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Airtable Sales + Marketing Dashboard (Interfaces + Metrics + Filters) Description: I need an experienced Airtable builder to design and implement two executive dashboards in Airtable Interfaces: Sales Dashboard Marketing Dashboard These dashboards must support robust filtering, clean UI (tiles/rows), and accurate funnel math across Bookings, Closed Deals, and Capacity (Available Slots). Tables (already exist) Contacts Bookings Closed Deals Reps Closer EOD (Available Slots lives here) Marketing tables for Leads / Applications / MQLs (or equivalent) Core Requirement (critical) Interfaces must not incorrectly source everything from one table. Metrics must be accurately calculated and filterable. If Airtable limitations prevent reliable cross-table calculations inside Interfaces, you must implement a clean solution (examples: a Daily Fact table, summary tables, or automation-supported reporting tables) so dashboards are accurate and easy to maintain. Sales Dashboard Requirements Filters (multi-select where relevant) Date range (based on Booking Date/Time on calendar, not created time) Marketing Source(s) Meeting Type(s) Appointment Status (Show / No Show / Cancel / Reschedule etc.) Confirmation Status Booking Outcome Deal Outcome Closer Setter Ability for viewer to hide/collapse filters if possible Sales KPIs Available Slots Bookings Confirmations Shows Cancels No Shows SQLs WSQLs Offers Closed Deals Cash Collected Revenue Generated Sales Rates / Derived Metrics Filled Slot Rate = Bookings / Available Slots Confirmation Rate = Confirmations / Bookings (and also Shows/Confirmations if you prefer that definition—confirm with me) Show Rate = Shows / Bookings Confirmed Show Rate = Shows / Confirmations Cancellation Rate = Cancels / Bookings No Show Rate = No Shows / Bookings SQL Rate = SQLs / Shows WSQL Rate = WSQLs / Shows Offer Rate = Offers / Shows Win Rate = Closed / Bookings Close Rate (Show) = Closed / Shows Close Rate (SQLs) = Closed / SQLs Close Rate (WSQLs) = Closed / WSQLs AOV = Cash Collected / Deals Collection Rate = Cash Collected / Revenue Generated Cash Per Booking = Cash Collected / Bookings Marketing Dashboard Requirements Filters Date range (Booking Date/Time on calendar, not created time) Marketing Source(s) Meeting Type(s) Type of meeting (setter call / new / follow up / reschedule etc.) Appointment Status (Show/No Show/Cancel/Reschedule) Confirmation Status Booking Outcome Deal Outcome Closer Setter Ability to hide/collapse filters if possible Marketing KPIs Ad Spend (daily input or pulled if available) Leads Applications A/B/C/Disqualified breakdown MQLs Available Slots Bookings Shows Offers Cancels No Shows SQLs WSQLs Closed Deals Cash Collected Revenue Generated Marketing Unit Economics CPL = Cost / Leads Cost per Application Cost per MQL Cost per Booking Cost per SQL Cost per WSQL Cost per Closed Deal Cash per Lead / App / MQL / Booking / SQL / WSQL / Closed Deal Lead → Application % Application → MQL % MQL → Booking % Application → Booking % MQL → SQL % Filled Slot / Show / Confirmed Show / Cancel / No Show / SQL / WSQL / Offer / Win / Close Rates ROAS (Paid Media Cash / Ad Spend) Blended ROAS (All Cash / Ad Spend) Deliverables Two Interface pages: Sales Dashboard + Marketing Dashboard Correct filter behavior across tables (no “everything under bookings” mistakes) Clear documentation: what each metric uses as source fields definitions for each rate how to maintain / update Short Loom walkthrough (5–10 min) QA checklist: confirm a handful of known days match expected counts Screening Questions (must answer) Share 1–3 examples of Airtable dashboards/interfaces you built (screenshots or Loom). How do you handle cross-table metrics and global filters in Airtable when Interfaces hit limitations? What approach would you recommend here: Interfaces-only vs Daily Fact table vs summary tables? Estimate timeline + cost. Budget: Open to fixed price or hourly. I care more about correctness and maintainability than speed, although speed IS important
Project ID: 40176526
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36 freelancers are bidding on average $26 USD/hour for this job

