Market Research Mechanical Tea Harvesting In Kenya
Ngân sách $250-750 AUD
Job Description:
We are looking for a report to understand how tea harvesting is conducted in the Kenyan Tea industry and in particular the penetration and potential for mechanical tea pluckers so we can determine the TAM, SAM and SOM.
The scope of the report calls for nation-wide coverage of the Kenyan Tea Industry and should cover the following:-
*Overview of Kenyan Tea Market
* Key market segments ie commodity/specialty tea, regions, small/large owners etc
* Quantify the key market segments ie area/production
* Main players
*Trends and drivers acting on the industry
* Factors affecting mechanisation of the industry - both positive and negative
* Current Level of mechanised tea harvesting across the key market segments
* Types of tea harvesters in use today, pros and cons, prices and current level across the market,
* The relationship between productivity and quality of tea harvested
* Attitudes to mechanisation
In compiling the report you should incorporate publicly available information and where appropriate engagement with relevant stakeholders. Sources should be cited in the report for vetting and confirmation.
Ideally you should have existing knowledge of the Kenyan Tea Industry and be based in Kenya.
Our timeframe for completion of this project is 2-3 weeks.
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