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International Market Selection for Tingz

£35-40 GBP / hour

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£35-40 GBP / hour

Assess, analyse and conceptually apply the process and practice of market-entry planning and selection. Background and Scenario for the Assignment The assignment is based on the company Peppersmith – and their brand of ‘dentist approved,’ sugar-free sweets for children, containing ‘xylitol’, called Tingz. It is really important that you understand the company and the nature of the product, so to find out more about Peppersmith and Tingz, you should first: a) Read the article on Blackboard from The Daily Telegraph (Ransome 2015). This has been posted in the Coursework Two folder b) Have a look at the websites [login to view URL] to find out more about the company and xylitol (but remember we are focusing on Tingz and not gum or mints). According to [login to view URL] the company already has or plans international representation in the following countries: Holland, Germany, Japan, Turkey, Norway, Denmark, Finland, France, Belgium, Luxembourg, Czech Republic, Latvia. For the purposes of this assignment, the following assumptions have been made: • There has been no negative press on xylitol as a sugar substitute • Dan and Mike have been ‘re-active’ in their approach to developing international business – prospective distributors approached Peppersmith – rather than Dan and Mike actively investigating the opportunity. • They now want to rank and prioritise these countries, with a view to conducting a carefully controlled test market for Tingz (NOT Peppersmith’s other products; chewing gum and mints). • At this early stage of the company’s international development, the focus is on identifying a ‘manageable’ opportunity for that test market, rather than a ‘large scale’ opportunity. They wish to avoid high risks which might jeopardise the success and financial security of the existing business. In the longer term, they aim to use the experiences of that test market, to support development of a business plan for European expansion, which they will pitch to potential investors. In the role of lead consultant to Peppersmith you have been asked to complete the tasks below (see The Assignment Task) In doing so you will need to draw on wider research into the potential market, its potential competitors and customers. Use of Passport and other sources will be imperative. This wider research will be needed to underpin – and justify your answers. Guidance on using Passport will be provided in classes and the folder called Accessing Electronic Databases/Journal Articles will also be important. The Assignment Task: This assignment has two tasks. • Task A Market Selection • Task B Market Entry Strategy Your work should be presented using a report format, and include a single list of references covering both tasks. Please use line and a half spacing in the body of the report. Task A Market Selection (60% of marks) Process Develop a set of screening criteria (maximum SIX), to help identify the most suitable country for the Tingz test market. You will use these criteria to evaluate any FOUR countries that Peppersmith already lists on its website [login to view URL] - so the choice is from: Holland, Germany, Japan, Turkey, Norway, Denmark, Finland, France, Belgium, Luxembourg, Czech Republic, Latvia. In making this choice, it is recommended that you stick to countries included in our Passport subscription – details of the 36 countries covered have been posted in the Assignment One folder. Remember that criteria = conditions that should ideally be present in the chosen country, so be as specific as possible Maximum of 6 means just that, please do not break each criteria down into a further 3 or 4, thus giving yourself 18-24 separate pieces of information to find for each country! You do not have to use a filter approach; use a screening or criterion-based model that you think makes sense for the task.
Mã dự án: 11083711

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22 đề xuất
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Hoạt động 8 năm trước

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I am a professional full time academic research writer fully proficient in HARVARD, APA, MLA, Chicago and Oxford writing styles. I am competent in writing dissertations, thesis, reports, case studies, personal development plans, personal statements, marketing plans, comparative studies (companies/countries), review of literature and systemic literature review. I am able to carry out research utilizing mixed method, qualitative or quantitative research. My services range from undergraduate to Ph.D. academic level and I have written papers on management (organizational/business management including but not limited to Organizational/Business strategy, Strategic analysis etc.), HRM (Strategic HRM, IHRM etc.), Operations management, Marketing (plans, positioning etc.), Chemistry, Nursing, Psychology, Political Science, History, Geography, World Affairs and Religion. My work is tailor-made to suit my client's needs and is written from an analytical and critical perspective utilizing up to date peer-reviewed sources of academic literature and books.
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Cờ của UNITED KINGDOM
London, United Kingdom
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15
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