With my comprehensive technical knowledge and over a decade of experience, I am confident in my ability to build the Airtable Sales and Marketing Dashboards you need. Your project specifically in the requirement of ensuring accurate metrics calculations across tables falls within my expertise. If Airtable's Interface limits impose constraints on cross-table metrics, I have implemented clean solutions like the ones you mentioned - Daily Fact tables, summary tables, or automation-supported reporting tables - to ensure accuracy and ease of maintenance. Moreover, your project also matches well with my skills in data integration, data modeling, and data visualization. I understand the necessity for precise, filterable metrics that can be derived from multiple sources. With this in mind, I will execute sophisticated filtering options which include muti-select filters like Date Range filters based on Booking Date/Time not created time and Marketing Source(s), as well as Meeting Type(s) to name a few. Lastly, longevity is crucial for any project. My approach ensures long-term success through clear documentation on what each metric uses as source fields, definitions for each rate, and how to update and maintain them.
$25 USD in 40 days
6.7
6.7

Hello, I have carefully reviewed your project details and fully understand the requirements for building two executive Airtable Interfaces with accurate cross table metrics, robust filters, and dependable funnel math across Sales and Marketing. I have delivered Airtable BI systems for revenue teams where capacity, bookings, and unit economics had to remain correct under complex filtering, and I am confident I can design a clean, maintainable model that your leadership can trust. My approach will begin by auditing your existing tables and defining a strict metric map for every KPI and rate. I will implement a Daily Fact or summary reporting layer to normalize Bookings, Deals, and Available Slots by date, then build Interfaces that read only from these reporting tables to avoid cross table calculation errors. I will use formulas, rollups, automations, and controlled global filters to keep every metric accurate, fast, and easy to maintain. Would you like me to start by validating two known days of data to lock the model before building the full dashboards and walkthrough? Lets chat and discuss further! Best Regards, Aneesa.
$15 USD in 40 days
6.0
6.0

Dear , We carefully studied the description of your project and we can confirm that we understand your needs and are also interested in your project. Our team has the necessary resources to start your project as soon as possible and complete it in a very short time. We are 25 years in this business and our technical specialists have strong experience in Business Intelligence, Documentation, Data Visualization, Data Analysis, Data Integration, Data Architecture, Airtable, Automation, Data Modeling, Data Management and other technologies relevant to your project. Please, review our profile https://www.freelancer.com/u/tangramua where you can find detailed information about our company, our portfolio, and the client's recent reviews. Please contact us via Freelancer Chat to discuss your project in details. Best regards, Sales department Tangram Canada Inc.
$30 USD in 5 days
5.3
5.3

Hello! I completely understand your requirement for creating two executive dashboards in Airtable that effectively track and analyze your Sales and Marketing metrics. I have extensive experience in designing dynamic Airtable dashboards, ensuring clean UI and robust filtering mechanisms that empower users to make data-driven decisions. In my previous projects, I successfully built dashboards that provided accurate funnel analyses, driving substantial improvements in operational efficiency. One project included implementing a cross-table metric solution that significantly enhanced insights. ✅My Plan: - Design Sales and Marketing dashboards with user-friendly interfaces. - Implement accurate filtering options meeting your outlined needs. - Ensure the correct sourcing of data across tables to prevent errors. - Create summary tables or necessary automation for cross-table calculations. - Provide clear documentation and a short Loom walkthrough for maintenance. Could you elaborate on your preferred timeline for this project? Additionally, how frequently do you need the dashboard metrics updated? Best regards, Hongqiang Chen
$100 USD in 1 day
4.8
4.8

