I Do [url removed, login to view] provides full service postcard marketing campaigns to its clients. One of the services that needs to be improved upon is Return on Investment Tracking.
What I would like to have is a system which uses the postal barcode on the postcard to input the information into a point of sale system using a bar code reader.
As an example, a postcard for 50% off a meal comes in to a restaurant today. When preparing the bill for the customer the waiter would "beep" the postcard's postal barcode which would bring up an input screen. The input screen would automatically capture the name and address from the postcard [url removed, login to view]'s date and time would automatically fill another field. The waiter would only need to input an offer code for the offer on the postcard and the total sale for that ticket.
The program would need to allow for quick upload to an online database for online tracking anywhere and also allow for new fields to be created as needed.