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Urgent International Business Strategy Essay 2000 words

Section A

Choose market modes methods and risk

1. Entry mode (definition)

2. Why choose a suitable entry mode is important for business in international expansion.

3. What elements business need consider

--risk --control -resource and so on

4. what kind of entry mode

--export --franchising --joint venture --merger --acquisition --green field FDI( foreign direct investment) --licensing

From case . AIB use which entry mode

Green field FDI( organic growth)—UK

Definite used entry mode, what advantage and disadvantage of using this entry mode

AIB how to use this mode to entry these counties. Combined case, advantanges and disadvantages . disadvantages(risk:can not get return, cost too much, evaluate exchange risk, operation risk)

Evaluation

Conclusion – Draw together the arguments with particular care that these are substantiated and supported

Acquisition—US

Definite used entry mode, what advantage and disadvantage of using this entry mode

AIB how to use this mode to entry these counties. Combined case, advantanges and disadvantages . disadvantages(risk:can not get return, cost too much, evaluate exchange risk, operation risk)

Evaluation

Conclusion – Draw together the arguments with particular care that these are substantiated and supported

Merged—Poland

Definite used entry mode, what advantage and disadvantage of using this entry mode

AIB how to use this mode to entry these counties. Combined case, advantanges and disadvantages . disadvantages(risk:can not get return, cost too much, evaluate exchange risk, operation risk)

Evaluation

Conclusion – Draw together the arguments with particular care that these are substantiated and supported

Last, Compared with UK and US. UK and Poland, US and Poland

Kỹ năng: Research Writing

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