Hello, I understand you’re looking for an experienced Airtable builder to design and implement two robust executive dashboards—Sales and Marketing—featuring clean UI, accurate metrics, and reliable filtering across multiple tables. I specialize in Airtable Interfaces and complex cross-table reporting, ensuring all KPIs—from Bookings and Closed Deals to WSQLs and Cash per Lead—are calculated correctly, fully filterable, and maintainable. My approach prioritizes data accuracy, scalability, and clear visualization to support executive decision-making. For the Sales Dashboard, I will implement multi-select filters, dynamic date ranges, and detailed metrics including confirmation rates, show rates, win rates, and AOV calculations. The Marketing Dashboard will track ad spend, leads, applications, MQLs, and full funnel metrics with unit economics and ROAS calculations. Where cross-table calculations in Interfaces fall short, I create reliable solutions using summary tables, daily fact tables, or automation-supported reporting, ensuring all derived metrics remain accurate and transparent. You will receive fully functional Airtable Interfaces with layered documentation detailing metric sources, rate definitions, and maintenance instructions. A short Loom walkthrough and QA checks will confirm the dashboards reflect expected data. My goal is to provide dashboards that are not only visually clear but also operationally precise and easy to maintain for long-term use. Thanks Asif.
$25 USD in 40 days
4.5
4.5

With over a decade of experience, CHARONDAJ is no doubt the perfect match for your Airtable Sales and Marketing Dashboard project. Our expertise in Automation, Data Integration, Data Management, and Data Visualization is directly applicable to your needs. In terms of dealing with cross-table metrics and global filters in Airtable Interfaces, we have a thorough understanding of the platform's limitations and how to work around them effectively. Whether through Interfaces-only, Daily Fact table, or summary tables, I am confident in implementing a clean solution that will ensure your dashboards are always accurate and easy to maintain. Beyond delivering on the core requirements of your project - robust filtering, clean UI, and accurate funnel math - our endeavor is to provide intuitive and user-friendly solutions. Your operators will appreciate the ability to hide/collapse filters while gaining access to crucial information such as Filled Slot Rate, Confirmation Rate, Show Rate, Cancellation Rate, No Show Rate among others. Lastly, our dedication to quality is unparalleled; thus, we will not only leave you with two immaculate Interface pages but also clear documentation that guides each metric's source fields and keeps you informed on how to maintain and update your dashboards. I kindly urge you to browse through 1–3 examples of Airtable dashboards/interfaces CHARONDAJ has built (screenshots or Loom) so that you can witness first-hand our capability in executing your vision. The estimated time provided for this project is reasonable given our efficient project management processes intending to uphold deadline adherence & client satisfaction. Trust us with your Airtable Sales and Marketing Dashboard project and be assured of transforming data into insightful visualizations sooner than later with an utmost professional touch!
$15 USD in 10 days
3.9
3.9

Hi there, I understand you need two executive Airtable dashboards—Sales and Marketing—built in Interfaces with accurate, filterable KPIs, clean UI, and reliable cross-table metrics. The dashboards must reflect your operational reality, drawing from Contacts, Bookings, Closed Deals, Reps, Closer EOD, and marketing tables, without incorrectly sourcing everything from a single table. Accuracy and maintainability are critical. My approach is to first audit your existing tables and relationships to ensure data integrity. I will implement the dashboards using Interfaces, leveraging summary tables, linked records, and optionally a Daily Fact table to handle metrics that span multiple tables. Filters will be fully functional with multi-select where needed, including date ranges, Marketing Source, Meeting Type, Appointment and Confirmation Status, Booking/Deal Outcomes, Closer, and Setter. Deliverables: Two Airtable Interface dashboards (Sales and Marketing) with fully functioning filters and correct metrics, a short walkthrough (5–10 minutes), a QA checklist to verify counts and KPIs, and documentation covering metric sources, rate definitions, and instructions for maintenance and updates. QUESTION: Would you like me to set up automated daily updates for any summary tables or fact tables to ensure metrics are always current? If you want robust, cross-table, and maintainable Airtable dashboards that meet executive standards, I am ready to begin immediately. Regards, Shehwani.
$15 USD in 40 days
3.9
3.9

