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# CREATIVE DESIGN BRIEF — FINE SELECT ## 1. BRAND OVERVIEW **Fine Select** *A brand of Kaqum Enterprises* **Parent Company:** Kaqum Enterprises **Retail / E-commerce Storefront:** **Alexa Premium** **Website:** [login to view URL] Kaqum Enterprises operates **Alexa Premium**, a premium online storefront offering a curated range of products across categories including gourmet pantry, imported beverages, dry fruits, premium nuts, fragrance and other specialty products. **Fine Select** is being developed as a dedicated premium FMCG brand, initially focused on **dry fruits, nuts and specialty pantry products**. The identity should therefore feel like a **standalone premium brand**, while sitting naturally within the larger Kaqum Enterprises / Alexa Premium ecosystem. --- # 2. PROJECT SCOPE We are looking for a **creative designer / brand identity and packaging designer** to develop: ### A. Fine Select Logo System ### B. Fine Select Packaging System ### C. Packaging for the initial product range ### D. Box / premium packaging design The objective is to create a **distinctive, scalable visual identity** that can grow into a larger FMCG portfolio. --- # 3. LOGO REQUIREMENTS The Fine Select logo should be a combination of: **ICON + WORDMARK** We require **two logo variations**, built from the same core identity: ### Primary Logo Icon + Fine Select wordmark For: * Product packaging * Website * E-commerce * Storefront * Marketing collateral * Larger applications ### Secondary / Compact Logo A simplified or proportionally adapted version for smaller spaces. For: * Small labels * Lids / closures * Stickers * Seals * Social media * Favicon * Small-format applications Both versions should clearly belong to the **same visual identity system**. --- # 4. CREATIVE DIRECTION ### Desired Character **Vintage + Classic + Premium + Contemporary** We want the brand to feel: * Established * Refined * Premium * Timeless * Curated * Sophisticated * Distinctive * Trustworthy The design should have a **heritage-inspired quality without looking dated**. ### Important We do **not** want Fine Select to look like: * A generic dry-fruit shop * Mass-market FMCG * A conventional Indian dry-fruit brand * An overly ornate / decorative food brand * A generic luxury brand * A technology / modern-minimalist brand * A template-based identity * An AI-generated visual identity Please avoid predictable visual clichés such as excessive crowns, generic shields, obvious nut illustrations or ornamental elements used without a strong conceptual reason. The desired territory is closer to: **Heritage-inspired premium pantry / specialty food / curated provisions** The brand should feel as though it has **heritage and authority**, while still being completely relevant to a modern premium consumer. --- # 5. CONFIRMED BRAND COLOUR PALETTE The Fine Select colour palette has already been established and should be treated as the **approved core palette**. ### Primary — Burgundy **#5A1725** Primary brand colour. ### Background — Ivory **#F4EBDD** Primary background / base colour. ### Accent — Antique Gold **#B08A45** Accent, CTA and premium detailing. ### Text — Deep Charcoal **#24201D** Primary typography and supporting text. These colours are based on the approved **Fine Select logo / colour board**. The designer should maintain consistency across: * Logo * Packaging * Boxes * Labels * Website * E-commerce assets * Brand collateral The designer may explore **tints, shades, textures, patterns, gradients, paper treatments and finishes** within this established colour system where appropriate. However, **no new core brand colour should be introduced without approval.** --- # 6. PACKAGING DESIGN The initial Fine Select product range includes: 1. Mamra Badam 2. Sabut Kaju W180 3. Irani Pista — Shelled, Unsalted 4. Macadamia Nuts 5. Brazilian Nuts 6. Pine Nuts 7. Long Green Resin 8. Pecan Nuts 9. Hazelnuts 10. Chawara 11. Anjeer We will also require: ### Box Packaging For suitable products, premium formats and/or gifting. --- # 7. PACKAGING SYSTEM — KEY REQUIREMENT We are **not simply looking for individual SKU artwork**. The designer needs to create a **master packaging architecture** that can be consistently applied across the entire Fine Select range. The system should make the products immediately recognisable as part of Fine Select while allowing each SKU to have its own identity. The system should be scalable to future products. For example: **FINE SELECT** Brand **MAMRA BADAM** Product **Premium / relevant descriptor** Product positioning **NET WEIGHT** Pack information The exact hierarchy and structure should be developed by the