Hi David,
I reviewed your website, here is what think:
1. The top header and subheader are practically sentences - I would recommend to have something crisp and anecdotal like "How I paid my mortgage - PAIN FREE - in only 6 years. Or you can use a case study based on a previous customer. (there are a lot of options, but I will have to discuss this with you first.)
2. I like the opt-in-form on the right and the "How can you improve this page" sets a tone of constructive criticism and education. However, I would recommend a different template.
3. Have a professional video made with infographics, we all need to see graphs and charts and other weird graphics to convince us - sad but that is how it is.
5. I see that you have a "whimsical" touch to your website and blogs, with the "Man with the Banana" picture, I actually like that. However, it is difficult to browse because the articles are not organized, they should be listed by date or by importance, whichever you feel is better.
6. I like the writing style, it is educating and to the point with good narrative arcs - however, I think the structure of the articles could have been better.
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Zack Khan