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**B2B Marketing, Google Ads & Lead Generation Specialist – Commercial Cleaning Growth** About Our Company We are a growing commercial cleaning and facility services company based in Calgary, Alberta, providing professional cleaning and facility maintenance services to commercial, institutional, construction, property management and other business clients. Our goal is to significantly grow our company and establish a stronger, more consistent pipeline of qualified commercial opportunities. We are looking for an experienced B2B marketing and lead-generation specialist or agency who can help us develop and execute a measurable marketing strategy focused on generating new business not simply increasing website traffic or social media engagement. What We Are Looking For We are looking for someone who can take a comprehensive look at our current marketing, website, Google presence and lead-generation strategy and identify opportunities to increase our visibility, generate qualified leads and ultimately help us win more commercial contracts. This is intended to be a growth-focused engagement, with the potential for an ongoing relationship for the right person or company. Primary Areas of Responsibility 1. Google Ads / PPC * Create a Google Ads setup * Conduct comprehensive keyword research * Identify high-value commercial-intent keywords * Develop and manage Google Search campaigns * Recommend appropriate geographic targeting * Develop negative keyword strategies * Optimize campaigns and advertising spend * Establish proper conversion tracking * Develop recommendations for landing pages * Monitor cost per lead and cost per qualified lead * Provide regular performance reporting and recommendations Our priority is **qualified commercial business opportunities**, rather than simply generating clicks or website traffic. 2. Website Audit & Optimization Conduct a comprehensive review of our existing website, including: * Mobile responsiveness and compatibility * Website speed and performance * User experience * Navigation * Calls-to-action * Contact and quote forms * Conversion opportunities * Technical SEO * On-page SEO * Metadata * Page structure * Service pages * Local SEO * Google Analytics / Google Tag Manager * Conversion tracking * Broken links and technical issues * Accessibility * Website security * Overall professionalism and credibility We want an honest assessment of whether our current website is effectively converting visitors into commercial leads. 3. SEO & Local Search Develop recommendations to improve our organic visibility for commercial cleaning and facility service searches in Alberta. This may include: * Keyword research * Local SEO * Google Business Profile optimization * Service/location pages * Technical SEO * Content strategy * Backlink strategy * Competitor analysis * Organic search rankings 4. Lead Generation Strategy Develop a comprehensive strategy for generating qualified commercial leads. We are particularly interested in reaching decision-makers such as: * Property managers * Condo/HOA management companies * Facility managers * Commercial property owners * Construction companies * Home builders * Municipalities * Offices * Industrial facilities * Retail businesses * Childcare facilities * Hospitality businesses * Event venues * Other organizations requiring ongoing commercial cleaning or facility services We are interested in strategies beyond Google Ads where appropriate, including organic search, LinkedIn, email marketing, outbound campaigns, remarketing, referral strategies, content marketing and other proven B2B lead-generation methods. 5. Competitor & Market Analysis We would like an assessment of our competitive market, including: * Major competitors * Competitor websites * Competitor Google Ads * Competitor SEO strategies * Keywords competitors are targeting * Competitor positioning * Gaps and opportunities in the market * Recommendations for how we can differentiate ourselves 6. Marketing Strategy Develop a practical 6–12 month marketing strategy that prioritizes activities based on expected return on investment. We are looking for someone who can help us determine: * Where we should spend our marketing budget * Which channels are most likely to generate commercial contracts * What services we should promote * Which industries/verticals we should prioritize * What our messaging should be * How we should position our company against competitors * How we can build a predictable sales pipeline 7. Conversion & Sales Funnel Review the journey from the first customer interaction through to a submitted quote. We want recommendations for improving: **Google/Search → Website → Lead → Qualified Opportunity → Quote → Contract** This includes recommendations for calls-to-action, forms, lead follow-up, tracking and overall conversion strategy. Important: We Measure Success by Business Results We are not looking simply for impressions, clicks, followers or website traffic. Our primary objective is: **Generate more qualified commercial opportunities and ultimately win more contracts.** We would like to establish measurable KPIs such as: * Qualified leads * Cost per qualified lead * Quote opportunities * Proposals generated * Contracts won * Customer acquisition cost * Estimated contract value * Marketing ROI We would like reporting that helps us understand which marketing activities are actually contributing to revenue. Ideal Candidate The ideal candidate will have demonstrated experience with: * B2B marketing * Google Ads * SEO * Local SEO * Lead generation * Website conversion optimization * Google Analytics * Google Tag Manager * Landing pages * Commercial services * Service-based businesses * B2B sales funnels Experience marketing **commercial cleaning, facility management, construction, property management, trades or other B2B service companies** would be considered a strong asset. We are particularly interested in someone who understands the difference between generating inexpensive consumer leads and generating **high-value commercial B2B opportunities.** Initial Deliverables We would like the engagement to begin with a comprehensive audit and strategy. Initial deliverables should include: 1. Website audit 2. SEO audit 3. Google Ads/PPC audit 4. Google Business Profile/local SEO audit 5. Competitor analysis 6. Keyword research 7. Lead-generation analysis 8. Conversion funnel review 9. Recommended marketing strategy 10. Prioritized action plan 11. Recommended advertising budget 12. KPI/reporting framework 13. 90-day implementation plan Following the initial assessment, we are open to an ongoing relationship for implementation, campaign management, SEO, content and continued lead generation. What We Would Like to See in Your Proposal Please provide: * Examples of similar B2B clients you have worked with * Relevant case studies * Examples of measurable results achieved * Your recommended approach for our company * What you would prioritize during the first 90 days * Recommended monthly advertising budget * Your management/consulting fees * What is included in your monthly fee * Recommended contract length * Reporting provided * How you measure qualified leads and ROI * Any additional opportunities you identify based on the information provided We are looking for a **growth partner**, not simply someone to manage advertising. The successful candidate will help us build a stronger digital presence, generate qualified commercial opportunities and create a repeatable marketing system that supports significant company growth.
Project ID: 40647777
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95 freelancers are bidding on average $2,002 CAD for this job