⭐⭐⭐⭐⭐ Thanks for the detailed brief—this is exactly the kind of Airtable architecture we specialize in. CnELIndia, led by Raman Ladhani, will design two clean, executive-grade Interfaces (Sales + Marketing) with accurate, maintainable metrics and no “single-table” shortcuts. Approach: Given the volume of cross-table KPIs and shared filters, we recommend a Daily Fact table supported by lightweight automations. This ensures correct funnel math, consistent date filtering based on Booking Date/Time, and reliable global filters across Sales, Marketing, Capacity, and Revenue. Interfaces will remain fast, readable, and easy to extend. What we’ll deliver: • Two polished Interface dashboards with collapsible filters • Fully validated KPIs and derived rates as specified • Accurate sourcing across Bookings, Closed Deals, EOD, Marketing tables, Reps/Closers • Clear metric documentation + maintenance guide • QA checklist with day-level validation • 5–10 min Loom walkthrough Experience: We’ve built executive Airtable dashboards for sales orgs running setters/closers, paid media funnels, and capacity-based booking models, including multi-source ROAS and slot utilization reporting. Timeline & Cost: 7–10 business days. Fixed-price engagement available; typically USD 1,800–2,500 depending on automation depth. CnELIndia and Raman Ladhani will stay hands-on from data modeling to final QA to ensure correctness, clarity, and long-term scalability.
$20 USD in 40 days
3.5
3.5

As an experienced Data Analyst, that specializes in Data Visualization, I am well-equipped to take on the task of creating your executive dashboards in Airtable Interfaces. Over the past decade, I have developed solutions using Python, R, SQL, Excel, Power BI, Tableau and more to deliver insightful visualizations to support decision-making processes for businesses. This experience has given me a deep understanding of how to approach and integrate complex metrics like those outlined in your project description. One important aspect in developing these dashboards is the ability to handle cross-table metrics and global filters. While Interfaces are great for many purposes, I am also familiar with workarounds for Airtable limitations such as implementing summary tables or automation-supported reporting tables. My aim is always to provide not just a technically accurate solution for your project but also a clean one that is easy to maintain over time. In addition to my technical skills, my background as a QA Specialist also lends itself well to this project - ensuring the dashboards function correctly is as important as creating them! Finally, having worked on similar projects in the past, I can provide examples of Airtable dashboards/interfaces I've built upon your request. Let's discuss further how my skills and experience can be invaluable in creating your Sales and Marketing Dashboards on-time and error-free.
$20 USD in 40 days
1.4
1.4

Hey there!, I am Siyu, a social scientist of data analysis and data processing. I believe I'm the perfect fit for your Airtable Sales and Marketing Dashboard project. My proficiency in SPSS, R, Python, and Mplus ensures that I possess the technical skills required to design and implement the two executive dashboards you need. I have a keen understanding of metrics and their sources, so you can be assured that your dashboards will reflect nothing but accurate figures derived from relevant fields. With my experience in statistical interpretation, I excel at deriving meaningful insights from complex datasets - just what you need for tracking sales and marketing KPIs efficiently. Let me take your Airtable project to new heights by building insightful and user-friendly Sales and Marketing Dashboards - delivered on time and held to the highest standards of quality. Best, regards,
$20 USD in 40 days
2.6
2.6

Hello, I'm Hao, with extensive experience in building sophisticated dashboards using Airtable. I understand your need for dynamic, executive Sales and Marketing Dashboards that offer robust filtering with accurate and clear data representation. My approach will ensure precision in funnel calculations through strategic cross-table integration. Where Airtable's limitations arise, I will employ a Daily Fact table or automated summary tables to ensure reliability and usability. I’ll provide thorough documentation on metric sources, rate definitions, and maintenance instructions, alongside a video walkthrough to guide you through the dashboards. Additionally, I will execute a QA checklist to align dashboard outputs with known day counts, ensuring accuracy. I have previously developed dashboards showcasing complex multi-table data integrations, which I can share during our interview. I recommend using summary tables to handle cross-table metrics efficiently. I estimate completing the project within three weeks, aligning with your focus on correctness over speed. Let's connect to kick off this project! Best regards, Hao
$20 USD in 40 days
1.0
1.0

