> Conduct research to obtain factual information and authentic detail
> Choose subject matter that interests readers
> Manage the blog community by moderating and responding to comments.
> Handle social media marketing activities such as posting to Twitter and Facebook.
> Answer emails on behalf of the blog.
> Perform blog maintenance activities such as updating plugins.
> Write content for the blog.
> Manage split testing and other content performance tests.
> Manage subscriptions, syndication, and email newsletters.
> Manage guest posting requests.