You’ve written one of the clearest B2B growth briefs I’ve seen, and that’s exactly the kind of project I like working on. I can help you audit the full funnel—from Google Ads and tracking to website conversion, local SEO, competitor positioning, and the lead journey through to quote opportunities. My focus would be on qualified commercial opportunities, not vanity metrics, with a practical 90-day action plan and KPI framework tied to revenue. If you’d like, I can also outline what I would prioritize first for Calgary-based commercial cleaning lead generation.
$1,500 CAD in 10 days
9.3
9.3

As the founder of a highly reputable digital marketing and SEO agency, I have successfully conducted over 1300 projects spanning 15+ years for satisfied clients globally. Working on this project, my primary goal will be to help your commercial cleaning and facility services company establish a stronger presence in your market by generating high-quality leads and increasing conversions. My extensive skills in Digital Marketing include Search Engine Optimization, Pay-Per-Click Advertising, Content Optimization, and Social Media Optimization (SMO), which are all crucial in creating a strong online presence. My experience in SEO has yielded exceptional results with my clients, as evidenced by the 7000+ keywords I have ranked on Google's first page. This kind of success is only attainable through proven white-hat strategies, meticulous competitor analysis, comprehensive keyword research, effective website audits and optimizations, and key conversion tracking - all the areas your project seeks to address. Furthermore, I am committed to keeping you informed every step of the way by providing transparent reporting and clear communication. My style is not just about delivering short-term fixes but rather about nurturing long-term growth for your commercial cleaning business with affordable and flexible packages tailored specifically to meet your unique needs. Together we can maximize the potential for your company's success.
$1,500 CAD in 31 days
8.7
8.7

Hello, I can help build a results-driven B2B lead-generation system for your Calgary commercial cleaning business, focused on qualified leads, quotes, contracts and ROI—not just traffic. First 90 Days: • Month 1: Full website, SEO, GBP, Google Ads, competitor and conversion-funnel audit; keyword research; GA4/GTM conversion tracking; identify priority services/industries. • Month 2: Launch high-intent Google Search campaigns, optimize landing pages, implement SEO/GBP improvements, and develop LinkedIn/email opportunities. • Month 3: Optimize campaigns based on qualified leads, expand winning keywords, improve conversion rates and scale profitable channels. I’ll track qualified leads, cost per qualified lead, quote requests, proposals, contracts, CAC, contract value and marketing ROI. Tools: Google Ads, GA4, GTM, GSC, SEMrush/Ahrefs, Screaming Frog and Looker Studio. I can provide relevant B2B case studies, proposed ad budget, management fee, reporting structure and monthly deliverables. My goal is to build a predictable commercial pipeline that generates measurable business growth. Thanks, Saurabh Pandey
$1,500 CAD in 30 days
8.3
8.3

