The purpose of this RFP is to solicit support for consumer messaging to describe my software start-up to early adopters and solicit subscribers for a June '18 pilot launch.
Uses of the messaging
- Web site
- Social Media
- PowerPoint and Introduction Emails/Cover letters to target organizations
- The messaging will also be translated into Spanish and posted in social media
and provided for partner organizations
Scope of Work and Deliverables
- One to two pages of consumer messaging to deploy as suggested above; the messaging
will also be used as the center piece of a subsequent introductory PR scope
Criteria for Selection
- Strong insights into need states and state-of-mind of middle and upper income African-American women
- Solid references and a good track record for success with similar projects
- Passion for social justice a plus
- Nice to have - capabilities and experience to create future press material for a national PR campaign (and to also manage LA and or Chicago area press)
More complete RFP available to final candidates.