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Samsung Creates History In 2014 In Terms Of Satisfying Customers
Micro Summary: Samsung topped the graph when satisfying customers in 2013, but it owes it largely to the shortcomings of its rival, Apple, in meeting customer requirements and the introduction of Galaxy S5.
Summary: In the battle of supremacy that rages between cellphone manufacturing companies, Samsung and Apple have been doing their best to attract the customer’s attention to their products with repeated innovations and novelties, but a large part of the success and failure depends on the customers’ acceptance of the novelties, and not on the company. So, the customer is always the king.
Samsung created history in 2014 in terms of customer satisfaction among Smartphone vendors when it touched the mark of 81 in terms of customer satisfaction index beating its rival, Apple, by two points.
Apple's descent from its score of 81 in 2013 coupled with Samsung's ascent by five points from its score of 76 in 2013 are responsible for Samsung's assuming the top post. The hierarchy is attributed to the American Customer Satisfaction Index.
Apple’s efforts at satisfying its customers did make it the best in the year gone by, but the race was won by Samsung in 2014. In the race for the top post,