designer. --- # 8. SKU DIFFERENTIATION Each product should be easy to identify while maintaining a strong Fine Select master identity. The designer should explore how differentiation can be achieved through: * Typography * Product naming * Photography / illustration * Subtle colour variations where appropriate * Graphic devices * Patterns * Borders * Botanical / ingredient illustrations * Texture * Layout * Premium finishing The overall system should remain **cohesive rather than becoming 11 completely different designs**. --- # 9. PACKAGING AESTHETIC Packaging should communicate: **Premium quality + provenance + curation + trust** It should look strong both: ### On shelf and ### As a thumbnail on an e-commerce website. This is particularly important because Fine Select will be sold through **Alexa Premium / online channels**, so the packaging needs to retain visual impact even at small digital sizes. --- # 10. PRINT & PRODUCTION The packaging design should be commercially practical. Please consider: * Print limitations * Cost-effective production * CMYK / Pantone considerations where relevant * Foiling * Embossing / debossing * Spot UV * Paper / substrate * Labels vs direct print * Different packaging formats * Scalability across SKUs Premium finishing can be proposed where it genuinely adds value, but the system should not depend on expensive production techniques to look premium. --- # 11. DELIVERABLES ## Brand Identity * Primary Fine Select logo — Icon + Wordmark * Secondary / compact logo * Logo variations for different applications * Colour specifications * Typography recommendations * Basic logo usage guidance * Brand visual language ## Packaging * Master packaging architecture * Initial SKU designs * Box packaging design * Front / back / side panel system * SKU differentiation system * Packaging mockups * Print-ready artwork * Editable source files ## Source Files Final editable files should be supplied in appropriate professional formats, including: * AI / EPS / SVG * PDF * PNG * JPG --- # 12. FUTURE SCALABILITY The system should be designed with the assumption that **Fine Select will grow beyond the initial 11 products**. The identity should therefore work for: * Additional nuts * Dry fruits * Seeds * Specialty pantry products * Premium ingredients * Gift boxes * Festive collections * Other premium FMCG extensions We want to establish a **brand system**, not simply complete a one-time packaging project. --- # 13. DESIGNER PROFILE Ideal designer should have: * Strong portfolio in **vintage / classic / premium branding** * Experience with **FMCG / food / gourmet packaging** * Experience creating **multi-SKU packaging systems** * Strong typography skills * Strong understanding of visual hierarchy * Packaging production knowledge * Ability to work within established brand guidelines * Strong conceptual thinking * Excellent attention to detail * Ability to balance creativity with commercial practicality --- # 14. WHAT WE EXPECT FROM THE DESIGNER We are looking for **original creative thinking**. Please do not approach this as simply: > “Create a vintage logo and put it on a box.” We want the designer to think about: **What makes Fine Select recognisable?** **What visual asset can become synonymous with the brand?** **How should the brand behave across 10, 20 or 50 SKUs?** **How can we create premium perception without relying excessively on gold or ornamentation?** **How will the packaging look both physically and as an e-commerce thumbnail?** The final identity should be **distinctive, ownable, commercially practical and scalable**. --- # 15. PLEASE SHARE When responding, please provide: 1. **Relevant logo / brand identity work** 2. **Premium food / FMCG packaging examples** 3. Examples of **multi-SKU packaging systems** 4. Examples of **vintage / heritage-inspired branding** 5. Your proposed creative approach 6. Estimated timeline 7. Project fee / commercial proposal 8. Number of initial concepts included 9. Number of revision rounds included 10. What files / deliverables are included in the final handover **Relevant portfolio examples are strongly preferred over general design work.** --- ## BRAND STRUCTURE **KAQUM ENTERPRISES** Parent Company ↓ **ALEXA PREMIUM** Retail / E-commerce Storefront ↓ **FINE SELECT** Premium FMCG Brand The Fine Select identity should be **independent enough to build its own equity**, while remaining compatible with the broader Kaqum Enterprises / Alexa Premium ecosystem. **Brand:** Fine Select **Company:** Kaqum Enterprises **Storefront:** [login to view URL]
Project ID: 40688724
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53 freelancers are bidding on average ₹8,139 INR for this job

