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BRANDING, VISUAL IDENTITY, LOGO & BRANDBOOK

Job Type: Develop Branding, Identity, Logo, Guidelines, Brandbook, Webpage & Packaging Designs

Job Header: Ideating, Improvising, Conceptualizing and/or Enhancing the design concepts for an online cloud kitchen company called, "La’ Meals" (Tagline: A Multi-Cuisine Connoisseur), A brand owned and managed by Strat & Wolf Pvt Ltd, registered under Ministry of Corporate Affairs, Government of India.

Job Description: The business of this delivery-only cloud-kitchen online food company will be to rebrand, franchise, take-over and/or buy-out various take-away outlets, cloud kitchens, eateries, quick service restaurants etc. across Indian Subcontinent who are already serving various/multiple/different cuisines through its unique Promote Your Own Cuisine (PYOC) model. The new subsidiary company of Strat & Wolf will be charging a nominal franchise fee or a retainership from the restaurants for branding, rebranding and franchising whilst offering them various services such as online presence and discoverability, social media marketing and campaigns, delivery boys and services, new recipes, menu card designs, digital marketing, packaging and much more. The business model has been tested across 3 kitchens serving different cuisines in an experiential phase for a Proof of Concept (POC) yielding promising results, hence, the rationale to develop a formal brand identity to launch across 10 restaurants in order to test, validate and elucidate desired customers’ responses and experiences. Therefore, the desired brand identity shall reflect and evoke following emotions and personality indicators (keeping multiple cuisines, multiple cities, different cultures, varied audience groups in mind):

1. A large multiple-outlet food brand company that is mature and dependable (no weird experiments).

2. A modern yet simple brand that is attractive, lovable and gender neutral (neither masculine nor feminine).

3. A brand that defines neutrality between traditional and future generation groups (14 – 50 year olds, really).

4. A concept that might be abstract but surely not an obvious reference to an or any inspiration.

5. A brand design that invites and fosters cognitive abilities to recall and memorability.

6. A design that is balanced for middle class – a median between affordability and elegance.

7. A package that reflects research, deep thought, broad experience, innovation and trust.

8. A visual identity that can circumvent a series of tertiary-collections with common primaries (editions).

9. A palette of simply warm, bright and passionate colors without undermining rules of design (food brand).

10. Website, Packaging, Menu to circumvent complexity of cuisines, types, sizes and more in mind (sub-branding).

Additional Information:

The in-house conceptualizations, sketches and experiments undertaken by in-house team are basic versions of trial only to depict the breadth and depth of expected research driven variations required by the designers and shall in no manner undermine or restrict the possibilities that designers can offer or are expected to deliver.

Kĩ năng: Tạo thương hiệu, Thiết kế đồ họa, Illustrator, Photoshop, Thiết kế trang web

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Về Bên Thuê:
( 1 Nhận xét ) Noida, India

ID dự án: #30526899

14 freelancer chào giá trung bình₹8393 cho công việc này

argha0007

Hello Mate, I'm too interested to create corporate & eye-catching visual identity design for your project. I work smart and ardently follow deadlines along with unique and customized ideas with the 3-5 revisions if req Thêm

₹12000 INR trong 7 ngày
(497 Nhận xét)
7.5
sopnilldas1

Hi there, I will do creative unique modern logo design for your company with source file. I will provide 3 different samples and unlimited revision on selected design. I can get this done in 1 day. I am a graphics desi Thêm

₹1500 INR trong 2 ngày
(224 Nhận xét)
6.4
kreativepond

Hello! I have checked your requirements carefully for BRANDING, VISUAL IDENTITY, LOGO & BRANDBOOK Your project description sounds interesting to me and I do have skills & experience that are required to complete it to Thêm

₹12500 INR trong 7 ngày
(173 Nhận xét)
5.8
jcfer1980

Hi, my name is Juan Carlos and I’m a Senior Art Director, I would like to carry out your brand project. I handle all design and development tools, graphic / web and I have more than 15 years of experience in the sector Thêm

₹12000 INR trong 2 ngày
(22 Nhận xét)
5.5
royalcreations54

Good day, I’m confident that I’ll be great fit for your project named as "BRANDING, VISUAL IDENTITY, LOGO & BRANDBOOK". I can start the work immediately. I have 7 years of experience in GRAPHIC DESIGNING. Please messa Thêm

₹6500 INR trong 1 ngày
(17 Nhận xét)
5.1
abbasiawais51

Greetings I've gone through your project placement and it matches with my expertise. I'm confident and competent enough in completing this project Can you explain details of this project, so i better understand it. Thêm

₹10000 INR trong 2 ngày
(36 Nhận xét)
4.7
Moshiurmilon

Hope you are well. Thanks for sharing your La’ Meals project. I read your project description and I can do your project because I previously Work and practice the Semiler project. You can visit my profile. I am intere Thêm

₹7000 INR trong 3 ngày
(2 Nhận xét)
3.8
techbix2

"Brand Identity" Hello, I read and your description and understand that you need the good brand identity and I can be a perfect fit for you for your whole branding. Why Me? - We're a Team of Experienced Graphic Desi Thêm

₹5000 INR trong 2 ngày
(8 Nhận xét)
3.2
ismail80196

I have read your project description and think I can help. Let’s chat in more detail about your project needs.

₹12000 INR trong 3 ngày
(18 Nhận xét)
3.4
mohittailong24

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₹10000 INR trong 5 ngày
(3 Nhận xét)
3.4
anastesia036

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₹9000 INR trong 7 ngày
(0 Nhận xét)
0.0
Gauravdeep89

Check our latest work at [login to view URL] Hi , I have been working in this field since last 6 years. I have worked with local, national & international clients. Linkedin : [login to view URL] Thêm

₹7000 INR trong 7 ngày
(0 Nhận xét)
0.0
levisalima

Hi, I am Levi Salima, a creative designer with 8 years of experience. I had a look at your requirements about your project and I can assure you that we can create something special to your needs and i have a proven t Thêm

₹8000 INR trong 5 ngày
(0 Nhận xét)
0.0
bhagirathwagh161

We makes 360 branding for corporate product and services. it includes the whole process... * Brand Strategy * Brand Identity * Brand Tools * Brand Launch * Brand Building etc...

₹5000 INR trong 2 ngày
(0 Nhận xét)
0.0