Job Summary: CRO is a mix of data, design, customer development, and a scientific mindset to improve the performance of a website. Through data-driven hypothesis, CRO discovers what customers care about and how to improve the website to increase sales, impact, and more.
Roles and Responsibilities
Customer Avatars, UX & Journeys
Design and develop landing pages, sales funnels
Setup A|B tests on our platform
Ability to build basic A|B tests ( custom, high level of effort tests built by dev team )
Execute on strategy set by the Sr. CRO Manager
Build a backlog of test hypothesis and work with the Sr. CRO Manager to prioritize and schedule a roadmap of tests
Perform qualitative & qualitative research to identify opportunities for improvement, then turn those opportunities into hypothesis to test
Combine data analysis, customer feedback, design, & UX/UI principles to drive growth, increase retention, and expand our impact.
Ability to analyze & act upon data - both qualitative and quantitative
Ability to interpret & communicate what data means
Collaborative brainstorming to turn hypothesis into testable experiences
Project management skills to keep test velocity constant or accelerating ( We use Asana & Google Docs )
Creative and persuasive copywriting skills to deliver copy that converts
Testing spans product launches, website funnels, feature tests, and more. We’re not at personalization yet, but we are exploring segmentations and identifying areas to change our website from 1 to all, to few to many.
Impact measured by growth in revenue, retention, customer satisfaction, & decrease cost of acquisition
Customer driven - you care about our Net Promoter Score & customer delight
1-3 years experience in A|B Testing and Growth (e-commerce a plus, but not required)
Experience with [login to view URL], Hubspot, Unbounce, Optimizely, VWO, or Abode Target for CRO, is essential.
Experience with tools/platforms such as Google Analytics, Fullstory, Clicktale, Crazyegg, hotjar, HEAP, Amplitude Analytics is a plus
Understands analytics, attribution models, split test and conversion data
Collaboration and cooperation with copywriters, designers, and content producers to consistently optimize performance
Collaborate with teams responsible for all traffic generation in order to optimize each conversion path
Ability to complete basic UX/UI designs or wireframes and work with our designers to deliver higher quality
Natural problem solver
9 freelancer chào giá trung bình $14/giờ cho công việc này
hi, I will develop the custumize application development and .net experties non asp.net,c#,ms sql server .I do offer the monthly development of billing $500 usd per month