Publicist required for Olivia-Fayne (tattooist/talent PR) & anthologie tattoo studio (brand PR)

Olivia-Fayne is one of the UK’s fastest rising tattooists and over the last few years we’ve managed to hook up some pretty cool partnerships with the likes of Doc Martens, Rue De Seine and a number of other cool lifestyle brands. This year she’s moving to an amazing new tattoo studio in Leeds City Centre (aesthetically her studios are very different to what most people visualise a generic tattoo parlour to look). We're looking for an experienced lifestyle publicist that can come onboard and help to develop Olivia's global profile, starting with the UK market. KPI's MONTH 1 - Devloping the USP of both Olivia-Fayne + anthologie tattoo studio MONTHS 3-6 - Securing high media value targets across key lifestyle media platforms (quality over quantity expectations) - Developing Olivia's presence as one of the fastest rising global tattoo personalities in the industry - Developing anthologie tattoo studio as 'a tattoo studio that's challenging stereotypical assumptions of how the tattoo industry is' (not just a place to tattoo but a mindful and beautiful place with an amazingly relaxing environment) - Spring/Summer 2021 = Traditional media validation (both digital and then longer lead print). Ideally looking for organic conversational editorial pieces but prepared to map out a paid media strategy too (if we feel it is needed to harness stronger media commitment) MONTHS 6-12 - Building her personality as a thought leader in the space of tattooing / interior design / mental health & wellbeing - Eventually leading to media opportunities and event invites for relevant fashion/lifestyle events and private invites KEY PUBLICATION AIMS - We would like you to outline a key target list as part of the month 1 onboard strategy R&D, but key publications for us would be the likes of... Stylist, Elle, Glamour, Newspaper Style/Fashion/Beauty Guides, Women's glossy publications (both print and online), Tatler, Grazia, Cosmo, Vogue, Harper's Bazar, Frankie, AnOther, Ethos Magazine, Planet Mindful, i-D Mag, Notion, Seed Magazine, Wellbeing Magazine, Design Anthology, Fashion Magazine, Metal Magazine (fashion), 10 Women Magazine, UK Style, Hunger Magazine, Notebook, Timeout, Wallpaper, Arcadia, Look, Marie Claire, InStyle and Select tattoo publications etc etc Who is Olivia-Fayne... Olivia-Fayne @oliviafaynetattoo Anthologie Tattoo Studio... anthologie Tattoo Studio @anthologieuk