Hello, I have read your details posted in the ( Vintage Logo and Packaging Design ) project. I will provide you best quality work with Great Options at a Fair price and in less time depending on the complexity of your design. I have experience of more than 7 years in designing field. ⚡⚡My PROFILE & PORTFOLIO: https://www.freelancer.com/u/Follishitech⚡⚡ ●●The Benefits you will receive●● ❇️ 24*7 availability ❇️ Desired File Formats. ❇️ Clean, High-Resolution Designs ❇️ First draft within 24 hours ❇️ Revisions ❇️ On-time work Let's take your brand to new heights of appeal together. Regards, Nupur K.
₹10,000 INR in 4 days
8.1
8.1

Hi, I’m very interested in building the Fine Select brand identity and premium FMCG packaging system. I can create a distinctive vintage/classic yet contemporary identity and develop a cohesive packaging architecture that works across all 11 SKUs and future product extensions. I can handle: * Primary + compact logo system * Master packaging architecture & SKU differentiation * Premium food/nut/dry-fruit packaging * Box & pouch/label designs * Print-ready AI/EPS/SVG/PDF files * Professional packaging mock-ups * Scalable typography, colour & visual guidelines I understand the importance of making Fine Select feel premium, ownable and consistent both on shelf and as an e-commerce thumbnail, without relying on generic luxury clichés. Portfolio: https://www.freelancer.com/u/siddik97 I’m ready to start with the initial creative direction/concepts and build the system from there. Best regards, Md. Siddik
₹6,999 INR in 3 days
7.9
7.9

Hi, I’d love to develop the Fine Select brand identity and scalable premium packaging system. I can create a distinctive vintage-meets-contemporary logo system and a cohesive master packaging architecture for all 11 SKUs, while keeping the identity premium, refined, commercially practical, and scalable for future products. I’ll work carefully within your approved Burgundy, Ivory, Antique Gold, and Charcoal palette, with strong typography, hierarchy, subtle heritage cues, and premium finishing options that don’t rely on excessive ornamentation. 4+ years experience | Adobe Illustrator Portfolio: https://www.freelancer.com/u/arabinduray2021 Available to start immediately. Thank you!
₹7,000 INR in 2 days
7.3
7.3

Hi, I’d love to help create the Fine Select brand identity and packaging system with a premium, heritage-inspired approach. I understand the goal is not just individual designs, but a scalable FMCG brand system that feels timeless, distinctive, and consistent across multiple SKUs. I can develop the logo system, packaging architecture, product layouts, box designs, and premium visual assets while maintaining the approved burgundy, ivory, gold, and charcoal palette. My approach will focus on strong typography, brand recognition, shelf impact, and e-commerce visibility. I’ll provide editable source files, print-ready artwork, mockups, and a structured design system that can grow with future Fine Select products. I’d be happy to discuss concepts, timeline, and the creative direction further. Sush
₹12,500 INR in 5 days
6.7
6.7

Hello, I’m a Brand Identity & Packaging Designer with 15+ years of experience, specializing in premium FMCG and food packaging. I can create a distinctive, vintage-inspired yet modern identity for Fine Select, including the logo, complete packaging system, 11 SKU designs, box packaging, mockups, and print-ready editable files. I’ve carefully reviewed your brief and can deliver a premium, scalable and commercially practical brand system. Looking forward to working with you!
₹3,000 INR in 3 days
7.0
7.0

With over 7 years of experience and more than 880 completed projects, I have honed my skills in Logo Design & Brand Identity and Packaging Design, making me an ideal candidate for your Fine Select project. I understand the fine balance you seek between a vintage aesthetic and a contemporary feel. My specialty is creating visuals that evoke a sense of heritage and authority, without appearing dated. I am confident that my skill set aligns with your requirements, evidenced by my proficiency in Corporate Identity design and Typography. I take a modern and strategic approach to all my designs, ensuring a clean, premium aesthetic while retaining focus on market positioning. Your vision of Fine Select as a sophisticated, curated FMCG brand with a distinctive identity deeply resonates with me, and I am eager to bring it to life. In addition to my technical skills, my ability to communicate effectively and deliver work reliably has been highly acclaimed by my clients. I understand the importance of maintaining consistency across various channels and will ensure that your approved brand color palette is adhered to meticulously. Above all, your project is not just another assignment for me; it’s an opportunity to help build something remarkable. Let’s create something extraordinary starting with Fine Select!
₹5,000 INR in 1 day
6.8
6.8

