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Digital Marketing & Brand Building Manager** **About Bellavora Lingerie** Bellavora Lingerie is dedicated to empowering confidence and elegance through premium, high-quality intimate apparel. We are looking for a creative, data-driven, and passionate marketing leader to define our brand identity and scale our digital presence. **Role Overview** As our Digital Marketing & Brand Building Manager, you will be the custodian of our brand voice. You will be responsible for creating a compelling narrative that resonates with our audience, building a loyal community, and executing digital strategies that drive measurable growth in e-commerce sales and brand awareness. **Key Responsibilities** * **Brand Strategy:** Develop and maintain a consistent brand identity, voice, and aesthetic across all customer touchpoints. * **Digital Marketing Execution:** Lead end-to-end digital campaigns across social media (Instagram, Pinterest, TikTok), email, and search engines. * **Content & Creative:** Oversee the creation of high-quality, engaging content (visuals, video, and copy) that captures our brand's luxury and comfort. * **Performance Tracking:** Monitor KPIs (ROI, ROAS, traffic, conversion rates) and use data insights to optimize ongoing campaigns. * **Growth Marketing:** Identify new customer acquisition channels, experiment with paid advertising (Meta/Google Ads), and implement effective remarketing strategies. * **Community Building:** Manage our social presence, engage with our community, and collaborate with relevant influencers to elevate brand authority. **Required Skills & Experience** * 2–4 years of experience in digital marketing or brand management, preferably in the fashion, apparel, or D2C (Direct-to-Consumer) space. * Deep understanding of the customer journey and how to build emotional connections through digital channels. * Proficiency with analytics tools (Google Analytics, Meta Ads Manager, etc.) and project management tools. * Strong visual sense; ability to brief creative teams or create basic aesthetic assets (Canva, CapCut, etc.). * Excellent copywriting skills with the ability to adapt tone for different platforms. * Self-starter mindset with the ability to manage budgets and timelines effectively in a fast-paced environment. **Why Join Us?** * Opportunity to play a pivotal role in shaping a growing brand. * Collaborative work environment with creative freedom. * Competitive compensation and potential for performance-based bonuses. --- ### **Tips for Posting:** 1. **Be specific about the "Brand" part:** Since you are selling lingerie, emphasize the need for a "premium," "elegant," or "empowering" brand voice in your interview questions. 2. **Platform Choice:** If you are posting this on platforms like LinkedIn or Freelancer, ensure you highlight your **E-commerce focus**. If you need help with a specific platform's character limits, let me know! 3. **A note on your previous project description:** You previously mentioned wanting to post ten letters on forums. Please note that **forum spamming (creating 10 fake accounts to post content)** is often against the Terms of Service of most websites and can result in the brand being blacklisted. I strongly recommend focusing on authentic content marketing—such as high-quality blog posts or social media engagement—which will provide much better, long-term results for Bellavora Lingerie. **Would you like me to help you draft a set of interview questions to screen candidates for this role?** [login to view URL]
Project ID: 40554656
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14 freelancers are bidding on average ₹18,656 INR for this job

Having spent the past 15 years in the digital marketing space, I have developed a deep understanding of crafting and growing brands. My specialty lies in creating tailored and results-driven strategies for various industries, including the fashion, apparel, and D2C areas which aligns perfectly with Bellavora Lingerie's needs. I have a proven track record of driving impressive growth in e-commerce sales and brand awareness through effective social media, email, and SEO strategies. I can bring my rich experience to redefine your brand identity across all touchpoints and engage your target audience with immersive content-marketing campaigns. With my expertise in performance tracking using data analytics tools like Google Analytics and Meta Ads Manager, I ensure every decision is backed by valuable insights, optimizing for better ROI, ROAS, traffic, and conversion rates. Moreover, I take charge of your community-building tasks. Managing your social presence with an unwavering focus on engagement will build strong relationships with your audience. Collaborating with relevant influencers will further expand the reach of our brand message. If you want a seasoned professional who delivers what they promise, understands the unique challenges of D2C business models, and thrives in fast-paced environments like yours – let's connect!
₹12,500 INR in 30 days
8.7
8.7

