Attention Researchers. I need to develop a handful of researched and quantified proof statements based on credible sources.
I am in the direct mail industry and need to prove to my prospects that direct mail and in particular postcard campaigns are especially effective.
My marketing is directed at the Mortgage, Insurance and Heating and Air Conditioning industries so some catering to these markets would be beneficial.
Here is the format of a typical proof statement (taken from the book "Soft Selling in a Hard World" by Jerry Vass, published by Running Press):
Pinstripe Management Consuliting:
<i>"Pinstripe can help you shorten your merger time (Benefit you are going to prove). With our last three Fortune 500 clients, we were able to shorten their merger time by an average of 43% (Proved the Benefit). That means you can get your company productive after merger and save nearly four months of downtime that usually occurs while people figure our their new job.(Applied the Benefit to the Buyer)"</i>
That's what I want the proof statements to look like.
Here are the benefits: Constant Calendarized Contact equals <b>Credibility, Continuous Customers and Cash Flow</b>. These are the benefits that need proof statements.
I want three proof statements for each.