I have 15+ years of experience in B2B marketing, Google Ads, SEO, and lead generation for service-based businesses. I can audit your current website, Google presence, targeting, and conversion funnel, then build a data-driven strategy focused on qualified commercial opportunities rather than vanity traffic. I’ll optimize high-intent Google campaigns, strengthen local visibility, improve landing-page conversions, and continuously track CPL, lead quality, and opportunities generated. My approach is designed for sustainable growth and long-term collaboration. Can we discuss the requirements and get started? Raj Kumar
$1,500 CAD in 30 days
8.1
8.1

Your goal makes sense: build a predictable pipeline of qualified commercial cleaning opportunities, not just more traffic. I’d approach this by first auditing your Google Ads readiness, website conversion points, SEO/local visibility, tracking setup, and competitor landscape, then turning that into a prioritized strategy with budget and channel recommendations. The deliverables you listed are all aligned with a proper growth audit, and I’d keep the reporting tied to leads, quote opportunities, CAC, and ROI. Happy to discuss the first 90 days in more detail through here.
$1,500 CAD in 7 days
7.4
7.4

Hi, I can help grow your commercial cleaning business with a focused B2B marketing approach built around SEO and organic social media. I’ll create useful, industry-relevant content that speaks directly to facility managers, property managers, offices, and other commercial decision-makers, while improving your website’s visibility for relevant search terms. As a certified AI tools expert and certified digital marketing expert, I use AI to speed up research, content planning, and analysis, but the strategy, messaging, and creative direction remain human-led. I can also manage consistent social content, posting, engagement, and organic promotion to build credibility and generate more relevant traffic. I’d be happy to discuss your target market and current online presence.
$1,500 CAD in 31 days
6.7
6.7

As a digital marketing specialist and CEO of Marketing For Greatness, I understand the power of being detail-oriented and strategic to maximize every marketing dollar spent. With ten years of experience, our agency has managed over $5 Million in ad spend while generating tangible results for our range of clients. I am not only Google Ad Certified but also SEO Certified and hold Facebook Blueprint Certification. Being distinguished as a preferred digital marketer puts me among the top 1% of talent on freelancer.com. My team's core strengths lie in enhancing SEO rankings, optimizing Google Ads, creating compelling content, and executing targeted email campaigns - skills that perfectly align with the core responsibilities outlined in your project. We commit to drive qualified leads instead of merely increasing website traffic. From conducting thorough keyword research for optimum PPC, performing website audit and optimization to holistic local search improvement and competitor analysis, we would implement cutting-edge B2B lead generation methods best suited to grow your commercial cleaning business. Moreover, our data-driven approach ensures consistent ROI as we stay ahead of trends and algorithm updates essential for maintaining superior organic visibility. Given the symbiotic relationship between Calgary businesses' commercial cleaning needs and our marketing expertise, implementing proven
$2,250 CAD in 7 days
6.8
6.8

This is a strong fit for my team because you’re looking for commercial B2B lead quality, not low-intent consumer volume. We can review your current website, Google presence, tracking, SEO, local search visibility, and competitive market, then map out a measurable plan for generating more property management, facility, construction, and institutional leads. I also like that you want KPI reporting connected to contracts and revenue, because that’s how marketing should be measured. Based on your brief, I’d start with the audit and strategy phase and then help with implementation if the fit is right.
$1,500 CAD in 7 days
6.0
6.0

Hello Krystal, I am , a seasoned B2B marketing specialist with extensive expertise in Google Ads, SEO, local search optimization, and lead generation for commercial service sectors. I understand your need for a growth partner focused on generating qualified commercial opportunities—not just clicks or traffic. My approach begins with a thorough audit of your website, Google Ads campaigns, SEO performance, local SEO via Google Business Profile, and competitor analysis to identify gaps and untapped opportunities. I emphasize commercial-intent keyword research and conversion-rate optimization to ensure your marketing budget drives measurable ROI through qualified leads, proposals, and contracts. For the first 90 days, I would prioritize: comprehensive audits, setting up precise tracking and KPIs, optimizing Google Ads with negative keywords and geo-targeting, enhancing your website’s UX and conversion pathways, and developing a tailored multi-channel lead generation strategy including LinkedIn outreach and email campaigns. Recommended monthly advertising budgets typically start at CAD 2,000 for targeted PPC campaigns, while my management fee ranges between CAD 1,500–2,500 monthly, inclusive of campaign management, ongoing SEO, content recommendations, detailed reporting, and continual optimization. I look forward to the opportunity to drive significant growth for your commercial cleaning business. Best regards
$1,500 CAD in 31 days
6.0
6.0

