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market research needed for restaurant business plan for innovative new restaurant concept

niKETO is one of the first and only restaurants in which the food and menu is entirely based on a low carb / ketogenic diet. We take everyones favorite traditional foods, and we substitute certain ingredients for alternative ingredients lower in carbohydrates. While our cuisine is made with healthier ingredients, each alternative ingredient has been carefully selected to maintain the same taste, texture, & consistency of the foods you know & love, as to not compromise the flavor of our dishes! Food no longer has to taste healthy, to be healthy! A quick glance at our menu will show you that we serve familiar, exquisite favorites across many cuisines.

All of our menu items are under 8 net gram of carbohydrates. So you can choose anything on our menu, and know what anything will be healthy for you!

Do you have to be keto to eat at our restaurant? no! the food is so tasty, anyone can enjoy it. the low amount of carbohydrates is just a perk to the average person not following a low carb or keto diet.

Please emphasize the fact that we are the only restaurant that has gone so in depth with creating such innovative recipes that taste, look and feel just like dishes we are all familiar with, & some of the most popular favorites and traditional menu items available, just the healthy version of them

that being said, we have little to no direct competitors.

sure, there are keto restaurants popping up, or restaurants beginning to offer keto products, however, none that recreate traditional items into the keto version of that item. this is what makes us so unique, is we offer a convenient, non-intimidating approach to healthy eating. You won't even notice you are eating healthy, because the food is so tasty!

we have been operating out of a cloud kitchen since Oct 2019 to test the concept. it has proven to be bigger than what we are able to operate out of a small cloud kitchen, hence our expansion to a storefront.

we have built an extremely loyal base of regular customers. Most of our customers are regular. About 75-80% are regular, who order multiple times a week, even multiple times a day!

Knowledge of the keto diet and all of it's benefits became mainstream just recently, but the diet has been around for much longer. Now almost everyone is now familiar the term, or have a general understanding of what it is. Most people that have tried it, will tell you how HARD it is to follow. Unless you are willing to do your own cooking, it's almost impossible to follow this lifestyle seriously.

Why its not possible to eat keto most restaurants, even with order modifications:

-sugar in sauces/dressings is high & not disclosed

-sugar in marinades are high & not disclosed

-nutrition info is often not disclosed

competitor - meal prep programs

why we are different: hot fresh foods, no need to cook or reheat..

We are dedicated to making healthy eating more convenient, accessible, and enjoyable. So we created keto convenience: our retail-like product line available to purchase & take home, so that our customers can easily stay on track with this diet. we offer snacks, pre-made meals, sauces, dressings, sweets & beverages.

keto convenience is an additional revenue stream outside of restaurant revenues consisting of made to order meals. We do cross utilize many of the same items on the menu for grab & go retail to keep costs at a minimum. Convenient for those who want to be able to take meals with them to work, or not have to stop in the restaurant daily. Allows ability to have keto meals available from anywhere. We anticipate this adding a significant amount of revenue in addition to restaurant revenue.

there are a few competitors in the keto product space. but we make it the most convenient to obtain by offering a one stop shop for all things low carb at our restaurant.

Please include some research on the keto diet and why its beneficial for weight loss, mental clarity, emotional stability, low blood sugar, diabetes, clear skin, etc.

Kĩ năng: Kế hoạch kinh doanh, Nghiên cứu thị trường, Phân tích kinh doanh, Nghiên cứu, Nghiên cứu khoa học

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