Hi, I have read your project detail " Vintage Logo and Packaging Design " Check my profile for design. I am very much interested in your project. we can start the project for urgent basic for you and full confident to provide you high-quality design and fulfil all your requirement. Please send me a message for more discuss. Deliverable Format: High resolution (JPG , PNG,PDF) with EPS, PSD, AI files. I have 7 years experience in Graphic Designing field and if you want to know about my work experience you can che out my portfolio: https://www.freelancer.com/hireme/shovanpal2 Best regards Shovan
₹3,000 INR in 1 day
6.5
6.5

Hello Mate, I’d love to develop Fine Select into a distinctive, heritage-inspired premium FMCG brand with a scalable identity and packaging system, not just a logo placed on individual boxes. ↗️ My approach will include: - Primary icon + wordmark logo. - Secondary compact mark for lids, seals, labels, and social use. - Refined typography and visual language built around your approved burgundy, ivory, antique gold, and charcoal palette. - Master packaging architecture applicable across all 11 initial SKUs and future products. - Cohesive front, back, and side-panel layouts with clear product hierarchy. - Distinctive SKU differentiation through typography, graphic devices, textures, patterns, and ingredient-led details. - Premium box/gifting packaging concepts. - Realistic print and production considerations, including labels, foiling, embossing, substrates, CMYK, and cost control. - Physical and ecommerce-thumbnail mockups to ensure strong shelf and digital presence. I’ll provide multiple initial creative directions, refine the selected concept through agreed revision rounds, and deliver print-ready artwork plus editable AI, EPS, SVG, PDF, PNG, and JPG files. My goal is to create a memorable, ownable system that feels premium without relying on excessive ornamentation or gold, and that can grow naturally with Fine Select across nuts, dry fruits, pantry products, and gifting collections.
₹9,999 INR in 7 days
6.2
6.2

Hi there, my name is Mst. Sathy Khatun I am a Brand Identity consultant and I can make things beautiful and unique design. So, whatever you want to do in terms of graphic design, I can make logos, posters, ,t-shirt designs and more, with satisfying results, please contact me, because you are in the right place. thanks.
₹7,000 INR in 7 days
5.7
5.7

Hello Client, Greeting of the day!!!! I read your job description. I can do this job with quality product. I am always available for your support. Thanks
₹1,500 INR in 1 day
5.7
5.7

As a seasoned Graphic Designer with extensive experience in Logo and Packaging Design, I bring a blend of creativity, versatility, and technical expertise that would make me an ideal fit for your Fine Select project. Drawing from my strong understanding of color psychology and design trends, I can create a distinctive logo and a packaging system that embodies your brand's identity of being vintage, classic, premium, and contemporary. One of my core strengths is taking a deep-dive into the essence of the brands I work with to ensure their visual presence accurately reflects their values. Your brief leaves no stones unturned in terms of giving a clear picture of what you're looking for. And trust me when I say this; you won't get generic or uninspiring designs. My process is driven by research and ideation, ensuring that every element has intent and meaning behind it. This will help us avoid any visual clichés or the usage of excessive decoratives that could make your brand look dated or generic. Additionally, my proficiency extends to 2D Modeling as well as 3D Modeling and Rendering which can be beneficial in conceptualizing packaging designs or creating immersive product mock-ups that will greatly aid in attracting potential buyers on your ecommerce platforms. Also worth highlighting is my ability to maintain consistency throughout all brand assets which aligns with importance you've given to using the approved core palette across all mediums.
₹7,000 INR in 1 day
4.9
4.9

