Please write on topic 2:
Topic 2: Pet care in Australia
The trend of humanisation of pets continued to shape pet care in Australia over 2010 and 2011. This ongoing trend has resulted in the offer of more specialised products tailored to the needs of animals. The humanisation of pets has played an important role in
prompting pet owners to offer their pets preservative-free food that is fresh and comes with no added colours, salt, sugar or flavouring. Chilled pet food is popular with breeders, who are attracted by the preservative-free image of these products. Spending among pet owners on products in pet care is expected to continue to increase over the forecast period,
as a result of which pet care is expected to achieve strong constant retail value growth of 8%.
Why are we humanising our pets? How do consumers use pets as an extension of their identity? What are the implications for governments, town planners, pet food companies, retail pet stores?
Please use these headings for the structure of the report:
1) Context and Problem/Opportunity (~100 words)
2) Literature Review (~500 words)
There must be at least 10 references here, with at least 7 from reputable academic journal articles.
3) Theory/Model/Framework (~250 words)
4) Recommendations (~900 words)
You should include any images relating to any new goods/services you may suggest, pricing calculations, distribution layouts or service delivery process, or creative ideas for any promotional strategies.
5) References (not included in word limit)
word count: 1750 words
due date: May 20th, 2012 Australian Time.
Use APA referencing style
Suggested Theories/Models/Frameworks (T/M/Fs) &acirc;€“ you may choose others.
Consumer Decision Process
Theory of Planned Behaviour
Elaboration Likelihood Model
Theories of Self
Please see attached files for further details.