The project involves writing a short installation guide of 5 to 10 pages for our new product KeyTrail.
The KeyTrail system track affiliate sales and relates them with PPC campaigns (like Adwords, MSN, Yahoo). The installation of this system involves entering some data into a web interface, and installing and editing files on the tracked site.
The target audience of the guide is webmasters and internet marketers. The guide should be written in a clear American English, contain screenshots (you'll be given access to the system), and offer some troubleshooting ideas.
The guide must be written in an exciting way (after all, the user will increase his profits), and be an entertaining read.
A summary of the required guide is attached.
Candidate must be familiar (basic level) with:
* Pay per click marketing, and specifically with AdWords.
* web page editing
* Internet and web tools (FTP, for example)