Hi, I’d love to work on your project. I’m a professional graphic designer with 4+ years of experience and many positive client reviews. I deliver creative, high-quality work with clear communication and on-time delivery. Please check my profile and portfolio. —SAYEED
₹15,000 INR in 7 days
4.5
4.5

Your search for a creative designer is over! My name is Hassan, and I'm not just about pretty visuals; I deliver results. With profound skills in Corporate Identity, Graphic Design, Logo Design, and Packaging Design spanning multiple sectors, I am confident that I can deliver a distinct, eye-catching visual identity for your premium FMCG brand - Fine Select. Having successfully designed for a wide range of brands under my belt, my portfolio showcases the ability to seamlessly blend vintage with the contemporary while maintaining a feeling of premium quality. This is precisely what Fine Select demands - an established and refined aesthetic that retains relevance in today's market. Rest assured, I'll create two logo variations - one that can be used across various formats and another for smaller spaces - that will unequivocally belong to Fine Select's visual identity system. Further bolstering my qualifications is my substantial experience in package design. As part of Fine Select's project scope, I'll ensure that the packaging design for the initial product range embraces the heritage-inspired premium feel you aspire to, transforming your products into enticing and memorable experiences for customers. Let's take your brand from concept to finished product!
₹7,000 INR in 7 days
4.9
4.9

As an avid designer with a knack for incorporating vintage elements into sophisticated brand identities, I believe I would be an ideal fit for your Fine Select project. With my extensive knowledge in Adobe Illustrator, Photoshop, Indesign and more, I can seamlessly bring together an elegant combination of iconography and wordmark design, while using your approved color palette of burgundy, ivory, antique gold and deep charcoal. My skills also align well with the various packaging requirements you've mentioned. My experience includes creating engaging packaging for diverse products, from food & beverages to personal care items. This versatility will certainly benefit your wide array of Fine Select offerings. Whether it's creating a distinct Dry Fruit Shop feel or striking the right balance between modern and vintage, I'll ensure each packaging design speaks to Fine Select's premium yet timeless essence. Additionally, my experience extends beyond logos and product packaging. With my abilities in print design and brand identity development, I can contribute significantly to maintaining consistency across various touchpoints - from labels and boxes to website and marketing collateral. As a professional who values open communication and timely completion of tasks, rest assured that I'll collaborate with you effectively throughout the process to create impactful designs that align perfectly with your vision for Fine Select. Let's team up on this creative journey
₹3,000 INR in 1 day
4.3
4.3

Hi, Thanks for sharing your project. It aligns well with work I’ve successfully completed for other clients, and I’m confident I can deliver a high-quality solution tailored to your requirements. Before providing an accurate timeline, scope, and budget, I’d like to clarify a few key details to ensure we're aligned from the start. Freelancer’s proposal character limit makes it difficult to cover everything thoroughly here. If you're available, let's connect via chat. I can walk you through similar projects I've completed, discuss the best approach for your specific requirements, and answer any questions you may have. Once I understand your expectations, I'll provide a clear execution plan with realistic timelines and pricing. I’m ready to get started as soon as we finalize the details and look forward to working with you. Best regards, Mayank Sahu
₹7,000 INR in 7 days
3.6
3.6

As an award-winning creative professional with over 15 years of diverse experience in traditional and digital art, I am uniquely poised to deliver the stunning, impactful visuals that your Fine Select brand deserves. My expertise spans across various mediums from paintings to complete graphic design solutions, which means I have the artistic versatility to seamlessly blend your desired vintage, classic, and premium vibes into a distinctive, contemporary Fine Select brand and packaging system that perfectly resonates with modern consumers. What truly sets me apart is my deep understanding of how design aesthetics can emotionally connect with consumers. I will meticulously craft not only your desired two variations of the logo (primary & secondary/compact) but also create a comprehensive packaging design aligned with your defined scope and confirmed brand color palette. Drawing from my experience in Giving brands a sense of heritage and authority without looking dated. Furthermore, I value open communication and client satisfaction above all else. When you choose me, you'll be partnering with someone dedicated not just to delivering premium quality work but also to forging long-term business relationships based on reliability and an unwavering attention to detail. Let's turn your vision for Fine Select into something extraordinary that elevates your product range and drives results!
₹1,500 INR in 1 day
3.6
3.6

