Digital Marketing Analyst (Ad Campaigns + Lead Pages + Email Campaigns)

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**Agencies - do not apply as we are seeking to only work with an individual. **

We are a SaaS company looking for a full-time digital marketing analyst to help improve our sales conversions and optimization of our lead pages. The ideal candidate will have experience in creating effective lead pages that drive conversions. We spend money each month on Google Ads, persona advertising, pay-per-click, pay-per-lead, directory listings, etc. What we need is someone who can oversee the complete cycle from ad to trial signup.

Specifically, I need assistance with:

- Designing and creating lead pages that are visually appealing and user-friendly

- Optimizing lead pages for maximum conversion rates

- Implementing lead capture forms and integrating them with our CRM system

The primary goal of this project is to improve our sales conversions by optimizing our lead pages.

** If you do not have the technical skills to make the design edits, our web team can manage that part of the process with your direction. **


1. Lead Conversion Tracking:

• Monitor and analyze the performance of online marketing campaigns.

• Evaluate lead generation and conversion data and identify trends and insights.

• Optimize free and paid campaigns based on performance insights to maximize lead conversion.

2. Trial Conversion Signups:

• Track and analyze trial signups and establish conversion benchmarks.

• Evaluate the effectiveness of the sign-up process and recommend improvements.

• Develop strategies to increase trial conversion rates.

3. Data Analysis & Reporting:

• Extract and analyze data from various platforms and tools, such as Google Analytics, CRM software, and marketing automation tools.

• Create comprehensive reports detailing campaign performance, conversion rates, ROI, and other relevant KPIs.

• Present data-driven recommendations and insights to the marketing team and senior management.

4. Collaboration & Strategy Development:

• Work closely with cross-functional teams, including marketing, sales, product development, and customer success, to ensure alignment with overall business goals.

• Participate in brainstorming sessions to generate new ideas for optimizing conversion rates.

• Assist in the development and execution of digital marketing strategies, including SEO, SEM, email marketing, and social media advertising, to drive lead and trial conversion.

5. Email Campaign Management

• Must have great written English - good enough to be used in email marketing campaigns.

• Review campaigns to see which are getting good open and click rates and modifying those that are not.


• 3+ years of experience in digital marketing.

• Understanding of how to use GA4 (and would be willing to provide a demo to show proof)

• Proficient in using analytics and marketing tools such as Google Analytics, Google Ads, SEO tools, and CRM software.

• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.

• Exceptional presentation and reporting skills.

• Proactive and self-motivated with the ability to manage multiple projects simultaneously.

• Excellent interpersonal and communication skills.

• Email campaign experience

Confirm with a Yes or No if you have experience with the following;

• Wordpress

• Optimizing Landing Pages

• Managing Ad Campaigns

• Tracking Lead Form Conversions

• Working with a SaaS company

• Using Zoho CRM

• Using ChurnZero

• Reducing Churn

• Creating email campaigns (that people open and click)

• Using ChatGPT

The ideal candidate will be able to review our landing pages and suggest/make changes to improve the conversion rate. They would then track the conversation rate of each landing page/source. They would know how many people land on the page and how many fill out the form. From there they would track how many start a trial. They will then be able to look at the conversion rate and the lead cost and suggest which channels are profitable and which are not.

When replying, tell me what kind of ad campaigns you have managed and what the monthly ad spend was. Talk about your involvement with landing pages and how you optimized them to increase form-fills. Take your time and provide an explanation of what your involvement has been - I will review the bids on Monday or Tuesday.

***This is a full-time position. We are looking to work ONLY with an individual. No teams or agencies.***

It's important that whoever applies for this job know how to follow details. Your bid will be automatically ignored unless you add the text "I have read the bid and understand the details" within the first line of the bid submission.

Conversion Rate Optimization Digital Marketing Tiếp thị qua Email Tiếp thị qua Internet Lead Generation

ID dự án: #37246254

Về dự án

17 đề xuất Dự án từ xa 1 tháng trước đang mở

17 freelancer chào giá trung bình $9/giờ cho công việc này


Hello there! My name is AMAN and I'm a skilled freelance digital marketer. With over 6 years of experience in digital marketing, I have the knowledge and skills necessary to help you improve your sales conversions and Thêm

$8 USD / giờ
(17 Nhận xét)

Hello, my name is Navjot and I am an experienced freelancer with a background in web design and development, core PHP development, e-commerce development, online marketing services assistance, on-page & off-page SEO op Thêm

$8 USD / giờ
(7 Nhận xét)

*I have read the bid and understand the details* Hi, I am a seasoned Digital Marketing Manager with over a decade of expertise in Google Ads Campaigns, Email Marketing, and Landing Page Optimization. As a Google Analy Thêm

$8 USD / giờ
(18 Nhận xét)

Hi, At FixIT ConsulTech, we recognize the critical importance of optimizing lead pages for maximum conversion rates. With over 5 years of experience in digital marketing, I have successfully managed diverse ad campaig Thêm

$10 USD / giờ
(6 Nhận xét)

Hello I am an expert in digital marketing. I have 5+ years experience in digital marketing. I can help you to set up, Optimise and manage your Ad campaigns perfectly. I will increase your ROI and help you increase your Thêm

$5 USD / giờ
(5 Nhận xét)

Hi there, With over 6 years of experience in digital marketing, I've managed ad campaigns with monthly spends exceeding $50,000, closely worked on refining landing pages, and achieved substantial upticks in form-fills Thêm

$4 USD / giờ
(0 Nhận xét)

I have read the bid and understand the details. I am writing to express my strong interest in the freelance digital marketing position that you have advertised. As a digital marketing expert so I am well-equipped to d Thêm

$12 USD / giờ
(0 Nhận xét)

I have read the bid and understand the details. Hi there! My name is Ahad and I am a digital marketing specialist with 5 years of experience in paid social. I have managed many kinds of ad campaigns to minimize cos Thêm

$10 USD / giờ
(0 Nhận xét)

Nice to talk you osensnolf, After reading in detail the requirements of your project and concluding that they match my areas of knowledge and skills, I would like to introduce myself. My name is Anthony Muñoz and I a Thêm

$18 USD / giờ
(0 Nhận xét)

Hello, My name is Nikhil and I am writing to express my strong interest in the Digital Marketing Analyst position. With a background in digital marketing and a proven track record in optimizing ad campaigns, lead page Thêm

$8 USD / giờ
(0 Nhận xét)

Hi, I hope you are doing great. I am a HubSpot-certified and professional SEO, SEM, and SMM expert with over two years of experience and many happy clients. I have reviewed your proposal and am a perfect fit for the Thêm

$10 USD / giờ
(0 Nhận xét)

We at Appking Tech Solution understand that you are looking for someone to help improve your sales conversions and optimization of your lead pages. With 7 years of experience in digital marketing, we have the necessary Thêm

$5 USD / giờ
(1 Nhận xét)