
In Progress
Posted
Paid on delivery
PT Karsa Reka Cipta mencari Freelance Creative Content & Localization Lead untuk mendukung persiapan kerja sama digital content dengan sebuah perusahaan smartphone global. Proyek awal berfokus pada pengembangan localized content concepts untuk pengguna Indonesia, dimulai dari wallpaper dan mobile themes, dengan potensi berkembang ke fonts, icons, lock-screen content, dan digital assets lainnya. Kami mencari kandidat yang tidak hanya mampu membuat desain berkualitas komersial, tetapi juga mampu menyusun creative direction, localization concept, creative QA, dan menjelaskan creative rationale kepada calon mitra internasional. Scope of Work 1. Melakukan riset singkat mengenai tren visual, digital lifestyle, dan preferensi pengguna smartphone Indonesia. 2. Menyusun 3–5 creative directions / content collections, termasuk: moodboard; target audience; visual direction; Indonesian localization element; alasan relevansi terhadap pengguna Indonesia; potensi pengembangan menjadi themes/collections. 3. Membuat 8–12 original wallpaper designs sebagai illustrative examples. Spesifikasi awal: - 1080 × 2160 px; - PNG; - optimal untuk smartphone; - mempertimbangkan clock, notification, status bar, dan application icons. 4. Menyerahkan editable source files (PSD/AI/Figma/Procreate atau format yang disepakati). 5. Menyiapkan penjelasan singkat setiap collection mengenai: - concept; - target user; - localization rationale; - commercial relevance. 6. Memberikan masukan untuk creative review & QA, termasuk visual quality, originality, localization relevance, smartphone usability, dan IP/copyright risk. 7. Mengusulkan workflow produksi scalable, misalnya: Creative Brief → Design → Review → IP Check → QA → Client Review → Final Asset 8. Membantu menyiapkan presentasi dan menjelaskan creative direction kepada calon mitra. 9. Mengikuti satu preparation meeting online dan bersedia hadir dalam meeting offline di Jakarta pada 19–21 Agustus 2026. Jadwal final akan dikonfirmasi kemudian. Initial Creative Directions Dapat mencakup: - Indonesian nature & destinations; - modern Indonesian culture; - urban & contemporary lifestyle; - modern Islamic aesthetics; - youth, gaming, music & sports; - abstract, minimal, premium & futuristic; - seasonal & cultural moments. Elemen lokal diharapkan disajikan secara modern, commercially relevant, dan tidak stereotip. Intellectual Property - Semua karya harus original dan aman untuk penggunaan komersial. - Dilarang menggunakan karakter, selebritas, logo, merek, foto, font, atau aset pihak ketiga tanpa hak/lisensi yang sesuai. - Penggunaan stock assets, fonts, brushes, atau third-party resources harus diinformasikan beserta lisensinya. - AI boleh digunakan sebagai supporting tool untuk ideation/mood exploration, tetapi kandidat wajib transparan mengenai penggunaannya. Kami tidak mencari karya yang hanya berupa raw AI-generated images tanpa creative development dan quality control. Qualifications - Portfolio kuat dalam graphic design, illustration, wallpaper, mobile themes, branding, atau digital content. - Memahami tren visual dan pengguna Indonesia. - Mampu membuat creative direction dan moodboard. - Mampu menghasilkan karya original dengan kualitas komersial. - Menguasai Photoshop, Illustrator, Figma, Procreate, atau tools relevan. - Mampu menjelaskan creative rationale secara profesional. - Memahami basic copyright/IP dan asset licensing. - Bahasa Inggris menjadi nilai tambah. - Berdomisili Jabodetabek atau dapat hadir di Jakarta. Nilai tambah: pengalaman sebagai Creative Lead/Art Director, mobile themes, icon packs, fonts, design QA, produksi konten skala besar, atau mengelola designer/creator lain. Deliverables - 3-5 creative directions & moodboards; - 8-12 final wallpapers; - editable source files; - concept & target audience notes; - localization/IP notes; - suggested production workflow; - short presentation material; - online preparation meeting; - offline client meeting. Target initial materials selesai sekitar 14–15 Agustus 2026. Project Scheme Ini merupakan paid pilot project dengan kemungkinan pembayaran berbasis milestone. Kandidat terbaik berpeluang melanjutkan sebagai Creative Content & Localization Lead / long-term creative partner Rekacipta untuk produksi wallpaper, themes, fonts, icons, dan localized digital content lainnya. How to Apply Mohon sertakan: - Link portfolio relevan. - 3-5 karya terbaik. - Pengalaman singkat dan software yang digunakan. - Availability sampai 21 Agustus 2026. - Konfirmasi dapat hadir di Jakarta 19-21 Agustus. - Estimasi waktu pengerjaan. - Penawaran biaya. - Apakah bekerja sendiri atau dengan tim. - Penjelasan penggunaan AI/stock assets/fonts/third-party assets. - Satu ide singkat localized mobile theme untuk pengguna Indonesia. Kami mengutamakan proposal spesifik dengan portfolio relevan. Proposal generik tanpa portfolio tidak menjadi prioritas. Kami tidak meminta kandidat membuat desain baru secara gratis. Jika diperlukan design test, akan dilakukan sebagai paid test.
Project ID: 40635259
8 proposals
Remote project
Active 5 days ago
Set your budget and timeframe
Get paid for your work
Outline your proposal
It's free to sign up and bid on jobs

