Most website copy you read is boring and formulaic. Go to any personal injury lawyer's website. You will find the following formula, which has been imposed upon them by SEO experts from 2010:
I am a lawyer. I specialize in practice area. You might have sustained a broken arm, broken leg, broken hip, strained muscle, or similar injury due to a car wreck. I specialize in helping people with broken arms, broken legs, broken hips, strained muscles, or similar injuries due to a car wreck. You might have sustained the aforementioned injuries in a car, in a truck, on a bus, or on a boat. These injuries can happen anywhere. Call me. I'm good.
This is terrible writing and Google does not value it. Very broadly, I think the key missing piece for most law firm copy is a lack of passion for the subject matter. I would like to convey to our clients a deep interest and expertise for each of our practice areas. We would also like to show some personality. For example, we think insurance companies are immoral and evil; its ok to share that fact with our clients. We also think that people deserve a lawyer who actually knows what they are doing.
I will provide you with the "legal" side of the article and several examples of copy that I think is above average for that practice area. Finally, you will have some examples of my work product to get an idea of my personal tone and style.
The final deliverable will be at least 1,000 words.
The practice areas currently available are:
Criminal Enterprise - RICO
Trampoline Park Injuries
Slip and Fall
DUI / Bar Liability
Opioid Addiction / Overprescriptions
Defective Industrial Equipment
Wrecks Caused by Food Delivery Drivers
Road Hazards / Defective Roads
Scooter / Lime / Bird Injuries
Amusement Park Injuries
Please pick TWO topics you would like to write about. Final delivery must be provided by this Friday.
I am selecting several freelancers for this project. I have permanent and nearly unlimited writing work available to the freelancers who stand out.
Được trao cho:
20 freelancer đang chào giá trung bình $91 cho công việc này
Hi, Greetings of the Day! Thanks for sharing your requirement and I will be more happy to assist you in this. Given a chance for an interview, I will be happy to discuss in detail about the requirement and assist you.
Hi! YOUR SUCCESS IS MY SUCCESS! I am skilled person in web development and can do your job in time and with best quality. I can devote even my weekend for you. Hope your reply. Regards.
hi i am also an advocate and want to work with you on your project. kindly message mr then i provide you two topics and a best writing before this friday. waiting for your message and further instruction