Hi there, Your project instantly caught my attention — and honestly, I already have a few exciting design ideas in mind that can make your brand look super attractive and professional! I’m Akshay, a graphic designer with 7+ years of experience creating eye-catching visuals for brands, businesses, and startups. Here’s what you’ll get: • Unique & creative graphic design concepts • Modern, professional, and high-quality visuals • Fast communication & quick turnaround • Editable source files (AI, PSD, PDF, PNG, JPG, etc.) • Unlimited revisions until you’re fully happy I can start right away and share the first draft within 12 hours. Let’s create something amazing together — send me a message and I’ll happily share my portfolio and a few ideas for your project. Looking forward to working with you! Best Regards, Akshay
₹1,500 INR in 1 day
3.3
3.3

Fine Select doesn’t need 11 attractive packages. It needs one distinctive visual system strong enough to make the first SKU recognizable, and flexible enough to make the fiftieth feel like the same brand. That is where I’d focus the creative thinking. I’d develop the identity around the approved Burgundy, Ivory, Antique Gold, and Deep Charcoal palette, creating a heritage-inspired premium language without falling into predictable crowns, shields, generic nut illustrations, or over-decoration. The logo, typography, graphic language, and packaging architecture would be designed together so every SKU feels curated, sophisticated, and unmistakably Fine Select. The packaging system would establish a clear hierarchy for brand, product, descriptor, and pack information, then use controlled differentiation through typography, illustration, patterns, texture, and layout. I’d also design with both realities in mind: premium physical packaging on shelf and instant recognition as a small e-commerce thumbnail. The goal is a commercially practical identity that looks established today and has enough structure to grow across future nuts, dry fruits, pantry products, gift boxes, and seasonal collections without losing its character.
₹60,000 INR in 21 days
3.8
3.8

As a highly skilled graphic designer with an eye for aesthetics and a knack for creating impactful visual experiences, I am well-positioned to transform your brand into a distinctive and timeless entity. My understanding of the vintage, classic, premium, and contemporary aesthetic aligns perfectly with Fine Select's vision. You can trust me not to fall into predictability or clichés but rather craft an identity that exudes authority, history, and yet appeals to a modern premium customer like no other. One of my key strengths is my ability to maintain consistency without losing creativity within established brand guidelines. I would make tints, shades, textures, patterns, gradients and explore paper treatments and finishes within the approved core palette seamlessly to create packaging and boxes that set you apart from the generic FMCG landscape. With me on board, you can expect comprehensive brand identity cohesion transcending across all touchpoints ranging from the logo design to e-commerce assets to brand collateral. Finally, my iterative approach ensures that the final offerings are not just pretty but wholly satisfying. I'll provide multiple initial design directions tailored specifically to your fine brief so that you have ample room for refining-details matter! Prompt communication and deadline adherence are my cornerstones across any timezone. Let's bring your vision to life and together we'll leave a legacy for Fine Select in the FMCG segment!
₹7,000 INR in 7 days
3.3
3.3

We, at Cian Vision Technologies (P) Limited (CVTPL) provide professional creative and technology solutions with a strong focus on strategic branding, refined visual communication, and commercially relevant design. For Fine Select, we propose developing a distinctive premium FMCG identity that balances heritage-inspired sophistication with a contemporary, timeless character. Our approach will focus on establishing a strong and recognisable visual language through considered typography, a distinctive brand mark, disciplined use of the approved burgundy, ivory, antique gold, and charcoal palette, and a cohesive packaging system. The overall design direction will be carefully structured to communicate quality, provenance, trust, and curation while maintaining strong shelf presence, e-commerce visibility, production practicality, and long-term scalability across the Fine Select portfolio. We can connect on a call to understand Fine Select’s brand vision, product portfolio, market positioning, and creative expectations in detail, and align the design approach with its long-term brand objectives. Warm regards, Team CVTPL.
₹12,000 INR in 7 days
2.8
2.8

Chandigarh, India
Member since Sep 3, 2026
$250 USD
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$53 USD
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$30-250 USD
£2-5 GBP / hour
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₹1500-12500 INR