This is Masters Level and it is wanted on 12th May
You must have a Masters Degree
Project Aim: Speed up the process of Chinese high –speed railway and the development of relevant industries.
Project objectives: 1 Accelerate railway construction 2 Change customer consumption psychology 3 Co-operate with enterprise.
Reasons: It can bring the obvious economic
Options: 1 reduces costing (refurbishment train station. Would not build new station) 2 in Chinese consumption sense , most Chinese would choose plane rather than train. If both of them are same price. 3 Customer would not like to pay high price ticket, however costing is too high, government would not like to reduce the price, so we can find the third –party. ------ Give adverting opportunities to enterprise. E.g. naming right
Benefits: 1improve employment 2 tourism will be developed 3 close the distance of the city 4 second-city and most subordinate cities will be developed.
Risk : rising price and rise of housing prices in subordinate cities.