Halo, Saya Wendy, graphic designer & illustrator dengan pengalaman 7+ tahun di bidang graphic design, illustration, branding, dan digital content. Saya terbiasa menggunakan Adobe Illustrator, Photoshop, Figma, dan Procreate. Saya tertarik dengan project ini karena menurut saya tantangannya bukan sekadar membuat wallpaper, tetapi bagaimana menerjemahkan elemen dan karakter Indonesia menjadi visual content yang modern, premium, relevan, dan commercially viable. Saya dapat membantu dalam: Creative direction & moodboard Riset tren visual dan digital lifestyle Indonesia Localization concept yang modern dan tidak stereotip Wallpaper & mobile visual content Creative rationale dan target audience Smartphone usability & visual QA Editable source files (AI/PSD/Figma) Basic IP/copyright consideration Scalable production workflow Untuk tahap awal, saya lebih tertarik memulai melalui paid design test/pilot project, sehingga saya dapat menunjukkan secara langsung pendekatan saya dari ide, visual direction, localization hingga final execution. Jika hasilnya sesuai, saya terbuka untuk melanjutkan ke produksi yang lebih besar dan menjadi creative partner untuk pengembangan wallpaper, themes, icons, fonts, dan digital assets lainnya. Saya bekerja secara independent dan tersedia untuk mengikuti preparation meeting serta hadir di Jakarta pada 19–21 Agustus 2026. Terima kasih. Saya siap mendiskusikan konsep dan kebutuhan awal project ini. Salam, Wendy
$220 USD in 7 days
7.4
7.4
8 freelancers are bidding on average $154 USD for this job

With a solid 9+ years of experience in Mobile App Development, I have gained comprehensive skills relevant to your project's requirements. I am well-versed in Android and iOS, proficient in Java, PHP, and HTML/HTML5/CSS plus experienced in Bootstrap for responsive design; all necessary for crafting optimal smartphone wallpapers and mobile themes. My expertise also extends to Photoshop and Logo Design which comes particularly handy with conforming to your guidelines such as clock, notification, status bar, and application icons. I believe that understanding user preferences is key in creating localized contents. This is why my team and I are dedicated to conducting thorough research on visual trends, digital lifestyle, and the taste of Indonesian smartphone users. We commit to providing you with not just the designs but also proper rationale on why they are the best fit for designated target audiences. Another value I bring forth is my experience in managing a team to ensure quality control and development efficiency. This role as the Creative Content & Localization Lead will be excellently handled under my guidance. Your project deserves nothing less than absolute professionalism; making me the perfect candidate for your Indonesian-centric mobile content venture. Thank you for considering my offer.
$140 USD in 7 days
5.3
5.3

Halo, proyek ini sangat sesuai dengan pengalaman saya di bidang graphic design, creative direction, localization, dan digital content. Saya dapat mengembangkan konsep visual yang relevan dengan pengguna Indonesia, mulai dari moodboard, creative direction, hingga desain wallpaper original yang tetap memperhatikan usability smartphone, IP/copyright, dan kebutuhan produksi secara scalable. Saya terbiasa menggunakan Figma, Photoshop, dan Illustrator serta dapat menyediakan editable source files dan presentation materials. Saya juga siap mengikuti meeting di Jakarta pada 19–21 Agustus dan dapat menunjukkan portfolio yang relevan.
$200 USD in 7 days
5.2
5.2