Greetings! I can develop a comprehensive B2B marketing and lead generation strategy for your commercial cleaning company, including Google Ads, SEO, website optimisation, and lead nurturing. I will provide a full audit and prioritised action plan focused on generating qualified commercial opportunities and measurable ROI. I have experience with B2B service companies. Let me know your preferred start date and I will begin. Thanks, Revival
$1,500 CAD in 30 days
6.3
6.3

Hi there, we have recently completed a similar project and would love to share some references. I noticed you’re keen on generating qualified commercial leads through Google Ads and comprehensive marketing strategies. We specialize in B2B lead generation, using targeted Google Ads and tailored SEO to ensure businesses like yours attract the right clients. Our past clients have seen a 30% increase in qualified leads within three months. Here's how we'd approach it: - Conduct a thorough audit of your current marketing efforts. - Develop a focused Google Ads strategy targeting high-value keywords. - Optimize your website for conversions and local SEO. - Create a detailed 90-day action plan with measurable KPIs. While we might be newer to Freelancer, we bring 9+ years of experience delivering this kind of work off-platform and multiple 5-star reviews to back it up. I'd love to offer a free consultation to discuss your project further. Kind regards, Trichelle
$1,800 CAD in 7 days
5.8
5.8

Hi there, Your current challenge is not traffic , it’s turning Google Ads, SEO, and your website into qualified commercial cleaning leads. I’ve spent the last 4 years solving exactly this type of problem for service businesses. I’ll review your Google Ads, content marketing, conversion rate optimization, and lead generation flow, then map the best keywords, landing-page fixes, tracking setup, and funnel improvements to attract property managers, facility teams, and other B2B buyers. Best regards, Kartik chaudhary
$2,500 CAD in 8 days
5.3
5.3

Hey! I specialize in B2B lead generation and digital marketing with 9+ years of experience building Google Ads, SEO, conversion funnels, and measurable growth strategies for service businesses. I can help turn your digital presence into a predictable pipeline focused on qualified commercial opportunities. Here’s how I can help: • Audit your website, SEO, PPC, local search, and conversion funnel • Build targeted Google Ads campaigns around commercial-intent searches • Develop B2B lead-generation strategies across search, LinkedIn, and email • Create a 90-day action plan focused on qualified leads and ROI Could you clarify which commercial verticals you want to prioritize first, or should I identify the highest-value opportunities through the initial audit?
$2,250 CAD in 7 days
5.5
5.5

Greetings, It sounds like you’re looking for a strategic partner to help grow your commercial cleaning business by generating qualified leads and creating a consistent pipeline of opportunities. I would approach this by thoroughly analyzing your current marketing efforts, website performance, and SEO strategies. My focus would be on developing a tailored Google Ads strategy aimed at high-value keywords and optimizing your site for conversions. I would also conduct a competitor analysis to identify gaps and opportunities in your market. Additionally, creating a solid lead generation strategy beyond just ads, utilizing platforms like LinkedIn and email marketing, would be key in reaching decision-makers in your target sectors. I believe my experience in B2B marketing and lead generation can significantly contribute to your growth goals. Best regards, Muhammad Arshman
$1,800 CAD in 6 days
5.2
5.2

✍️ Hello, I’m ready to jump back in and assist with your current needs right away. I will use a streamlined workflow to ensure your project reaches its goals efficiently. I have successfully optimized previous backends to improve core performance. Estimated timeline: 5 days Budget: $250 Let's discuss and get started. - Ajhar
$2,250 CAD in 7 days
5.4
5.4

Hi, For a commercial cleaning company, the goal shouldn’t be more clicks or traffic. It should be a predictable pipeline of qualified commercial opportunities that turns into quotes and contracts. We can help build that system for your Calgary business. Our approach will begin with a complete audit covering: * Google Ads, keywords, targeting, negatives and conversion tracking * Website UX, landing pages, CTAs and conversion funnel * Technical, on-page and local SEO * Google Business Profile and competitor analysis * GA4, GTM and lead attribution * Commercial keyword and industry research We’ll then create a practical 90-day implementation plan covering Google Ads, SEO, local search, remarketing, LinkedIn/email opportunities and conversion optimisation, prioritised by potential ROI. We’ll track qualified leads, cost per qualified lead, quote opportunities, contracts and estimated revenue rather than vanity metrics. Our reporting will clearly show which channels contribute to business growth. We can share relevant B2B case studies, recommend an appropriate advertising budget, and outline our management fees and monthly deliverables after reviewing your current setup. Thanks
$1,500 CAD in 30 days
5.3
5.3

