin9
$70 USD in 3 days
2.0
2.0

Hello, Most Meta campaigns don’t fail because of budget — they fail because testing is weak. I focus on building structured A/B testing systems that actually improve results. I understand your goal is to optimize housing campaigns through data-driven testing, not guesswork. In real estate/housing ads, small changes in creatives, audiences, and messaging can significantly impact cost per lead and conversion rate. How I will approach your project: • Audit your current campaigns to identify performance gaps • Create a clear A/B testing roadmap (creatives, copy, audiences, placements) • Run structured tests and analyze results to find winning combinations • Optimize campaigns based on data to improve CPL and conversions • Set up proper tracking (Pixel + events) for accurate measurement I follow a data-first approach, where every decision is based on testing and performance insights — not assumptions. A/B testing is a key part of improving Meta ad performance and ROI. ? Quick question: Are you currently testing creatives, audiences, or both — and do you already have a structured testing framework in place? I’m ready to start immediately and help scale your campaigns with better results. Best regards, Md Al Amin
$140 USD in 7 days
1.7
1.7

Hi there, I’d love to help you grow your business with high-performing Meta Ads (Facebook & Instagram) that actually convert—not just get clicks. With strong experience in Meta Ads strategy and performance marketing, I focus on creating campaigns that drive real results like leads, sales, and brand awareness. I don’t just run ads—I build a complete funnel that turns your audience into customers. Here’s what I can do for you: * Complete Meta Ads setup (Facebook & Instagram) * Audience research & targeting (custom, lookalike, interest-based) * High-converting ad creatives & copy * Campaign structure (awareness, consideration, conversion) * Pixel setup & event tracking for accurate data * A/B testing to improve performance * Daily monitoring & optimization to reduce cost per result * Detailed performance reports & insights Why work with me? I combine data-driven strategy with creative thinking, ensuring your ads reach the right audience at the right time. My goal is simple—maximize your ROI and scale your business profitably. I’m confident I can help you achieve better results with your Meta Ads. Let’s connect and discuss your goals. Looking forward to working with you! Best regards,
$100 USD in 30 days
0.3
0.3

Hi there, and warm greetings I’m Farhan Shabbir, a professional freelancer working as a Meta Ads specialist focused on performance driven Facebook and Instagram lead generation campaigns. I have carefully understood your requirement for a clean and structured advertising system for a real estate development project, with the primary goal of generating high quality leads through Meta platforms. ◉ Proven experience in setting up full Meta Ads funnels for real estate and high ticket services ◉ Strong expertise in audience research, ensuring precise targeting for potential property buyers and investors ◉ Skilled in designing structured campaign architecture including awareness, lead generation, and retargeting layers ◉ Focus on optimizing lead quality through refined ad copy, creatives, and conversion focused setup I will build a fully structured campaign that ensures clarity in tracking, efficient budget allocation, and maximum lead relevance. The setup will be optimized for both Facebook and Instagram placements, ensuring consistent performance and scalable results. My approach is always clean, data driven, and focused on turning ad spend into measurable inquiries for your development project. Risk-Free Guarantee → No upfront payment. Pay only when satisfied, with full money-back assurance.
$30 USD in 1 day
0.0
0.0

Good day, As a senior Meta Ads specialist, I am confident in setting up a structured Facebook and Instagram lead generation campaign for your real estate development project. With experience in running Meta lead gen campaigns and understanding of housing ad restrictions, I ensure a clean campaign structure and precise A/B testing. My process includes planning, creating, reviewing, and finalizing to ensure high-quality work. Let's chat to discuss further details and share related portfolio. Looking forward to working together for 100% job satisfaction. What I will do: - Set up Meta Ads campaign (Facebook + Instagram) - Structure a 4-ad-set A/B test with different messaging angles - Ensure compliance with Meta’s Special Ad Category: Housing - Properly connect Instagram to the campaign High-quality work within budget. Let's chat again soon. Regards, Hira Khan
$30 USD in 1 day
0.0
0.0

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