I will provide the tone and objective of campaign. The freelancer will provide the Portuguese text.
It will be text for an affiliate ad network advertising campaign.
(those little thumnails that you see at the bottom of articles.)
Our business is an online classified ads website. We will encourage web users to come to our site and post an ad.
There are 3 steps:
1) A thumbnail image at the bottom of the page with a brief text.
------>Thumbnail and the title = get their interest = click
2) Landing page = explain what Vivalocal offers, the product difference, why they should try Vivalocal= make them decide to have a look
3) Actual site= guide them to finish the journey (Just for conceptual purpose. You will not need to provide text for this part) -> [url removed, login to view]
Direct, simple to understand. Active, avoid passive voice. If you can give number give number. Avoid being vague.
Sample Landing page Put together to give an idea ([url removed, login to view])