1. Define your target audience
To build a successful mobile app marketing strategy, first of all you should know precisely who your target audience is. That means you need to understand who your product is meant for. This may sound obvious, but Find the best way to promote the app, you may need information about your potential customers including demographics, location, their interests, and lifestyles. This information will help you create a buyer persona, which is a picture of the target customer you want to reach.
A deep understanding of buyer personas will help you with:
Creating your message
Choosing communication channels
Creating a content marketing strategy
2. Create a unique selling proposition
Once you know your target audience well, you’re ready to create a unique selling proposition (USP). A strong USP can distinguish your food delivery app from competitors.
Around 60 percent of consumers cite speed of delivery as a key factor when ordering food online. But there are already many food delivery apps that promise to deliver fast. That’s why you might need to offer other advantages in order to stand apart.
Creating a USP is an important part of all app marketing strategies. When you create a USP, think of your target audience’s needs and pain points. With the help of a USP, you’ll be able to tell your potential customers what problems your food delivery app can solve.
in the US, aims at busy 24- to 35-year-olds for whom speed of delivery is the top priority.
3. Use content marketing
It’s hard to overestimate the role of content for mobile application marketing. Many of today’s businesses take advantage of content marketing, and there are several reasons for that. Content marketing can prove effective when it comes to building trust with customers and building brand awareness. It’s a relatively cost-effective way of reaching and attracting your target audience.
Social media is an effective tool for mobile app marketing. Seventy-one percent of customers who have a good social media experience with a brand are likely to recommend it to others.
4. Remember email marketing
Many businesses focus on social media, but email marketing still works. Being cost-effective, it helps you to reach a large audience, which may be crucial for food delivery startups. That’s why emails are also used as a tool for mobile application marketing.
Email marketing helps to inform customers about loyalty programs, discounts, and contests, which helps to build brand loyalty.
5. Market the Courier & Marketplace delivery to attract individuals and businesses to post there services, items and products on the app for delivery.
6. Market the App to attract independent contract drivers to come and work and delivery
7. Market the App and whole platform to individuals and businesses to use the app and software to manage or start there on delivery service business using our platform either by subscription or commission