It’s evident that you have a clear vision for the localization of mobile themes tailored to the Indonesian market. I have previously led similar projects, creating localized content concepts for global brands, which resulted in stronger user engagement and satisfaction. Understanding the essence of your goal, I aim to develop visually appealing and culturally relevant themes that resonate with Indonesian users. I recognize the importance of delivering 3-5 creative directions, complete with moodboards and localization elements, to ensure alignment with your target audience. With extensive expertise in graphic design and a strong focus on performance, security, and user experience, I am committed to producing original and impactful designs. Could we discuss your specific expectations and any additional insights you have in mind for this project? Warm regards, Foraxis
$200 USD in 7 days
4.5
4.5

Here is a Freelancer proposal for the project: I'm Sahil Rao (@SahilRao1247), a video editor, motion graphics artist, and creative freelancer with expertise in graphic design, illustration, and digital content creation. I'm excited to bid on this project as it aligns with my strengths. I understand that you're looking for a Freelance Creative Content & Localization Lead to support the preparation of digital content collaborations with a global smartphone company. My experience in creating original and commercially relevant designs for various clients will be valuable in developing localized content concepts for Indonesian users. My approach would involve conducting research on visual trends, digital lifestyle, and user preferences in Indonesia, followed by creating 3-5 creative directions/content collections that incorporate moodboards, target audience analysis, visual direction, and localization elements. I'll also design 8-12 original wallpaper designs as illustrative examples, ensuring they meet the required specifications. I can provide editable source files in PSD/AI/Figma/Procreate or agreed-upon formats and offer explanations for each collection.
$30 USD in 1 day
4.2
4.2

As a seasoned creative professional with an eye for design and a knack for storytelling, I believe I am an ideal fit for your Freelance Creative Content & Localization Lead role. My background in graphic design, illustration, and digital content creation aligns seamlessly with the scope of your project. I have a firm grasp on the Indonesian market and can confidently incorporate localized elements into my work without relying on stereotypes. Having followed the evolution of the Indonesian smartphone scene closely, I can offer valuable insights regarding emerging trends and user preferences that will contribute to successful concept development and commercial relevance. Outside of creating original content, I can also offer value through my experience as a Creative Lead/Art Director. Having managed large-scale production projects successfully, and even a team of designers/creators in some instances, I am comfortable suggesting scalable workflow production models. My ability to explain creative rationale adeptly ties it all together- ability that’ll be useful not just during preparation meetings but also during that vital offline meeting in Jakarta. In short, hiring me enables getting someone with comprehensive skills encompassing design craftsmanship and high-level planning/execution - matters critical for ensuring success in complex projects like yours.
$50 USD in 7 days
3.2
3.2

Hi, good day. Saya memahami bahwa proyek ini membutuhkan Creative Content & Localization Lead yang bukan hanya mampu menghasilkan wallpaper berkualitas komersial, tetapi juga menerjemahkan insight pengguna Indonesia menjadi creative direction, moodboard, localized concepts, serta rationale yang kuat untuk partner smartphone global. Saya berpengalaman dalam creative direction, digital content, visual localization, dan production workflow, termasuk menyusun collection concepts, menjaga smartphone usability, melakukan creative QA, serta memastikan artwork dan third-party assets aman dari sisi IP/licensing. Saya dapat mengembangkan 3–5 creative directions, 8–12 original wallpaper examples, editable source files, localization/IP notes, dan scalable workflow dari creative brief hingga final QA, sekaligus membantu menyiapkan materi presentasi untuk calon partner internasional. Saya juga siap berkolaborasi dalam review dan memastikan setiap konsep terasa modern, relevan dengan Indonesia, commercially viable, dan tidak menggunakan pendekatan lokal yang stereotip. Apakah ada brand guideline atau visual reference dari calon partner yang sudah tersedia? Apakah creative direction pertama akan diprioritaskan untuk wallpaper atau mobile themes? Apakah meeting Jakarta 19–21 Agustus 2026 sudah memiliki jadwal sementara?
$140 USD in 7 days
0.0
0.0

Serang, Indonesia
Payment method verified
Member since Aug 31, 2025
$10-30 USD
$30-250 USD
$30-250 USD
₹750-1250 INR / hour
$250-750 NZD
$20 USD
$8-15 USD / hour
$10-30 USD
$30-250 USD
$100 USD
£20-250 GBP
$2-8 USD / hour
₹750-1250 INR / hour
₹600-1500 INR
$30-250 USD
₹1500-12500 INR
$10-30 AUD
₹12500-37500 INR
₹750-1250 INR / hour
₹600-1500 INR
₹12500-37500 INR
$30-250 USD
$250-750 USD