Hello, As a highly experienced Airtable builder with over five years of expertise in full-stack development, automation and data management, I’m confident that I'm more than capable of delivering a powerful and robust solution to your Sales and Marketing dashboard needs. I appreciate the complexity and nuances that come with accurate metrics and filtering, and I have a keen eye for clean UI design to optimize user experience - both of which will be prioritized in your dashboards. Regarding cross-table metrics and global filters, while interface-only might be an option, I favor implementing summary tables or a Daily Fact table since they offer cleaner solutions for accurate analytics. My past projects have always embraced a documentation-first approach to ensure easy accessibility and maintenance of solutions; this project will be no exception. Additionally, being comfortable working with high-performance applications like Airtable has allowed me to be adept at delivering complex functionalities without sacrificing security. My holistic range of skills from web and mobile development to AI integration would be invaluable in not just meeting but exceeding your expectations. If you choose me for the job, you’ll get meticulous deliverables, a clear walkthrough to get started, thorough quality assurance checks, and unmatched support throughout the process. Let's optimize your sales and marketing reporting together! Thanks!
$50 USD in 37 days
0.0
0.0

Hello Nathaniel P., We would like to grab this opportunity and will work till you get 100% satisfied with our work. We are an expert team which have many years of experience on Business Intelligence, Documentation, Data Visualization, Data Analysis, Data Integration, Data Architecture, Airtable, Automation, Data Modeling, Data Management Please come over chat and discuss your requirement in a detailed way. Regards
$20 USD in 40 days
0.0
0.0

Hello Nathaniel, I would love to help. I am a skilled freelancer with 8 years of experience in Data Analysis and I have completed similar projects. Visit my profile to check samples of my latest work and client reviews. Let us make this great together, please connect in chat. Best regards, Bwalya
$20 USD in 40 days
0.0
0.0

✅Hi there, hope you are doing well! I have extensive experience building robust dashboards in Airtable, having successfully created executive-level dashboards for various clients that feature clean UIs, effective filtering, and accurate calculations. From my experience, the critical requirement is ensuring that metrics are accurately sourced without relying on single table data to prevent miscalculations, which I've consistently addressed by integrating summary tables or leveraging automation. For your project, I will design both the Sales and Marketing dashboards with comprehensive filtering options and the required metrics accurately calculated across existing tables, ensuring clarity and ease of maintenance. I'd like to work on this project sincerely from my confidence. Let's connect and discuss more.
$25 USD in 1 day
0.0
0.0

Hi, Daniel, I have 7+ years of experience in Airtable development and data architecture, designing dashboards and interfaces that reveal executive-level insights. I have mastered Airtable Interfaces, cross-table calculations, and automation to ensure accurate, filterable metrics across Sales and Marketing. I have 7+ years of experience in scalable data models and documentation, delivering maintainable BI solutions aligned with business goals. ✅ Audit Contacts, Bookings, Closed Deals, Reps, and Closer EOD; map sources and create cross-table relationships with clean summary structures. ✅ Sales Dashboard: filters for Date Range, Marketing Source, Meeting Type, Appointment Status, Confirmation Status, Booking Outcome, Deal Outcome, Closer/Setter; support collapsible filters. ✅ KPIs & funnel: calc slots, bookings, confirmations, shows, cancellations, revenue, and rates; use a Daily Fact or summary tables to ensure accuracy. ✅ Marketing Dashboard: filters for date, sources, meeting type, appointment status; KPIs include leads, applications, MQLs, revenue, CPL, ROAS. ✅ Deliver docs, Loom walkthrough, QA checklist, and two interfaces with data lineage. I look forward to working with you. Best Regards, Rosita Iniesta.
$20 USD in 59 days
0.0
0.0

I’ve built multiple Airtable Sales & Marketing dashboards using Interfaces, including complex funnel math across Bookings, Deals, Capacity, and Marketing sources. I’m very careful to avoid the “everything sourced from one table” problem and typically use a Daily Fact or summary table when Interfaces hit cross-table or filter limitations, so metrics stay accurate and maintainable. For this build, I’d recommend Interfaces + a lightweight reporting layer (Daily Fact or rollup tables) to support global filters and correct rates.
$20 USD in 40 days
0.0
0.0

Com meu conhecimento técnico e experiencia no que está sendo solicitado, todo o programa de vendas será automatizado e bem interativo.
$20 USD in 150 days
0.0
0.0

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