Hi there, We will deliver a focused B2B growth audit and roadmap for your commercial cleaning pipeline, covering Google Ads setup, website conversion issues, SEO/local visibility, and lead-generation priorities. We will assess where qualified commercial opportunities are being lost, then map the highest-return actions for property managers, facility teams, and other target buyers. Our public Freelancer review history includes Google Ads audit, audience segmentation and growth-strategy engagements. If helpful, we can prioritize the paid search and conversion-tracking foundations first, or include the wider competitor and channel review in the same pass. For this bid, we would deliver Google Ads account review, conversion-tracking assessment and performance-reporting pack for Commercial Cleaning B2B Marketing. Any later implementation would remain a separate Freelancer scope. Best Regards, 8veer
$7,300 CAD in 10 days
4.7
4.7

As a seasoned SEO specialist and eCommerce expert with vast knowledge of the virtual marketplace, I'm well-positioned to help your commercial cleaning business thrive online and generate qualified leads. My experience as a Google Ads PPC manager allows me to conduct extensive keyword research, identify valuable commercial intent keywords, and target relevant geographic areas for optimal results. I'll continually monitor cost per lead and cost per qualified lead, providing consistent performance reporting and strategic recommendations. Additionally, my expertise in website audit & optimization aligns perfectly with your needs to improve website conversion rates and overall user experience. I'll review your site meticulously, addressing mobile responsiveness, speed, navigation, calls-to-action, and technical SEO elements to ensure it's effectively converting visitors into commercial leads. An honest assessment will guide my efforts to optimize metadata, page structure, local SEO details while resolving broken links or other technical issues for an enhanced site performance.
$2,250 CAD in 7 days
4.8
4.8

I have been working with businesses like yours for years, helping them scale and automate their marketing efforts. Key aspects of my expertise are CRM Automation and AI Workflows - this directly ties into your need of not just marketing but also creating a sales funnel that is efficient and effective. Apart from automating your CRM to help manage your leads better, I can also set up sophisticated snapshots that give you a clear picture of your sales pipeline. Considering the task at hand, I am highly accomplished in integrating AI technologies into marketing strategies. Deploying AI booking agents and automated SMS/Email responders are some of the ways I can augment your company's lead generation potential. These automated interactions not only provide faster customer service but also free up valuable time for human capital to focus on other tasks. My experience extends beyond just technical skills; it delves into understanding your business to build the most suitable automation workflows. Combining GoHighLevel mastery with an aptitude for AI integration, I'll develop and optimize complex multi-platform logic to give you an edge over competitors ensuring high efficiency, accuracy, and ultimately increased conversion rates. Trust me with your company's growth ambitions and let my experience lighten your load.
$2,500 CAD in 15 days
4.8
4.8

Hi, I understand the importance of growing your commercial cleaning and facility services company through effective B2B marketing strategies. With my expertise in SEO, Website Optimization, and Content Marketing, I am confident in delivering professional quality work while ensuring fast communication and clean file delivery. Having worked on similar creative tasks, I would approach this project by conducting a comprehensive review of your current marketing strategies and website to identify areas for improvement. Utilizing tools like Google Ads, SEO techniques, and lead-generation strategies, I will focus on generating qualified commercial leads and optimizing your online presence. I invite you to review my portfolio: https://www.freelancer.com/u/laibaamir1 Feel free to message me for further discussion or to share relevant samples from my portfolio. I am excited about the opportunity to work together and help your company achieve its growth goals. Thank you, and I look forward to working with you. Best regards, Laiba
$1,500 CAD in 7 days
4.2
4.2

Calgary, Canada
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$250-750 USD
₹600-1500 INR
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$8-15 USD / hour
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€250-750 EUR
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min $100000 USD
₹1500-12500 INR
$1500-3000 USD
$250-750 USD
£250-750 GBP
$30-250 USD
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$2-8 USD / hour
₹12500-37500 INR