Dear Client, I am highly interested in leading Bellavora Lingerie’s digital marketing and brand building efforts. With over 8 years of expertise in crafting data-driven strategies across SEO, Google Ads, and Meta platforms, I possess a proven ability to scale premium brands and drive measurable e-commerce growth. My focus extends beyond paid campaigns to encompass brand voice consistency, community engagement, and high-impact content creation, crucial for conveying Bellavora’s essence of confidence and elegance. I am proficient in analyzing key performance indicators such as ROI, ROAS, and conversion metrics and optimizing campaigns accordingly to maximize impact. My hands-on experience with designing compelling visual and copy narratives aligns perfectly with your need for a luxury-driven, emotionally resonant online presence. Additionally, I bring a self-starter mindset to manage budgets, timelines, and execution seamlessly within dynamic environments. I am confident that my blend of strategic insight and tactical execution will elevate Bellavora’s brand identity and accelerate growth through innovative digital marketing. I look forward to discussing how I can contribute to your team’s success. Best regards, Firoz
₹12,500 INR in 30 days
6.4
6.4

We recently helped a client achieve a similar business outcome in the same broad category. I can elevate Bellavora Lingerie's brand identity and digital presence, driving e-commerce sales growth and brand loyalty. With expertise in brand strategy, digital marketing execution, and community building, I can amplify Bellavora's luxury and comfort appeal. Your requirement for a creative, data-driven marketing leader resonates with my experience in the fashion industry. Offering an introductory rate, I ensure top-notch quality to build our Freelancer reputation. Let's discuss how I can enhance Bellavora Lingerie's digital footprint. Regards, Kian Tonitz
₹21,000 INR in 7 days
0.0
0.0

Hi, What specific challenges are you facing in creating a compelling narrative for Bellavora Lingerie? I can help define and elevate your brand voice, ensuring it resonates with your audience. With 3+ years of experience in digital marketing and brand management, I specialize in building emotional connections through effective campaigns. I’m proficient in Google Analytics and Meta Ads Manager, allowing me to track KPIs and optimize performance efficiently. I’ll lead creative content strategies across platforms like Instagram and TikTok, while also managing community engagement and influencer collaborations to enhance brand authority. I aim to drive growth in e-commerce sales and brand awareness through innovative and data-driven approaches. Let’s establish a strong, elegant identity for Bellavora together. Best, Sowunmi Anoluwapo
₹25,000 INR in 7 days
0.0
0.0

Hi, "Empowering confidence and elegance" — that either becomes real emotional connection or gets lost in generic "shop now" content. I'd love to help build the former. I've spent 5 years building brand identity systems for fashion/D2C brands — tone-of-voice, visual moodboards, and content pillars that stay consistent across Reels, Pinterest, and email. For intimate apparel, that consistency is what separates "premium" from "just another lingerie ad." At School of Glymology, I grew paid ROAS by 30% over 6 months by shifting spend into UGC-style creative, cutting CPA significantly. I live in Meta Ads Manager and GA4 daily — using data to kill weak creative fast and scale what converts. I've also built micro-influencer pipelines (5–20K followers) that outperformed macro spend by 50% on engagement-to-conversion — key for a considered-purchase category like lingerie. Quick first take: a "confidence rituals" content pillar — real customer stories and fit content — over pure product shots, since this category converts on trust and emotional resonance. Happy to walk you through a rough 30/60/90-day framework. Free for a quick 15-minute call this week? Best, Attiya Jabeen
₹25,000 INR in 7 days
0.0
0.0

Hi, this genuinely excited me. Building a brand identity for a premium lingerie label, getting the voice, aesthetic, and community right so everything feels cohesive and aspirational, is exactly the kind of challenge I'd love to take on. I bring 7+ years of digital marketing experience across brand strategy, paid social, content direction, and performance tracking for service and lifestyle businesses. I understand how to build emotional connections through digital channels and translate that into campaigns across Instagram, Pinterest, TikTok, email, and paid ads that drive both community growth and sales. I'm comfortable owning the full picture, briefing creatives, writing copy, running Meta and Google Ads, reading the analytics, and adjusting fast. I'd love to bring that to Bellavora. Looking forward to discussing what you're building.
₹18,000 INR in 30 days
0.0
0.0

I understand the importance of establishing Bellavora Lingerie's brand identity and expanding its digital footprint to drive e-commerce growth. As a Digital Marketing & Brand Building Manager, I would focus on maintaining a consistent brand voice, creating engaging content, and utilizing data insights to optimize campaigns effectively. I will lead end-to-end digital campaigns across various platforms like Instagram, Pinterest, and TikTok, while also managing community engagement and influencer collaborations. With my 2+ years of experience in digital marketing, especially in the D2C space, I am proficient in analytics tools and have a keen eye for visuals and copywriting. I offer a free consultation to discuss how I can elevate Bellavora Lingerie's brand presence strategically. What is your vision for the brand's growth, and what is your preferred timeline for achieving your digital marketing goals? Let's explore this further together.
₹18,750 INR in 7 days
0.0
0.0

Panjim, India
Member since Jun 6, 2026
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