I need a writer that is knowledgeable in Google Analytics and can write a series of articles. This project is only for 1 article but if all goes well expect one article a month.
Each article is a deep dive into Google Analytics features and the writer will need access to a Google Analytics account in order to get screenshot. I expect each article to have at least one maybe two or three screenshots highlighting the features.
The first article is about segments and a possible title could be "How to use Advanced Segments in Google Analytics to Find Actionable Data"
The post would describe what the feature is and a few examples of how it can be used. For example, it can be used to categorize link sources like (Social Media, Articles, Ads, and Organic Search) and this way one can find out (using the Goals feature) how many visitors purchased when they come from each of these high-level categories of sources.
You can also create a segment for a specific landing page that you used for a marketing campaign. With Advanced Segments, you'll be able to see which promotions drove the most traffic to that site. All easily accessible every time you login to your Analytics account.
You can also make comparison like new vs existing visitors and view the Analytics data simultaneously to compare. Other segment comparisons can also be created. This way you'll see the difference in content, keywords, and other stats compare across segments.