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The goal is simple yet ambitious: move 10,000 units of a newly-launched luxury woven pack by converting curious scrollers into paying customers. To accomplish this, the campaign will blend compelling video storytelling with precision-targeted ads and rigorous performance tracking. Scope of work • Craft short-form video content that introduces the product’s premium feel, craftsmanship, and use cases. Think thumb-stopping clips tailored to Instagram Feed, Stories, and Reels, with versions adapted for Google Display & YouTube. • Build and manage full-funnel campaigns in Meta Ads Manager and Google Ads, aligning creative, copy, and audience segments to a sales-conversion objective from day one. • Install and configure Meta Pixel, Google Tag Manager, and GA4 so every click, view, add-to-cart, and purchase is captured accurately. • Optimise daily—testing hooks, thumbnails, headlines, bidding strategies, and placements—to lower CPA while scaling spend responsibly. • Deliver transparent reporting dashboards that track ROAS, CAC, LTV, and progress toward the 10,000-unit target. Requirements: • US-based consultants only (to focus on US sales). • Must have professional experience working with high-end agencies and now operate independently. • Ability to guide the marketing project from start to finish. Acceptance criteria 1. All three placements—Instagram Feed, Stories, Reels—running with unique yet consistent creative. 2. GA4 and Meta Pixel events firing correctly (view content, add-to-cart, purchase). 3. Weekly report documenting spend, impressions, clicks, CPM, CTR, CPC, CPA, and units sold. 4. Creative refresh strategy proposed every 14 days or sooner if performance fatigue appears. 5. Campaign reaches positive ROAS within agreed ramp-up window. Deliverables will be shared via Google Drive with live access to ad accounts for real-time transparency. Let’s turn this luxury pack into a must-have item for 10,000 delighted customers.
Project ID: 40709504
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Active 7 days ago
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27 freelancers are bidding on average $56 USD/hour for this job

Hello, The key call here is to set tracking before scale, because Meta + Google optimisation will fail if GA4, GTM, Pixel, add-to-cart, and purchase events are not clean from day one. For a newly launched luxury pack, I would build a full-funnel structure around Instagram Feed/Stories/Reels plus YouTube/Display, with separate creative angles for premium feel, craftsmanship, and use cases so budget shifts follow real buyer intent. - Set up Pixel, GTM, GA4, and test view, ATC, checkout, purchase events. - Build prospecting, warm retargeting, and cart-abandoner campaigns. - Split-test hooks, thumbnails, copy, placements, and bidding each week. - Deliver weekly reporting on spend, CPA, CTR, CAC, units sold, and trends. What conversion event do you want the platforms to optimise for at launch: purchase or add-to-cart? I can start with the tracking map and campaign structure. Roman
$50 USD in 7 days
10.0
10.0

Hello, We carefully studied the description of your project and we can confirm that we understand your needs and are also interested in your project. Our team has the necessary resources to start your project as soon as possible and complete it in a very short time. We are 25 years in this business and our technical specialists have strong experience in PHP, JavaScript, Google Adwords, Google Analytics, Video Editing, Digital Marketing, Content Creation, Google Ads and other technologies relevant to your project. Please, review our profile https://www.freelancer.com/u/tangramua where you can find detailed information about our company, our portfolio, and the client's recent reviews. Please contact us via Freelancer Chat to discuss your project in details. Best regards, Sales department Tangram Canada Inc.
$50 USD in 5 days
8.9
8.9

After operating with prominent agencies, today, as an independent Google Ads expert with primary focus on E-commerce and Lead Generation, I am confident that my skills, experience and deep understanding of your project's key requirements locate me as the prime candidate to deliver exceptional results in achieving your goal of selling 10,000 units. My expertise in crafting visually appealing, attention-arresting videos optimized for various platforms like Instagram Feed, Stories and Reels, Google Display & YouTube will give your product's premium feel, craftsmanship and use cases the spotlight they deserve. Furthermore, I can ensure a complete installation and seamless configuration of Meta Pixel, Tag Manager and GA4 to effectively monitor every important metric like clicks, views, add-to-carts and purchases.
$50 USD in 40 days
7.7
7.7

Hello There! I’m Md Toriqul Islam, and I’m excited to partner with you & I can dive into your project immediately. I have rich experience in Meta Ads, Google Ads, short-form video creatives, GA4, GTM, Meta Pixel, conversion tracking, campaign optimization, and performance marketing. I have some questions: 1. What is your planned initial monthly ad budget for the 10,000-unit sales target? 2. Is the luxury woven pack currently live with a functioning ecommerce checkout and purchase tracking? 3. Do you already have product footage/assets, or should I create the short-form video concepts and creatives from your available materials? I am skilled in Meta Ads Manager, Google Ads, GA4, Google Tag Manager, Meta Pixel, conversion tracking, ROAS/CPA optimization, and performance reporting. I understand you want a full-funnel campaign that combines premium video storytelling, precise Meta/Google targeting, accurate tracking, daily optimization, and transparent reporting to scale sales toward 10,000 units. I can manage the campaign end-to-end with structured testing and performance-driven creative refreshes. I’m ready to start immediately and would be happy to discuss the campaign strategy, timeline, and growth targets. Looking forward to hearing from you. Best regards, Md Toriqul Islam
$50 USD in 40 days
6.1
6.1

I can help you achieve that 10K luxury pack sales target by creating high-converting video assets, similar to how I've driven significant unit sales for premium lifestyle brands through visually rich, narrative-driven content that resonates with discerning audiences. My approach involves developing a series of short-form video concepts focusing on tactile details, artisanal craftsmanship, and aspirational use-case scenarios. These will be meticulously optimized for native platform storytelling across Instagram Feed/Stories/Reels and YouTube. Concurrently, I'll build out integrated Meta Ads Manager and Google Ads campaigns, employing precise audience segmentation and A/B testing of ad creatives and landing page elements to maximize ROAS. Rigorous performance tracking will inform iterative campaign optimization. What are your current KPIs for video engagement, and what level of creative freedom do you envision for this project? I'm ready to discuss how to translate your product's luxury into tangible sales results.
$50 USD in 7 days
3.7
3.7

Hi there! Your goal of driving 10,000 luxury pack sales is ambitious and exciting. I understand the core focus: combining compelling video content with high-performance ad campaigns and meticulous tracking to turn browsers into loyal customers. With extensive experience in PHP, JavaScript, Google Ads, Analytics, and creative video production, I can deliver eye-catching assets for Instagram and Google placements, manage and optimize ads across all funnel stages, and ensure robust tracking with GA4 and Meta Pixel. My approach includes crafting bespoke video creatives for each platform, implementing full-funnel ad strategies, and providing transparent, actionable reporting. I’ll continuously test and refresh creatives to maintain engagement and drive conversions, ensuring that every marketing dollar works toward your sales goal. Could you clarify if you already have existing video assets or do you need fresh content from scratch? Also, what is the current average conversion rate for similar products in your portfolio? Best Regards, George
$50 USD in 2 days
3.4
3.4

Longview, United States
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