European Brand Positioning Consultant

I’m ready to sharpen how our brand is perceived across Europe and need a specialist who lives and breathes brand positioning. The endgame is clear: stronger, more consistent recognition from Paris to Warsaw. Your assignment starts with a deep dive into our current identity, the competitive set, and the cultural nuances that shape buying decisions in each key market. From there, I’ll rely on you to articulate a compelling positioning platform that differentiates us and can be rolled out seamlessly through all touch-points. Robust market insight, disciplined strategy frameworks, and an instinct for European consumer behaviour are must-haves. Deliverables I expect: • A concise market and competitor audit highlighting gaps and opportunities • A positioning statement and supporting narrative ready for internal and external use • Guidance on tone of voice and visual cues that reinforce the chosen position • A roadmap outlining next steps for activation and measurement Please centre your proposal on experience: showcase prior European brand positioning work, the methodologies you used, and the impact achieved. If your track record proves you can lift recognition in diverse markets while respecting local nuance, let’s talk.

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